---
title: "Square Cake Pan — $954K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/square-cake-pan"
last_updated: "2026-08-10T01:52:27.891Z"
locale: en
meta:
description: "Niche score 53/100 · $954K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $954K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Square Cake Pan — $954K/yr Amazon US Niche (2026) - Flapen"
---
# **square cake pan**
**Worth a look**
Shows a sweet-spot price point ($28.76 avg), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 77Growth 26Conversion 55Competition 80Returns 69Price range 66Avg price 95Brand share 16Review moat 28Quality gap 21
**Avg price**
**Incredible****$28.76**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Market size**
**Great****$954K**
$954K/yr · 717K searches
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.22–$134.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,738.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, square cake pan is a $954K/yr Amazon United States market (717K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 53/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **square cake pan market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$863K–$1.2M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 78%
**Open market**
**4%**
- USA Pan78% - GoodCook8% - Generic3% - Farberware3% - Nordic Ware2% - Martha Stewart2% - Open — no brand owns it (6 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/square-cake-pan/trend)
## **Top square cake pan search terms**
- **usa pan**213K/yr+8.2%3.2% conv. - **square cake pan**114K/yr-1.5%1.7% conv. - **usa pans bakeware**97K/yr-14.8%4.1% conv. - **square baking pan**91K/yr-13.9%3.8% conv. - **usa pans**56K/yr+48.9%3.6% conv. - **square cake pans**23K/yr+7.0%1.2% conv. - **usa bakeware**17K/yr+13.1%2.3% conv. - **molde cuadrado para pastel**10K/yr+27.5%0.2% conv. - **usa baking pans**14K/yr+12.5%3.6% conv. - **usa pan bakeware**14K/yr-1.6%4.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/square-cake-pan/search-terms)
## **Top square cake pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$29K6%$57K9%$86K12%$114K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**USA Pan Bakeware Nonstick Half Sheet Pan Baking Sheet Aluminized Steel**USA Pan**$22.22**4.7★7,787 rev](https://www.amazon.com/dp/B00282JL7G) [2**USA Pan Loaf Pan set 1 Lb 1 Pound**USA Pan**$29.92**4.8★1,086 rev](https://www.amazon.com/dp/B07B4L18FB) [3**USA Pan Bakeware Nonstick Square Cake Pan 9 Inch Aluminized Steel**USA Pan**$22.64**4.8★1,949 rev](https://www.amazon.com/dp/B002UNMZO4) [4**USA Pan Bakeware Nonstick Square Cake Pan 8 Inch Aluminized Steel**USA Pan**$21.10**4.7★2,896 rev](https://www.amazon.com/dp/B0029JMMRE) [5**USA Pan 3-Piece Warp Resistant Non-Stick Aluminized Steel Bakeware Set**USA Pan**$53.42**4.6★1,143 rev](https://www.amazon.com/dp/B001D1I9ZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan Cool Grey Durable Bakeware for Even Baking and Easy Release**Martha Stewart**$8.72**405 rev2y ago](https://www.amazon.com/dp/B0D45WDR2Y) [**GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More Dishwasher Safe 8x8-Inch**GoodCook**$10.63**1,464 rev3y ago](https://www.amazon.com/dp/B0C2R9BYC6) [**4 Tier Square Baking Pan Set Multilayer Birthday/Wedding Anniversary Cake Tins/Cake Pans/Cake Molds 6.8.10.12 - All 3 Deep**Generic**$36.15**63 rev4y ago](https://www.amazon.com/dp/B09SF1TLPG) [**USA Pan Nonstick Quarter Sheet Pan Set of 2**USA Pan**$30.27**8,253 rev4y ago](https://www.amazon.com/dp/B09R8VCY31) [**USA Pan Bakeware Mini Sheet Pan Warp Resistant Nonstick Baking Pan Aluminized Steel**USA Pan**$20.12**8,253 rev7y ago](https://www.amazon.com/dp/B07NDQG4NN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**USA Pan Bakeware Mini Sheet Pan Warp Resistant Nonstick Baking Pan Aluminized Steel**USA Pan**$20.12**4.7★**▲ 111%**](https://www.amazon.com/dp/B07NDQG4NN) [**USA Pan Bakeware Pullman Loaf Pan with Cover 13 x 4 inch Nonstick & Quick Release Coating Made in the USA from Aluminized Steel**USA Pan**$37.08**4.7★**▲ 91%**](https://www.amazon.com/dp/B002UNMZPI) [**USA Pan 6 Piece Nonstick Bakeware Set**USA Pan**$134.27**4.6★**▲ 78%**](https://www.amazon.com/dp/B008FK6GQY) [**GoodCook Everyday Nonstick Steel Square Pan 8 Gray**GoodCook**$6.22**4.6★**▲ 61%**](https://www.amazon.com/dp/B0026RHHZ6) [**USA Pan Bakeware Half Sheet Baking Pan and Bakeable Nonstick and Cooling Rack Set Metal**USA Pan**$32.79**4.7★**▲ 42%**](https://www.amazon.com/dp/B01N693H66)
**~~View all trending →~~**
## **What buyers say about square cake pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**17%
*“Easy Baking”*
**Quality-Overall**16%
*“Amazing quality”*
**Cooking Experience**10%
*“Cooks evenly”*
**Ease Of Cleaning**9%
*“Cleans easy”*
**Size-Overall**7%
*“Good size”*
**Non-Stick Coating**6%
*“Good non stick pan”*
**Value For Money**4%
*“Excellent value”*
**Strength**4%
*“Good sturdy pan”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**2%
*“Durable and good quality”*
### **What buyers complain about **
**Rusts/Corrodes**9%
*“starting to rust”*
**Size-Overall**7%
*“Too small”*
**Adhesion/Stickiness**7%
*“Unnecessary glue”*
**Value For Money**5%
*“found them pretty expensive”*
**Ease Of Cleaning**4%
*“Hard to clean”*
**Non-Stick Coating**4%
*“Non-stick coating will flake off eventually”*
**Durability**4%
*“How it breaks”*
**Quality-Overall**4%
*“Quality control issue”*
**Thickness**4%
*“This baking pan seems okay however kind of thin material”*
**Dishwasher Safe**3%
*“Not dishwasher safe”*
### **Top return reasons **
**Size-Overall**65%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Scratch Resistance**4%
**Rusts/Corrodes**3%
**Weight Heavy**2%
**Adhesion/Stickiness**2%
**Functionality-Overall**2%
**Quality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is square cake pan profitable to sell on Amazon United States?**
- The niche generates $954K/yr across 42 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the square cake pan niche?**
- 12 brands and 101 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in square cake pan?**
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Adhesion/Stickiness. The return rate is 2.2%.
- **When does demand for square cake pan peak?**
- Demand peaks in Sep–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the square cake pan niche?**
- Listings span $6.22–$134.27; the average listing price is $28.76 (sweet spot $15–$100). The average incumbent carries 3,739 reviews — the moat a new listing must climb.
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