---
title: "Reviews — squishmallow party supplies - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/squishmallow-party-supplies/reviews"
last_updated: "2026-08-06T22:57:29.173Z"
locale: en
meta:
  description: "Niche score 50/100 · $334K/yr market · 307K searches/yr · $26.11 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $334K/yr market · 307K searches/yr · $26.11 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — squishmallow party supplies - Flapen"
---

# **squishmallow party supplies**

**Worth a look**

Shows a sweet-spot price point ($26.11 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 53Growth 16Conversion 51Competition 65Returns 89Price range 69Avg price 95Brand share 19Review moat 93Quality gap 13

**Avg price**

**Incredible****$26.11**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****142.83**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.85–$128.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$334K**

$334K/yr · 307K searches

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-18.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Reviews