---
title: "Spode Napkins — $567K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/spode-napkins"
last_updated: "2026-08-10T07:44:54.379Z"
locale: en
meta:
description: "Niche score 51/100 · $567K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 51/100 · $567K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Spode Napkins — $567K/yr Amazon US Niche (2026) - Flapen"
---
# **spode napkins**
**Worth a look**
Shows a fragmented shelf (top 5 take 11% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 63Growth 58Conversion 17Competition 97Returns 32Price range 26Avg price 95Brand share 0Review moat 92Quality gap 23
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$44.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****150.96**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$567K**
$567K/yr · 968K searches
**Growth**
**Good****+33.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$6.96–$334.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spode napkins is a $567K/yr Amazon United States market (968K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spode napkins market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$888K–$1.1M**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,366**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **55%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**11%**
Top 20: 32%
**Open market**
**0%**
- Spode87% - Portmeirion12% - Royal Worcester0% - Pimpernel0% - 222 Fifth0% - vifulnts0% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.1% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 15.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/spode-napkins/trend)
## **Top spode napkins search terms**
- **spode**228K/yr+53.6%0.7% conv. - **spode blue italian**107K/yr-5.0%1.3% conv. - **spode christmas**239K/yr+70.5%1.6% conv. - **spode christmas tree**79K/yr+121.2%1.1% conv. - **spode christmas dishes**136K/yr+1.4%1.4% conv. - **spode christmas tree collection**65K/yr+86.5%1.6% conv. - **spode plates**15K/yr+20.5%0.4% conv. - **spode blue**9K/yr+5.9%0.2% conv. - **blue italian spode collection**7K/yr-21.2%2.9% conv. - **spode dinnerware**6K/yr-9.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/spode-napkins/search-terms)
## **Top spode napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$6K2%$11K3%$17K4%$23K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spode Blue Italian Blue Italian Dinner Plate - BlueWhite Set of 4**Spode**$78.83**4.7★413 rev](https://www.amazon.com/dp/B0036MEC26) [2**Spode Blue Italian Blue Italian Pickle Dish BlueWhite**Spode**$25.36**4.7★219 rev](https://www.amazon.com/dp/B0CQKKNDL2) [3**Spode Blue Italian Dinnerware Set Set of 12 - Earthenware (Blue/White)**Spode**$149.69**4.6★462 rev](https://www.amazon.com/dp/B000662ZJM) [4**Spode Christmas Tree Dinnerware Set 9 Oz Set of 12**Spode**$134.21**4.8★73 rev](https://www.amazon.com/dp/B0FDMHQTG8) [5**Spode Blue Room Blue Room Traditions Dinner Plate - BlueWhite**Spode**$128.02**4.6★385 rev](https://www.amazon.com/dp/B0001MQDNA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spode Christmas Tree Dinnerware Set 9 Oz Set of 12**Spode**$134.21**73 rev1y ago](https://www.amazon.com/dp/B0FDMHQTG8) [**Spode Christmas Tree Christmas Tree Holly 10 Plates - Multicolor Set of 4**Spode**$45.92**50 rev1y ago](https://www.amazon.com/dp/B0FFK7PT1Q) [**Spode Blue Italian Blue Italian Pickle Dish BlueWhite**Spode**$25.36**219 rev2y ago](https://www.amazon.com/dp/B0CQKKNDL2) [**Spode Morris & Co 8-Inch Dessert Plates Set of 4 - Fine Porcelain Dinnerware Ideal for High Tea & Everyday Tableware - Round Plates for Appetizers & Sides Dishwasher & Microwave Safe**Spode**$45.60**30 rev3y ago](https://www.amazon.com/dp/B0999R3QKK) [**Spode Blue Italian Blue Italian Travel Mug 12 oz BlueWhite**Spode**$23.98**314 rev5y ago](https://www.amazon.com/dp/B08M4DT4HL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spode Morris & Co 8-Inch Dessert Plates Set of 4 - Fine Porcelain Dinnerware Ideal for High Tea & Everyday Tableware - Round Plates for Appetizers & Sides Dishwasher & Microwave Safe**Spode**$45.60**4.5★**▲ 403%**](https://www.amazon.com/dp/B0999R3QKK) [**Spode Christmas Tree Pastry Forks (Set of 6) Stainless Steel Forks with Porcelain Handles for Holiday Meals 6-Inch Festive Christmas Flatware - Seasonal Tableware & Silverware Gift Set**Spode**$14.58**4.8★**▲ 232%**](https://www.amazon.com/dp/B00454EXW8) [**Spode Blue Room Blue Room Zoological Dinner Plate - BlueWhite**Spode**$111.41**4.6★**▲ 198%**](https://www.amazon.com/dp/B0001MQDZ8) [**Spode Blue Italian Blue Italian Pickle Dish BlueWhite**Spode**$25.36**4.7★**▲ 167%**](https://www.amazon.com/dp/B0CQKKNDL2) [**Spode Blue Italian Blue Italian Travel Mug 12 oz BlueWhite**Spode**$23.98**4.3★**▲ 165%**](https://www.amazon.com/dp/B08M4DT4HL)
**~~View all trending →~~**
## **What buyers say about spode napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“all of their products are beautiful”*
**Design-Overall**12%
*“Beautiful classic design”*
**Size-Overall**9%
*“Cute size”*
**Gifting Purpose**9%
*“Great for giftgiving”*
**Value For Money**8%
*“Great value”*
**Advertised Vs Actual Product**6%
*“Exactly what I wanted”*
**Color**6%
*“The colors are bright”*
**Strength**3%
*“does not feel flimsy at all”*
**Durability**2%
*“also to not break easily”*
**Ease Of Cleaning**2%
*“The porcelain feels substantial, the glazing is smooth and even, and the decoration is crisp and vibrant”*
### **What buyers complain about **
**Size-Overall**21%
*“its really big”*
**Color**4%
*“not the door color”*
**Gifting Purpose**4%
*“if you're gifting you may get it in a plain brown box so that's up to you if that could be an issue or not”*
**Quality-Overall**4%
*“not the high quality press that you may be anticipating”*
**Value For Money**3%
*“Overpriced for What It Is”*
**Handle Quality**3%
*“Faulty handle”*
**Dishwasher Safe**3%
*“The only thing I do not like is that they are not dishwasher safe”*
**Weight Heavy**2%
*“heavier than I expected”*
**Advertised Vs Actual Product**2%
*“Misleading product description and title”*
**Product Condition**2%
*“These were sold as new with no indication that they were seconds or imperfect quality”*
### **Top return reasons **
**Size-Overall**48%
**Value For Money**13%
**Advertised Vs Actual Product**10%
**Material Quality**7%
**Color**6%
**Quality-Overall**3%
**Weight Heavy**2%
**Defective Material/Parts**1%
**Certifications**1%
**Design-Overall**1%
## **Common questions**
- **Is spode napkins profitable to sell on Amazon United States?**
- The niche generates $567K/yr across 200 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +33.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the spode napkins niche?**
- 6 brands and 100 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spode napkins?**
- Top complaints mined from reviews: Size-Overall, Color, Gifting Purpose. The return rate is 4.5%.
- **When does demand for spode napkins peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.4× the quietest.
- **What does it cost to enter the spode napkins niche?**
- Listings span $6.96–$334.84; the average listing price is $44.40 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.
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