---
title: "Squishmallow Party Supplies — $334K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/squishmallow-party-supplies"
last_updated: "2026-08-09T21:05:18.446Z"
locale: en
meta:
description: "Niche score 50/100 · $334K/yr market · 307K searches/yr · $26.11 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $334K/yr market · 307K searches/yr · $26.11 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Squishmallow Party Supplies — $334K/yr Amazon US Niche (2026) - Flapen"
---
# **squishmallow party supplies**
**Worth a look**
Shows a sweet-spot price point ($26.11 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 53Growth 16Conversion 51Competition 65Returns 89Price range 69Avg price 95Brand share 19Review moat 93Quality gap 13
**Avg price**
**Incredible****$26.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****142.83**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.85–$128.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$334K**
$334K/yr · 307K searches
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, squishmallow party supplies is a $334K/yr Amazon United States market (307K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squishmallow party supplies market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$261K–$326K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#3,526**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **30.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**5%**
- Partymelon39% - Treasures Gifted34% - Horizon Group USA8% - Squishmallows6% - YSYKJYXGS5% - PEZ2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/squishmallow-party-supplies/trend)
## **Top squishmallow party supplies search terms**
- **squishmallow birthday decorations**127K/yr-6.7%2.4% conv. - **squishmallow party decorations**36K/yr-16.9%3.0% conv. - **squishmallow party**23K/yr-22.4%2.0% conv. - **squishmallow balloons**19K/yr-11.1%1.2% conv. - **squishmallow party supplies**21K/yr-22.9%2.8% conv. - **squishmallows birthday decorations**17K/yr-55.6%1.4% conv. - **squishmallow decorations**10K/yr-14.8%3.4% conv. - **squishmallow birthday party**8K/yr-36.5%1.4% conv. - **squishmallows party decorations**12K/yr-47.5%1.5% conv. - **squishmallow plates**6K/yr-13.5%2.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/squishmallow-party-supplies/search-terms)
## **Top squishmallow party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$33K15%$50K20%$67K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Partymelon Cute Animals Birthday Decorations Kids Party Supplies with Plates Cups Napkins Spoons Forks Knives Tablecloth**Partymelon**$29.83**4.6★64 rev](https://www.amazon.com/dp/B0F9H9GN3Z) [2**Partymelon Cute Animals Birthday Decorations Kids Party Supplies with Banner Cupcake Toppers Balloons Swirls Stickers Background**Partymelon**$29.87**4.7★118 rev](https://www.amazon.com/dp/B0DZ29PWHR) [3**Original Squishmallows Ultimate Compounds Set 25-Pack Scented Glitter Slimes Slime Party Favors for Kids Slime Bulk Kids Party Favors Goodie Bags Mini Slime Sludge Toys**Horizon Group USA**$17.06**4.7★1,188 rev](https://www.amazon.com/dp/B0D94NB6ZF) [4**18Pcs Cartoon Make a Face Stickers Mixed and Matched with 6 Designs Characters Stickers for Birthday Party Decoration Party Favors.**YSYKJYXGS**$9.21**4.8★10 rev](https://www.amazon.com/dp/B0D53NRKFL) [5**Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Ultimate Set Squishmallows Birthday Decorations - Dinnerware Banners Cake Toppers & Backdrop**Treasures Gifted**$99.68**5.0★3 rev](https://www.amazon.com/dp/B0FPGQB3ZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Partymelon 16 Pcs Cute Animals Gift Bags for Kids Party Supplies Birthday Decorations Baby Shower**Partymelon**$19.81**0 rev4mo ago](https://www.amazon.com/dp/B0GSS6422K) [**Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Complete Set Squishmallows Birthday Decorations - Tablecloth Banners Plates & Napkins**Treasures Gifted**$54.05**1 rev8mo ago](https://www.amazon.com/dp/B0FPGPST97) [**Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Ultimate