---
title: "Star Wars Blanket — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/star-wars-blanket"
last_updated: "2026-08-10T01:55:20.348Z"
locale: en
meta:
description: "Niche score 47/100 · $147K/yr market · 265K searches/yr · $26.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $147K/yr market · 265K searches/yr · $26.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Star Wars Blanket — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **star wars blanket**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 53Conversion 26Competition 55Returns 86Price range 87Avg price 95Brand share 7Review moat 60Quality gap 24
**Avg price**
**Incredible****$26.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.80–$55.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,081.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+25.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$147K**
$147K/yr · 265K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, star wars blanket is a $147K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star wars blanket market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$133K–$160K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,042**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **84%**
- **Out of stock**
- **16.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**1%**
- Jay Franco75% - Northwest8% - Get Trend8% - STAR WARS4% - Feelyou2% - Steowurs2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.3% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/star-wars-blanket/trend)
## **Top star wars blanket search terms**
- **star wars blanket**155K/yr+28.8%1.2% conv. - **star wars throw blanket**28K/yr+22.1%1.6% conv. - **star wars blankets for adults**25K/yr+37.0%1.2% conv. - **darth vader blanket**14K/yr-10.3%1.8% conv. - **star wars blankets**8K/yr+49.8%1.4% conv. - **star wars blanket kids**7K/yr+15.0%2.7% conv. - **starwars blanket**7K/yr+26.6%1.8% conv. - **starwars blanket adult**7K/yr+11.3%1.4% conv. - **star wars throw**6K/yr+24.6%1.5% conv. - **star wars fleece blanket**7K/yr-0.3%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/star-wars-blanket/search-terms)
## **Top star wars blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$15K15%$22K20%$29K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jay Franco Plush Throw Blanket 46 x 60 Inch Hero Kids Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Star Wars**Jay Franco**$22.86**4.7★5,418 rev](https://www.amazon.com/dp/B00NZDXWRW) [2**Jay Franco Kids Plush Throw Blanket Soft & Comfy 50x70 Inches Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Black - Star Wars**Jay Franco**$28.89**4.8★1,196 rev](https://www.amazon.com/dp/B0DBJFQVLD) [3**Jay Franco Star Wars Feather Knit Fluffy Throw Blanket - Death Star and Millennium Falcon Fuzzy Blanket Measures 50 x 60 inch Super Soft Lightweight Bedding**Jay Franco**$33.02**4.8★791 rev](https://www.amazon.com/dp/B0DGKY359X) [4**Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Star Wars 40x50 - Travel Blanket**Jay Franco**$23.72**4.5★199 rev](https://www.amazon.com/dp/B0FTZW91TP) [5**Disney Baby Yoda Star Wars Fleece Blanket Hoodie for Teens Wearable Blanket with Hood Gifts for Men Husband (Black)**Get Trend**$32.28**4.7★1,178 rev](https://www.amazon.com/dp/B09HF551YS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Star Wars Plush Throw Blanket 50x60 Ultra Soft Cozy Plush Fleece for Bed Couch Sofa Home Dcor Official Licensed Multi - Star Wars Dark Side**Jay Franco**$32.51**2 rev2mo ago](https://www.amazon.com/dp/B0GYV3PB2Y) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Star Wars 60x70 - Throw**Jay Franco**$35.57**27 rev4mo ago](https://www.amazon.com/dp/B0GQVR5N43) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 40x50 - Travel Blanket**Jay Franco**$22.27**488 rev5mo ago](https://www.amazon.com/dp/B0GMYSRVPN) [**Soft and Warm Blanket Ultra-Soft and Lightweight Movie Lightsaber Blanket A Must-Have for Movie Fans Suitable for Sofas or Beds. (50x60 Lightsaber-A)**Generic**$29.90**0 rev6mo ago](https://www.amazon.com/dp/B0GGJGPRV5) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Star Wars 46x60 - Throw Blanket**Jay Franco**$22.91**137 rev7mo ago](https://www.amazon.com/dp/B0G5683MNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Star Wars 60x70 - Throw**Jay Franco**$35.57**4.9★**▲ 262%**](https://www.amazon.com/dp/B0GQVR5N43) [**Jay Franco Star Wars Plush Throw Blanket 50x60 Ultra Soft Cozy Plush Fleece for Bed Couch Sofa Home Dcor Official Licensed Multi - Star Wars Dark Side**Jay Franco**$32.51**5.0★**▲ 261%**](https://www.amazon.com/dp/B0GYV3PB2Y) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 40x50 - Travel Blanket**Jay Franco**$22.27**4.8★**▲ 256%**](https://www.amazon.com/dp/B0GMYSRVPN) [**Soft and Warm Blanket Ultra-Soft and Lightweight Movie Lightsaber Blanket A Must-Have for Movie Fans Suitable for Sofas or Beds. (50x60 Lightsaber-A)**Generic**$29.90**0.0★**▲ 191%**](https://www.amazon.com/dp/B0GGJGPRV5) [**Disney Baby Yoda Star Wars Fleece Blanket Hoodie for Teens Wearable Blanket with Hood Gifts for Men Husband (Black)**Get Trend**$32.28**4.7★**▲ 119%**](https://www.amazon.com/dp/B09HF551YS)
**~~View all trending →~~**
## **What buyers say about star wars blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**28%
*“Super soft blanket”*
**Quality-Overall**11%
*“It feels well made”*
**Size-Overall**10%
*“perfect fit”*
**Gifting Purpose**6%
*“Its very giftable”*
**Weight Light**6%
*“Super cute light weight blanket”*
**Warmth**5%
*“The material is also very soft and plush, and will actually warm you up”*
**Value For Money**5%
*“Great value for gift”*
**Design-Overall**4%
*“Great design”*
**Durability**3%
*“Its holding up well so far”*
**Color**3%
*“Colors were great”*
### **What buyers complain about **
**Thickness**24%
*“A little thin”*
**Quality-Overall**16%
*“Cheap”*
**Size-Overall**15%
*“Sizing is difficult”*
**Warmth**7%
*“This item is thin so not great for keeping warm”*
**Color**6%
*“faded with wash”*
**Value For Money**5%
*“$27 for this is ridiculous”*
**Material Quality**3%
*“Cheap material”*
### **Top return reasons **
**Size-Overall**38%
**Thin**12%
**Feet Fit**8%
**Material Quality**8%
**Length**6%
**Value For Money**6%
**Stitch/Finish/Polish**4%
**Advertised Vs Actual Product**3%
**Thickness**3%
**Quality-Overall**3%
## **Common questions**
- **Is star wars blanket profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +25.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the star wars blanket niche?**
- 7 brands and 36 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in star wars blanket?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.5%.
- **When does demand for star wars blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the star wars blanket niche?**
- Listings span $10.80–$55.02; the average listing price is $26.69 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.
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