---
title: "Stitch and Angel Birthday Decorations — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/stitch-and-angel-birthday-decorations"
last_updated: "2026-08-09T22:30:07.065Z"
locale: en
meta:
description: "Niche score 56/100 · $161K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $161K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stitch and Angel Birthday Decorations — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **stitch and angel birthday decorations**
**Worth a look**
Shows a thin review moat (232 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 34Growth 17Conversion 47Competition 79Returns 75Price range 67Avg price 82Brand share 86Review moat 88Quality gap 43
**Review moat**
**Great****232.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.68**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.56–$32.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$161K**
$161K/yr · 244K searches
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, stitch and angel birthday decorations is a $161K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stitch and angel birthday decorations market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$106K–$141K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#917**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**49%**
Top 20: 92%
**Top-5 click share**
**36%**
Top 20: 81%
**Open market**
**45%**
- Higyther20% - CasaCraze10% - Lilo and Stitch8% - DMORED6% - CVCXFParty6% - RINSUNCA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/stitch-and-angel-birthday-decorations/trend)
## **Top stitch and angel birthday decorations search terms**
- **stitch and angel birthday decorations**177K/yr-18.9%1.7% conv. - **angel and stitch birthday decorations**38K/yr-11.4%1.8% conv. - **stitch and angel party decorations**17K/yr+30.0%1.3% conv. - **stitch and angel decorations**12K/yr-22.6%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/stitch-and-angel-birthday-decorations/search-terms)
## **Top stitch and angel birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stitch Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Girls Angel Party Decorations**CasaCraze**$23.23**4.8★43 rev](https://www.amazon.com/dp/B0GF1V9L6K) [2**Stitch Party Supplies 49PCS Birthday Decorations Set Include Banner Balloons backdrop Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Theme Party**Higyther**$21.42**4.7★131 rev](https://www.amazon.com/dp/B0G1YNRNF1) [3**88Pcs pink Stitch Party supplies including banners plates paper cups tissues pendant decorations perfect for Stitch themed birthdays! Featuring cute pink stitching print**Lilo and Stitch**$31.06**4.7★213 rev](https://www.amazon.com/dp/B0FGNZMZNZ) [4**Stitch Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Angel Party Decorations**DMORED**$26.21**4.6★41 rev](https://www.amazon.com/dp/B0FT28V4QJ) [5**101PCS Stitch Party Supplies Birthday Decorations Set Include Banner Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Girls Pink Stitch Theme Party**Higyther**$25.24**4.7★224 rev](https://www.amazon.com/dp/B0F4PQLR93)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stitch Party Supplies Birthday Party Decorations Set Includes Banner Plates Napkins Cups Hanging Swirls Tablecloth for Boys Girls Stitch Angel Party88PCS**MIAHOME**$24.52**4 rev3mo ago](https://www.amazon.com/dp/B0GY3BJKYK) [**Stitch Party Supplies Birthday Party Decorations Set Includes Banner Plates Napkins Cups Hanging Swirls Tablecloth for Boys Girls Stitch Angel Party88PCS**MIAHOME**$20.71**1 rev3mo ago](https://www.amazon.com/dp/B0GY388T98) [**Stitch Party Supplies 101PCS Birthday Decorations Set Include Banner Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Girls Pink Stitch Theme Party**AIXPROBEAD**$20.85**26 rev6mo ago](https://www.amazon.com/dp/B0GJ2SX9W8) [**Stitch Party Supplies Pin The Nose on Angel Stitch Party Games for Boys Girls Large Poster 24PCS Stickers for Stitch Birthday Decorations**Cloira**$10.49**19 rev6mo ago](https://www.amazon.com/dp/B0GDWLS4XV) [**Stitch Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Girls Angel Party Decorations**CasaCraze**$23.23**43 rev6mo ago](https://www.amazon.com/dp/B0GF1V9L6K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stitch Party Supplies Birthday Party Decorations Set Includes Banner Plates Napkins Cups Hanging Swirls Tablecloth for Boys Girls Stitch Angel Party88PCS**MIAHOME**$24.52**5.0★**▲ 224%**](https://www.amazon.com/dp/B0GY3BJKYK) [**53 PCS Birthday Party Decorations Set with Birthday Banner Balloons Tablecloth Backdrop Hanging Swirls for Adult Theme Party Supplies**CVCXFParty**$17.55**2.5★**▲ 223%**](https://www.amazon.com/dp/B0H33DHHCR) [**Cute Blue-Pink Cartoon Themed Party Supplies for kids Birthday Party Decorations Disposable Tableware Set With Plates Cups Napkins Knives Forks Spoons Perfect for 20 Guests**PIXEL PLUNGE**$13.23**4.8★**▲ 220%**](https://www.amazon.com/dp/B0FY5M7QQL) [**Stitch Party Supplies Birthday Party Decorations Set Includes Banner Plates Napkins Cups Hanging Swirls Tablecloth for Boys Girls Stitch Angel Party88PCS**MIAHOME**$20.71**4.0★**▲ 219%**](https://www.amazon.com/dp/B0GY388T98) [**Cartoon Birthday Decorations 115PCS Party Decoration Set with Birthday Banner Cake Toppers Balloons Hanging Swirls Paper Plates Napkins Tablecloth and Stickers for Fun Birthday Theme Party**Decoden**$29.08**4.8★**▲ 102%**](https://www.amazon.com/dp/B0FXMXYSSN)
**~~View all trending →~~**
## **What buyers say about stitch and angel birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Great deal”*
**Quality-Overall**16%
*“The balloons were good quality”*
**Color**13%
*“Pretty colors”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**4%
*“durable—it doesn't break easily”*
**Design-Overall**4%
*“cute design”*
**Stitch/Finish/Polish**3%
*“Perfect decor for stitch party”*
**Size-Overall**3%
*“Nice size”*
**Assembly/Installation**3%
*“It was super easy to put together”*
### **What buyers complain about **
**Quality-Overall**21%
*“Cheap”*
**Size-Overall**20%
*“Is ok. Is was ok too small for the table”*
**Durability**7%
*“Breaks easily”*
**Strength**7%
*“Very Fragile”*
**Value For Money**5%
*“The price was low”*
**Advertised Vs Actual Product**3%
*“Does not look like pictures”*
**Smell**3%
*“I noticed a strong smell”*
**Inflation/Deflation**2%
*“Balloons not good”*
**Assembly/Installation**2%
*“A lot to put together”*
**Thickness**2%
*“The table cloth is thin & cheap”*
### **Top return reasons **
**Size-Overall**22%
**Quality-Overall**20%
**Value For Money**17%
**Advertised Vs Actual Product**10%
**Color**8%
**Material Quality**5%
**Defective Material/Parts**2%
**Strength**2%
**Thin**1%
**Functionality-Overall**1%
## **Common questions**
- **Is stitch and angel birthday decorations profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 40 tracked products. 11 of 23 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the stitch and angel birthday decorations niche?**
- 30 brands and 46 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in stitch and angel birthday decorations?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.0%.
- **When does demand for stitch and angel birthday decorations peak?**
- Demand peaks in Aug; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the stitch and angel birthday decorations niche?**
- Listings span $6.56–$32.20; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.
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