Set Squishmallows Birthday Decorations - Dinnerware Banners Cake Toppers & Backdrop**Treasures Gifted**$99.68**3 rev8mo ago](https://www.amazon.com/dp/B0FPGQB3ZH) [**Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Dinnerware Deluxe Set Squishmallows Birthday Decorations - Plates Napkins Cups & Tablecloth Set**Treasures Gifted**$45.13**1 rev10mo ago](https://www.amazon.com/dp/B0FPGNWFY5) [**Treasures Gifted Officially Licensed Squishmallows Party Supplies - 4.3ft Tall x 6ft Wide Backdrop - Squishmallows Birthday Decorations - Silky Fabric Birthday Banner Backdrop**Treasures Gifted**$26.17**5 rev10mo ago](https://www.amazon.com/dp/B0FPGRXL89)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Partymelon 16 Pcs Cute Animals Gift Bags for Kids Party Supplies Birthday Decorations Baby Shower**Partymelon**$19.81**0.0★**▲ 304%**](https://www.amazon.com/dp/B0GSS6422K) [**Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Ultimate Set Squishmallows Birthday Decorations - Dinnerware Banners Cake Toppers & Backdrop**Treasures Gifted**$99.68**5.0★**▲ 218%**](https://www.amazon.com/dp/B0FPGQB3ZH) [**Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Dinnerware Deluxe Set Squishmallows Birthday Decorations - Plates Napkins Cups & Tablecloth Set**Treasures Gifted**$45.13**5.0★**▲ 205%**](https://www.amazon.com/dp/B0FPGNWFY5) [**Treasures Gifted Officially Licensed Squishmallows Party Supplies - 4.3ft Tall x 6ft Wide Backdrop - Squishmallows Birthday Decorations - Silky Fabric Birthday Banner Backdrop**Treasures Gifted**$26.17**5.0★**▲ 160%**](https://www.amazon.com/dp/B0FPGRXL89) [**Treasures Gifted Officially Licensed Squishmallows Party Supplies - Serves 16 Guests - Complete Set Squishmallows Birthday Decorations - Tablecloth Banners Plates & Napkins**Treasures Gifted**$54.05**5.0★**▲ 139%**](https://www.amazon.com/dp/B0FPGPST97)
**~~View all trending →~~**
## **What buyers say about squishmallow party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The balloons are good quality”*
**Fun/Entertainment Experience**12%
*“fun”*
**Gifting Purpose**10%
*“fun gift to give”*
**Soft Feel**8%
*“So soft”*
**Color**7%
*“The colors are a bright”*
**Advertised Vs Actual Product**7%
*“As described”*
**Value For Money**7%
*“Very fair price”*
**Size-Overall**6%
*“The size of the pieces are great”*
**Design-Overall**5%
*“Cute design on all of them”*
**Smell**4%
*“The smells are fun”*
### **What buyers complain about **
**Smell**27%
*“Ketchup stinks horrible”*
**Size-Overall**13%
*“They are small”*
**Quality-Overall**8%
*“Horrible cheap poorly made”*
**Ease Of Cleaning**8%
*“Its impossible to clean fully out of fibers”*
**Gifting Purpose**4%
*“All slime is a terrible gift”*
**Hard Feel**4%
*“The squishy is kind of hard”*
**Ease Of Use**3%
*“They were a little tricky to open without riping it”*
**Value For Money**3%
*“The price is definitely a bit high for what they are”*
**Adhesion/Stickiness**3%
*“for messiness, as they are a touch stickier than some other slimes that my kids have played with and would absolutely not be fun to try to get out of hair or fabric of any type,”*
### **Top return reasons **
**Size-Overall**37%
**Value For Money**14%
**Advertised Vs Actual Product**13%
**Smell**6%
**Quality-Overall**4%
**Gifting Purpose**4%
**Color**4%
**Product Condition**3%
**Thin**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is squishmallow party supplies profitable to sell on Amazon United States?**
- The niche generates $334K/yr across 30 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the squishmallow party supplies niche?**
- 10 brands and 13 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in squishmallow party supplies?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.3%.
- **When does demand for squishmallow party supplies peak?**
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the squishmallow party supplies niche?**
- Listings span $5.85–$128.94; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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