---
title: "Search terms — spode napkins - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/spode-napkins/search-terms"
last_updated: "2026-08-10T10:02:05.229Z"
locale: en
meta:
  description: "Niche score 51/100 · $567K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 51/100 · $567K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — spode napkins - Flapen"
---

# **spode napkins**

**Worth a look**

Shows a fragmented shelf (top 5 take 11% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 63Growth 58Conversion 17Competition 97Returns 32Price range 26Avg price 95Brand share 0Review moat 92Quality gap 23

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$44.40**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****150.96**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$567K**

$567K/yr · 968K searches

**Growth**

**Good****+33.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$6.96–$334.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms