---
title: "Stainless Steel Toothbrush Holder — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/stainless-steel-toothbrush-holder"
last_updated: "2026-08-09T21:14:27.551Z"
locale: en
meta:
description: "Niche score 50/100 · $73K/yr market · 143K searches/yr · $12.06 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $73K/yr market · 143K searches/yr · $12.06 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stainless Steel Toothbrush Holder — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **stainless steel toothbrush holder**
**Worth a look**
Shows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($73K/yr) keeps it on the watch list.
Market size 18Growth 28Conversion 52Competition 74Returns 75Price range 48Avg price 51Brand share 86Review moat 31Quality gap 38
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.06**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.24–$24.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,434.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$73K**
$73K/yr · 143K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, stainless steel toothbrush holder is a $73K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stainless steel toothbrush holder market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$72K–$96K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#268**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**34 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**49%**
Top 20: 88%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**45%**
- iDesign14% - Luxspire12% - songsoso8% - Chintu7% - Urbanstrive7% - OXO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +2.4% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/stainless-steel-toothbrush-holder/trend)
## **Top stainless steel toothbrush holder search terms**
- **stainless steel toothbrush holder**40K/yr+21.3%4.0% conv. - **silver toothbrush holder**24K/yr+16.4%2.9% conv. - **brushed nickel toothbrush holder**25K/yr-16.7%4.0% conv. - **chrome toothbrush holder**13K/yr+9.3%3.5% conv. - **metal toothbrush holder**13K/yr+2.8%3.2% conv. - **toothbrush holder stainless steel**5K/yr+16.5%4.9% conv. - **brushed nickel toothbrush holder set**6K/yr-14.1%3.1% conv. - **toothbrush holders stainless steel**5K/yr+10.8%2.9% conv. - **stainless toothbrush holder**5K/yr+7.9%5.2% conv. - **toothbrush holder silver**4K/yr+26.5%5.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/stainless-steel-toothbrush-holder/search-terms)
## **Top stainless steel toothbrush holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Luxspire Toothbrush Holders for Bathroom Stainless Steel 2 Slots Silver**Luxspire**$7.66**4.6★1,894 rev](https://www.amazon.com/dp/B0CWTXCFZZ) [2**iDesign Steel Divided Toothbrush Holder Stand 3.25 x 3.25 x 5.75**iDesign**$14.78**4.4★5,831 rev](https://www.amazon.com/dp/B003VRNS08) [3**Toothbrush and Toothpaste Holder with Divider for Bathroom Countertop Organizer 2 Slots Electric Toothbrush Holders Storage Caddy Drainage for Family Kids (Brushed Silver)**Chintu**$9.78**4.6★1,817 rev](https://www.amazon.com/dp/B0CY2JMM9H) [4**OXO Good Grips Bathroom Toothbrush Holder Set - Stainless Steel**OXO**$24.11**4.5★10,606 rev](https://www.amazon.com/dp/B003M8GMUO) [5**HBlife Toothbrush Holders for Bathroom 5 Slots Silver Stainless Steel Bathroom Accessories Organizer**HBlife**$6.31**4.6★29,905 rev](https://www.amazon.com/dp/B075D9RDS1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toothbrush Holder with Base Spring Shape Stainless Steel Pen Holder Bathroom Tabletop Makeup Brush Organizer Toothbrush Stand**Wjwumha**$12.90**5 rev7mo ago](https://www.amazon.com/dp/B0G39G7RVC) [**Toothbrush & Toothpaste Holder for Bathroom Countertop Metal Electric Toothbrush Stand with Razor Slot Ideal Design Caddy for Kids & Family Brushed Silver**Josmimic**$12.40**114 rev7mo ago](https://www.amazon.com/dp/B0G25F5DJB) [**Stainless Toothbrush Holder Stand for Bathroom: Stainless Steel Ventilated Organizer with Slots for Electric Toothbrushes Toothpaste Razors & Small Comb Unique Footprint Base Design Brushed Silver**songsoso**$14.41**551 rev1y ago](https://www.amazon.com/dp/B0F6LPBSDX) [**Brushed 18/8 Stainless-Steel Toothbrush Holder Stand: Rustproof Bathroom Countertop Organizer 4 Ventilated Slots Hold Manual Toothbrushes Razor**songsoso**$11.88**373 rev1y ago](https://www.amazon.com/dp/B0DYJCCNKQ) [**Metal Toothbrush Holder Stand for Bathroom: Stainless Steel Ventilated Organizer with Slots for Electric Toothbrushes Toothpaste Razors & Small Comb Unique Footprint Base Design Black**songsoso**$12.34**551 rev1y ago](https://www.amazon.com/dp/B0DWFBF6QM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toothbrush Holder with Base Spring Shape Stainless Steel Pen Holder Bathroom Tabletop Makeup Brush Organizer Toothbrush Stand**Wjwumha**$12.90**4.6★**▲ 156%**](https://www.amazon.com/dp/B0G39G7RVC) [**Spring Toothbrush Holder Stainless Steel Spring Shaped Desktop Toothbrush Holder Multifunctional Pen Holder Makeup Brush Toothbrush Storage for Bathroom Tabletop Dressing Table and Sink (Silvery)**WREWING**$14.70**4.2★**▲ 141%**](https://www.amazon.com/dp/B0DMK1YK1R) [**Toothbrush & Toothpaste Holder for Bathroom Countertop Metal Electric Toothbrush Stand with Razor Slot Ideal Design Caddy for Kids & Family Brushed Silver**Josmimic**$12.40**4.3★**▲ 94%**](https://www.amazon.com/dp/B0G25F5DJB) [**Toothbrush Holder for Bathrooms Black**Wbbog**$5.98**4.7★**▲ 44%**](https://www.amazon.com/dp/B09JM4LZYV) [**Stainless Toothbrush Holder Stand for Bathroom: Stainless Steel Ventilated Organizer with Slots for Electric Toothbrushes Toothpaste Razors & Small Comb Unique Footprint Base Design Brushed Silver**songsoso**$14.41**4.0★**▲ 42%**](https://www.amazon.com/dp/B0F6LPBSDX)
**~~View all trending →~~**
## **What buyers say about stainless steel toothbrush holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good quality little basket”*
**Advertised Vs Actual Product**13%
*“Exactly as pictured”*
**Ease Of Cleaning**11%
*“Easy to wash and keep clean”*
**Size-Overall**11%
*“Perfect fit”*
**Value For Money**9%
*“Good Value”*
**Strength**7%
*“These are well built”*
**Design-Overall**4%
*“Good design”*
**Ease Of Use**4%
*“Very handy thing”*
**Storage Capacity**3%
*“Great, simple storage for the bathroom”*
**Compactness**3%
*“its compact footprint is ideal for saving space on crowded countertops or packing for camping”*
### **What buyers complain about **
**Size-Overall**23%
*“It's small”*
**Rusts/Corrodes**10%
*“it started to rust”*
**Quality-Overall**9%
*“Poor quality control”*
**Ease Of Cleaning**8%
*“This was a pain in the a** to clean”*
**Mounting**2%
*“Loose product incorrect screw”*
**Material Quality**2%
*“Cheap plastic”*
**Assembly/Installation**2%
*“cannot be assembled”*
**Value For Money**2%
*“Its a pricey”*
**Strength**2%
*“It felt very flimsy and cheap”*
**Color**2%
*“it's definitely a pink hue”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Value For Money**3%
**Material Quality**2%
**Functionality-Overall**2%
**Color**2%
**Defective Material/Parts**2%
**Strength**2%
**Rusts/Corrodes**1%
## **Common questions**
- **Is stainless steel toothbrush holder profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the stainless steel toothbrush holder niche?**
- 34 brands and 71 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in stainless steel toothbrush holder?**
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Quality-Overall. The return rate is 2.0%.
- **When does demand for stainless steel toothbrush holder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the stainless steel toothbrush holder niche?**
- Listings span $5.24–$24.11; the average listing price is $12.06 (sweet spot $15–$100). The average incumbent carries 3,435 reviews — the moat a new listing must climb.
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