---
title: "Star Balloons — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/star-balloons"
last_updated: "2026-08-10T06:34:01.548Z"
locale: en
meta:
description: "Niche score 56/100 · $177K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $177K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Star Balloons — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **star balloons**
**Worth a look**
Shows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 63Conversion 56Competition 82Returns 43Price range 3Avg price 24Brand share 78Review moat 72Quality gap 65
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****611.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+41.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$177K**
$177K/yr · 437K searches
**Avg price**
**Bad****$8.57**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$5.83–$15.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, star balloons is a $177K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star balloons market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$171K–$214K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#722**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**57%**
Top 20: 90%
**Top-5 click share**
**33%**
Top 20: 70%
**Open market**
**40%**
- TONIFUL19% - BOMSI14% - ZAKVOOR11% - PartyWoo9% - YOTHORN4% - TOTAFAM3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/star-balloons/trend)
## **Top star balloons search terms**
- **star balloons**184K/yr+29.7%3.1% conv. - **starburst balloons**42K/yr+78.8%3.7% conv. - **star balloons for arch**17K/yr+103.8%3.5% conv. - **star foil balloons**25K/yr+46.0%2.7% conv. - **star balloon**23K/yr+24.8%2.1% conv. - **spike balloons**21K/yr+33.5%2.8% conv. - **foil star balloons**19K/yr+45.6%2.1% conv. - **mylar star balloons**9K/yr+79.2%3.3% conv. - **globos de estrellas metalicos**11K/yr+41.9%1.2% conv. - **spiky balloons**8K/yr+59.4%2.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/star-balloons/search-terms)
## **Top star balloons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$11K9%$16K12%$21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**60Pcs Silver Star Balloons Birthday Decorations Explosion Mylar Balloons 12 Spike Balloon Large Foil Prom Balloon for Wedding Anniversary Christmas New Year Eve Party Backdrops Supplies**BOMSI**$6.83**4.1★486 rev](https://www.amazon.com/dp/B0F59Y3RP9) [2**TONIFUL 4 Pcs 22inch 4D Huge Gold Star Balloons Explosion Star Mylar Foil Balloons for Party Supplies Backdrop Christmas New Year Birthday Wedding Photo Booth Ornament**TONIFUL**$5.93**4.4★804 rev](https://www.amazon.com/dp/B09PVFK3GK) [3**ZAKVOOR 60 Pcs Star Balloons 12 Spike Foil Explosion Party Decoration Balloons for Christmas New Year Eve Birthday (Silver)**ZAKVOOR**$7.22**4.4★1,404 rev](https://www.amazon.com/dp/B099N63GX5) [4**TONIFUL 30Pcs 18 Inch Large Blue Silver Star Shape Foil Balloons Big Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies**TONIFUL**$6.77**4.5★337 rev](https://www.amazon.com/dp/B0D3B4Q8P7) [5**TONIFUL 15Pcs 18 Inch Large Champagne Gold Star Shape Foil Balloons Big Light Gold Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies**TONIFUL**$8.02**4.5★337 rev](https://www.amazon.com/dp/B0F7KL7KY6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red White and Blue Star Balloons 15pcs 18Inch 4th of July Balloons Fourth of July Patriotic Balloon Metallic Star Shape Foil Balloon for 4th of July Memorial Day Patriotic Independence Day Party Decor**HadrNahkb**$7.10**35 rev5mo ago](https://www.amazon.com/dp/B0GK5PFY1C) [**Star Balloons 60Pcs Black Balloon 12 Spike Foil Balloons Explosion Mylar Cone Balloon Magic Party Decorations Backdrops for Halloween Graduation Birthday Wedding Anniversary Retirement**BOMSI**$6.84**486 rev11mo ago](https://www.amazon.com/dp/B0FJL8Q7RK) [**10PCS Iridescent Laser Star Foil Balloons Transparent Laser Foil Stars Shape Balloons 18 Inch Colorful