---
title: "Star Candles — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/star-candles"
last_updated: "2026-08-09T18:35:30.294Z"
locale: en
meta:
description: "Niche score 49/100 · $39K/yr market · 110K searches/yr · $10.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $39K/yr market · 110K searches/yr · $10.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Star Candles — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **star candles**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 50Conversion 43Competition 71Returns 91Price range 46Avg price 35Brand share 60Review moat 73Quality gap 24
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****570.52**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+20.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.41–$23.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.18**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$39K**
$39K/yr · 110K searches
According to Flapen's Amazon United States niche tracking, star candles is a $39K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star candles market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$31K–$41K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#692**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **74%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 91%
**Open market**
**22%**
- Meri Meri24% - Saododku14% - Threlaco11% - Generic11% - xo, Fetti9% - Unique9%
## **Demand**
Weekly Amazon search volume, last 26 weeks — +20.4% search growth over the last 90 days.
13K8KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/star-candles/trend)
## **Top star candles search terms**
- **star candles**53K/yr+23.1%2.9% conv. - **star birthday candles**22K/yr+15.3%2.8% conv. - **star candles for cake**16K/yr+5.7%3.5% conv. - **star candle**10K/yr+24.7%1.6% conv. - **gold star candles**5K/yr+38.8%3.9% conv. - **star shaped candles**4K/yr+49.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/star-candles/search-terms)
## **Top star candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Saododku Birthday Candles Star Shaped Gold Birthday Candles for Cake 5pcs Metallic Color Stereo Shaping Cake Candles Set Sparkler Candles for Birthday Cake**Saododku**$7.92**4.7★289 rev](https://www.amazon.com/dp/B0BZ8Y4NZC) [2**xo Fetti 14pc Novelty Birthday Candles | Star Glitter Pastel Party Decor**xo, Fetti**$15.54**4.4★15 rev](https://www.amazon.com/dp/B0G4S57PH8) [3**Unique Gold Star Pick Birthday Candles (Pack of 6) - Dazzling & Elegant Cake Topper Perfect for Parties Baking & Decorating**Unique**$6.87**4.7★860 rev](https://www.amazon.com/dp/B07BH1BPBB) [4**Meri Meri Rainbow Star Candles (Pack of 12) Baby Shower and Bridal Shower Candles for Cakes and Cupcakes 12 Colors Average Candle Height with Stick: 2.125 Unscented**Meri Meri**$17.36**4.4★6 rev](https://www.amazon.com/dp/B0FH7H924T) [5**Meri Meri Star Birthday Candles for Cake (Pack of 6)**Meri Meri**$11.92**4.6★134 rev](https://www.amazon.com/dp/B0B7896PLF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24Pcs Fancy Birthday Candles for Birthday Decorations**WOCETYE**$13.88**0 rev1mo ago](https://www.amazon.com/dp/B0H5PYVPQL) [**Star Sequins Birthday Candles Hot Pink Edge Number 5 Candles Colorful Confetti Cake Toppers for Girls Birthday Party Cupcake Topper or Dessert Table Decor**HJuan**$6.94**12 rev4mo ago](https://www.amazon.com/dp/B0GTTFPQ5M) [**5 Pack Star Birthday Candles Creative Cake Candles for Adult Birthday Party Decorations**Generic**$6.43**1 rev6mo ago](https://www.amazon.com/dp/B0GGGWZ521) [**10 Pack Star Birthday Candles Creative Cake Candles for Adult Birthday Party Decorations**Generic**$9.07**1 rev6mo ago](https://www.amazon.com/dp/B0GGHDJ19F) [**Macaron Star Birthday Candles Colorful Star Shaped Cake Candles 3 Large 3 Small Birthday Cake Cupcake Party Decorations 6 Pack**Generic**$7.07**1 rev6mo ago](https://www.amazon.com/dp/B0GGC4SY3W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Star Sequins Birthday Candles Hot Pink Edge Number 5 Candles Colorful Confetti Cake Toppers for Girls Birthday Party Cupcake Topper or Dessert Table Decor**HJuan**$6.94**4.8★**▲ 254%**](https://www.amazon.com/dp/B0GTTFPQ5M) [**24Pcs Fancy Birthday Candles for Birthday Decorations**WOCETYE**$13.88**0.0★**▲ 246%**](https://www.amazon.com/dp/B0H5PYVPQL) [**Macaron Star Birthday Candles Colorful Star Shaped Cake Candles 3 Large 3 Small Birthday Cake Cupcake Party Decorations 6 Pack**Generic**$7.07**5.0★**▲ 174%**](https://www.amazon.com/dp/B0GGC4SY3W) [**5 Pack Star Birthday Candles Creative Cake Candles for Adult Birthday Party Decorations**Generic**$6.43**4.0★**▲ 121%**](https://www.amazon.com/dp/B0GGGWZ521) [**10 Pack Star Birthday Candles Creative Cake Candles for Adult Birthday Party Decorations**Generic**$9.07**4.0★**▲ 115%**](https://www.amazon.com/dp/B0GGHDJ19F)
**~~View all trending →~~**
## **What buyers say about star candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality and doesnt drip”*
**Brightness/Shine/Glow**20%
*“Wonderful candles”*
**Advertised Vs Actual Product**15%
*“Just what I wanted”*
**Color**13%
*“The color was perfect”*
**Design-Overall**6%
*“Gorgeous design”*
**Size-Overall**4%
*“They are a good size”*
**Value For Money**4%
*“The price is great”*
**Ease Of Use**2%
*“bought these because it was a lot more convenient”*
**Durability**2%
*“reuse for other birthdays- very durable”*
**Battery Life**1%
*“Battery lasted longer than I expected”*
### **What buyers complain about **
**Durability**21%
*“broke”*
**Value For Money**13%
*“Not worth the price”*
**Size-Overall**11%
*“Smaller than expected”*
**Quality-Overall**8%
*“Average quality and burn”*
**Battery Life**8%
*“burn out quickly and hard to replace the battery”*
**Strength**8%
*“A little fragile”*
**Brightness/Shine/Glow**8%
*“they don't sparkle as much as in the picture”*
**Flammable**4%
*“burn out quickly”*
**Color**3%
*“Not as vibrant as pictures”*
**Recycle/Reuse**2%
*“these are not really reusable”*
### **Top return reasons **
**Size-Overall**35%
**Value For Money**16%
**Color**11%
**Advertised Vs Actual Product**11%
**Quality-Overall**5%
**Defective Material/Parts**4%
**Functionality-Overall**2%
**Product Condition**2%
**Brightness/Shine/Glow**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is star candles profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 31 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the star candles niche?**
- 16 brands and 20 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in star candles?**
- Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 1.2%.
- **What does it cost to enter the star candles niche?**
- Listings span $5.41–$23.08; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.
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