---
title: "Star Wars Rug — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/star-wars-rug"
last_updated: "2026-08-09T18:30:50.161Z"
locale: en
meta:
description: "Niche score 43/100 · $60K/yr market · 166K searches/yr · $73.67 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $60K/yr market · 166K searches/yr · $73.67 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Star Wars Rug — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **star wars rug**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 15Growth 59Conversion 6Competition 78Returns 56Price range 37Avg price 85Brand share 37Review moat 52Quality gap 21
**Avg price**
**Great****$73.67**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Growth**
**Good****+33.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,423.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$12.96–$240.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$60K**
$60K/yr · 166K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, star wars rug is a $60K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star wars rug market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$74K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#4,761**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **72%**
- **Out of stock**
- **24.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 85%
**Open market**
**12%**
- Jay Franco22% - STAR WARS21% - Generic21% - Gertmenian12% - Ukonic7% - Feelyou6% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.8% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/star-wars-rug/trend)
## **Top star wars rug search terms**
- **star wars rug**110K/yr+35.8%0.4% conv. - **star wars rugs**18K/yr+71.8%0.3% conv. - **star wars area rug**14K/yr+9.3%0.3% conv. - **star wars carpet**7K/yr+17.9%0.5% conv. - **star wars rug for bedroom**9K/yr-7.9%0.8% conv. - **starwars rug**6K/yr+48.1%0.4% conv. - **death star rug**4K/yr+17.5%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/star-wars-rug/search-terms)
## **Top star wars rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jay Franco Star Wars Death Star Plush Grey Fluffy Accent Rug - 3 x 3 ft Area Rug for Kids Bedroom or Living Room Decor**Jay Franco**$49.90**4.7★460 rev](https://www.amazon.com/dp/B0DP1HDLVY) [2**Gertmenian Disney Star Wars Area Rug - 4x6 Large Non-Slip Ideal for Children in Bedroom Game Room Classroom Nursery or Play Area - Movie Cover Multi 27062**Gertmenian**$77.14**4.7★677 rev](https://www.amazon.com/dp/B0D3R9CF3Q) [3**CR Starwars Millennium Cockpit Rug 941.1 (31x47)=80x120cm;**Generic**$74.07**4.0★15 rev](https://www.amazon.com/dp/B0CY9X6KY5) [4**Star Wars Wampa 3D Character Rug/Play Mat - Super Soft (Official Star Wars Product)**Jay Franco**$69.72**4.8★482 rev](https://www.amazon.com/dp/B08PW7NZPT) [5**Ukonic Star Wars: A New Hope Title Crawl Printed Area Rug | Indoor Floor Mat Accent Rugs for Living Room and Bedroom Home Decor for Kids Playroom | Lucasfilm Gifts and Collectibles | 26 x 77 Inches**Ukonic**$74.98**4.8★83 rev](https://www.amazon.com/dp/B089JLLCMX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starwars Millenium Falcon Retro Look Art Non-Slip Cotton Base Area Rug KA09.2 3.3 x 4.9 ft =100x150cm**Generic**$88.77**2 rev9mo ago](https://www.amazon.com/dp/B0FZW4FW4G) [**Starwars Themed Fan Millennium Carpet Decor Falcon Area Rug TK436.0 1.9 x 2.6 ft =60x80cm**Generic**$45.89**4 rev1y ago](https://www.amazon.com/dp/B0FF545JSZ) [**Jay Franco Star Wars Darth Vader Bath Rug 20 x 30 Inches Soft Non-Slip Machine Washable Teal Bathroom Mat**Jay Franco**$25.93**2,033 rev1y ago](https://www.amazon.com/dp/B0DSGJFG72) [**Jay Franco Star Wars Death Star Plush Grey Fluffy Accent Rug - 3 x 3 ft Area Rug for Kids Bedroom or Living Room Decor**Jay Franco**$49.90**460 rev1y ago](https://www.amazon.com/dp/B0DP1HDLVY) [**Jay Franco Kids Plush Throw Blanket Soft & Comfy 50x70 Inches Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Black - Star Wars**Jay Franco**$28.95**1,090 rev2y ago](https://www.amazon.com/dp/B0DBJFQVLD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lahome Manon Black 8x10 Rugs for Living Room Modern Area Rugs Low Pile Soft Bedroom Rug Washable Abstract Dining Room Rug Large Floor Carpet for Kids Playroom Nursery**Lahome**$119.06**4.4★**▲ 231%**](https://www.amazon.com/dp/B0D6RLSPP1) [**Gertmenian Disney Star Wars Indoor Area Rug - 3x5 Small Non-Slip Ideal for Children in Bedroom Game Room Classroom Nursery or Play Area - Star Wars Movie Poster 17285**Gertmenian**$26.35**4.7★**▲ 152%**](https://www.amazon.com/dp/B013FA0RZ4) [**Ukonic Star Wars: A New Hope Title Crawl Printed Area Rug | Indoor Floor Mat Accent Rugs for Living Room and Bedroom Home Decor for Kids Playroom | Lucasfilm Gifts and Collectibles | 26 x 77 Inches**Ukonic**$74.98**4.8★**▲ 91%**](https://www.amazon.com/dp/B089JLLCMX) [**Jay Franco Star Wars The Mandalorian Blue Space Tufted Polyester Bath Rug Kids Bath Features Baby Yoda Grogu (Official Star Wars Product)**Jay Franco**$24.14**4.7★**▲ 44%**](https://www.amazon.com/dp/B092PSGGNB) [**Star Wars Han Solos Millennium Falcon Small Area Rug | 39 x 52 Inches**STAR WARS**$79.29**4.8★**▲ 35%**](https://www.amazon.com/dp/B00WZYBV8E)
**~~View all trending →~~**
## **What buyers say about star wars rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**22%
*“It's very soft”*
**Quality-Overall**10%
*“Good quality”*
**Size-Overall**10%
*“Great size”*
**Value For Money**8%
*“Great Value”*
**Advertised Vs Actual Product**7%
*“Product as advertised”*
**Color**5%
*“the colors are so pretty”*
**Gifting Purpose**3%
*“Amazing gift”*
**Brightness/Shine/Glow**3%
*“Light”*
**Comfort-Overall**3%
*“Soft and comfortable”*
**Weight Light**3%
*“I adore this rug it is lightweight and it is super soft and squishy”*
### **What buyers complain about **
**Quality-Overall**20%
*“Lower quality than I had hoped”*
**Size-Overall**11%
*“are incorrect in all of them”*
**Color**10%
*“Off color”*
**Advertised Vs Actual Product**7%
*“Yet another company false advertising”*
**Thickness**6%
*“However the material is VERY thin”*
**Thin**5%
*“Too thin”*
**Weight Light**4%
*“I feel its too light”*
**Value For Money**3%
*“expensive”*
**Durability**3%
*“Its falling apart though”*
**Cushion**2%
*“No cushion”*
### **Top return reasons **
**Size-Overall**32%
**Color**18%
**Advertised Vs Actual Product**11%
**Quality-Overall**8%
**Material Quality**5%
**Thickness**4%
**Thin**3%
**Value For Money**2%
**Functionality-Overall**2%
**Grip**1%
## **Common questions**
- **Is star wars rug profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 39 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the star wars rug niche?**
- 15 brands and 32 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in star wars rug?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.8%.
- **When does demand for star wars rug peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the star wars rug niche?**
- Listings span $12.96–$240.61; the average listing price is $73.67 (sweet spot $15–$100). The average incumbent carries 1,424 reviews — the moat a new listing must climb.
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