Stars Balloon Aluminum for Birthday Baby Shower Wedding Party Decoration**Biapian**$11.53**232 rev1y ago](https://www.amazon.com/dp/B0FF8Z36NN) [**TONIFUL 15Pcs 18 Inch Large Champagne Gold Star Shape Foil Balloons Big Light Gold Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies**TONIFUL**$8.02**337 rev1y ago](https://www.amazon.com/dp/B0F7KL7KY6) [**60Pcs Silver Star Balloons Birthday Decorations Explosion Mylar Balloons 12 Spike Balloon Large Foil Prom Balloon for Wedding Anniversary Christmas New Year Eve Party Backdrops Supplies**BOMSI**$6.83**486 rev1y ago](https://www.amazon.com/dp/B0F59Y3RP9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red White and Blue Star Balloons 15pcs 18Inch 4th of July Balloons Fourth of July Patriotic Balloon Metallic Star Shape Foil Balloon for 4th of July Memorial Day Patriotic Independence Day Party Decor**HadrNahkb**$7.10**5.0★**▲ 198%**](https://www.amazon.com/dp/B0GK5PFY1C) [**TONIFUL 15Pcs 18 Inch Large Champagne Gold Star Shape Foil Balloons Big Light Gold Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies**TONIFUL**$8.02**4.5★**▲ 90%**](https://www.amazon.com/dp/B0F7KL7KY6) [**Adeyoo 20Pcs Gold Star Balloons Foil Balloons 18Inch Large Star Shaped Balloon Mylar Star Helium Balloon for Graduation Birthday Wedding Baby Shower Magical Prom Anniversary Party Decorations**Adeyoo**$9.93**4.5★**▲ 83%**](https://www.amazon.com/dp/B0D91GDNFG) [**TOTAFAM 60 Pcs Star Balloons Explosion 12 Point Foil Cone Balloons Magic Balloon Large for Wedding Anniversary Backdrop Birthday Party Decorations White**TOTAFAM**$7.42**4.4★**▲ 69%**](https://www.amazon.com/dp/B09YTMKJZH) [**TONIFUL 8 Pcs Gold Star Foil Balloons Large Explosion Mylar Balloons for Party Backdrop Christmas New Year Birthday Wedding Baby Shower Anniversary Photo Booth Supplies**TONIFUL**$7.98**4.4★**▲ 58%**](https://www.amazon.com/dp/B0D3B21J9K)
**~~View all trending →~~**
## **What buyers say about star balloons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality balloons”*
**Value For Money**11%
*“not expensive”*
**Color**9%
*“Color is vibrant”*
**Advertised Vs Actual Product**8%
*“As pictured”*
**Assembly/Installation**7%
*“Easy to assemble”*
**Size-Overall**7%
*“Great size”*
**Inflation/Deflation**7%
*“Easy to inflate”*
**Durability**6%
*“Very durable”*
**Ease Of Use**4%
*“So cute and easy to use”*
**Brightness/Shine/Glow**2%
*“They had great shine”*
### **What buyers complain about **
**Inflation/Deflation**28%
*“dont stay inflated”*
**Quality-Overall**14%
*“The quality of these balloons was not great”*
**Assembly/Installation**12%
*“it was a little tricky to put together”*
**Advertised Vs Actual Product**5%
*“Not a pictured”*
**Value For Money**5%
*“These were not worth the money”*
**Weight Heavy**4%
*“Too heavy to float”*
**Leak-Proof**4%
*“most were no good, leaked air”*
**Size-Overall**3%
*“I am bummed about the size”*
**Functionality-Overall**2%
*“Didnt hold helium well”*
**Durability**2%
*“Breaks when you try to fill it”*
### **Top return reasons **
**Size-Overall**23%
**Color**15%
**Value For Money**14%
**Advertised Vs Actual Product**11%
**Inflation/Deflation**9%
**Assembly/Installation**9%
**Functionality-Overall**5%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Shape/Style**1%
## **Common questions**
- **Is star balloons profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 63 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the star balloons niche?**
- 37 brands and 44 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in star balloons?**
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Assembly/Installation. The return rate is 3.5%.
- **When does demand for star balloons peak?**
- Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the star balloons niche?**
- Listings span $5.83–$15.24; the average listing price is $8.57 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.
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