---
title: "Spiderman Blanket — $302K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/spiderman-blanket"
last_updated: "2026-08-07T17:55:54.277Z"
locale: en
meta:
description: "Niche score 48/100 · $302K/yr market · 721K searches/yr · $22.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $302K/yr market · 721K searches/yr · $22.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spiderman Blanket — $302K/yr Amazon US Niche (2026) - Flapen"
---
# **spiderman blanket**
**Skip it**
Soft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 20Conversion 23Competition 61Returns 80Price range 93Avg price 94Brand share 35Review moat 49Quality gap 25
**Avg price**
**Great****$22.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.38–$36.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$302K**
$302K/yr · 721K searches
**Review moat**
**Okay****1,608.54**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, spiderman blanket is a $302K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spiderman blanket market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$448K–$561K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#349**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**29**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 93%
**Open market**
**12%**
- Jay Franco30% - GAIGISFUR23% - Northwest18% - Disney9% - Surreal Entertainment4% - Breling4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
60K40KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/spiderman-blanket/trend)
## **Top spiderman blanket search terms**
- **spiderman blanket**396K/yr-12.6%1.6% conv. - **spider man blanket**73K/yr-7.7%1.3% conv. - **spiderman blanket for boys**71K/yr-12.1%3.3% conv. - **spiderman throw blanket**39K/yr-2.3%1.8% conv. - **spiderman blanket adult**30K/yr+5.7%1.0% conv. - **spider-man blanket**13K/yr+11.9%1.5% conv. - **spider man blankets for boys**14K/yr-10.0%3.4% conv. - **spiderman blankets**8K/yr+42.2%0.6% conv. - **spiderman baby blanket**6K/yr-3.8%0.5% conv. - **spider-man blankets**6K/yr-5.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/spiderman-blanket/search-terms)
## **Top spiderman blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$60K30%$91K40%$121K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cartoon Spidey Supey Soft and Warm Blanket Specially Designed for Children. It Measures 55 inches by 40 inches. It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room.**GAIGISFUR**$20.84**4.7★180 rev](https://www.amazon.com/dp/B0FG2X55P6) [2**Northwest Disney Marvel Spiderman Plush Throw Blanket Oversized 62 x 90 Silk Touch Soft Fleece Blanket for Kids & Adults Officially Licensed**Northwest**$30.08**4.6★71 rev](https://www.amazon.com/dp/B0FY5LGNJZ) [3**Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spiderman**Jay Franco**$22.68**4.8★12,485 rev](https://www.amazon.com/dp/B01N9X5QZO) [4**Marvel Spidey and His Amazing Friends Blue Red and White Spidey Team Super Soft Toddler Blanket**Disney**$19.78**4.8★313 rev](https://www.amazon.com/dp/B09X681NBZ) [5**Northwest Disney Spiderman Plush Throw Blanket 46 x 60 Silk Touch Soft Fleece Marvel Blanket for Boys Kids & Adults Officially Licensed**Northwest**$25.07**4.6★71 rev](https://www.amazon.com/dp/B0FY54ZBP3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spider Blanket Cartoon Printing Cute Throw Blanket 50x60 Inches Soft Cozy Flannel Fleece Blanket for Bed Couch Sofa Travel**GVIOOEI**$26.04**21 rev7mo ago](https://www.amazon.com/dp/B0G7GZ6H3C) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket**Jay Franco**$18.60**137 rev7mo ago](https://www.amazon.com/dp/B0G54JDYWR) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spiderman 40x50 - Travel Blanket**Jay Franco**$16.82**137 rev7mo ago](https://www.amazon.com/dp/B0G54JK4FP) [**Northwest Disney Marvel Spiderman Plush Throw Blanket Oversized 62 x 90 Silk Touch Soft Fleece Blanket for Kids & Adults Officially Licensed**Northwest**$30.08**71 rev8mo ago](https://www.amazon.com/dp/B0FY5LGNJZ) [**Northwest Disney Spiderman Plush Throw Blanket 46 x 60 Silk Touch Soft Fleece Marvel Blanket for Boys Kids & Adults Officially Licensed**Northwest**$25.07**71 rev8mo ago](https://www.amazon.com/dp/B0FY54ZBP3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Northwest Disney Marvel Spiderman Plush Throw Blanket Oversized 62 x 90 Silk Touch Soft Fleece Blanket for Kids & Adults Officially Licensed**Northwest**$30.08**4.6★**▲ 325%**](https://www.amazon.com/dp/B0FY5LGNJZ) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spiderman 40x50 - Travel Blanket**Jay Franco**$16.82**4.1★**▲ 293%**](https://www.amazon.com/dp/B0G54JK4FP) [**Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spiderman**Jay Franco**$22.68**4.8★**▲ 240%**](https://www.amazon.com/dp/B01N9X5QZO) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket**Jay Franco**$18.60**4.1★**▲ 216%**](https://www.amazon.com/dp/B0G54JDYWR) [**Sunny Side Up Marvel Spidey & His Amazing Friends Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Travel Accessories Features Miles Morales & Ghost Spider Gwen**Sunny Side Up**$21.25**4.8★**▲ 187%**](https://www.amazon.com/dp/B0CSVJ34TL)
**~~View all trending →~~**
## **What buyers say about spiderman blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**34%
*“soft material”*
**Gifting Purpose**9%
*“A nice gift”*
**Quality-Overall**9%
*“good quality blanket”*
**Value For Money**6%
*“Good for the price”*
**Advertised Vs Actual Product**5%
*“Item is as advertized”*
**Weight Light**5%
*“Lightweight”*
**Size-Overall**5%
*“Perfect size”*
**Warmth**5%
*“keeps him warm”*
**Color**3%
*“Colors are so beautiful”*
**Washability**2%
*“is warm enough and durable, the material and colors have held up through several washes”*
### **What buyers complain about **
**Size-Overall**22%
*“came quick its really big”*
**Thickness**16%
*“Cheap and too thin”*
**Material Quality**8%
*“Cheap Material”*
**Thin**7%
*“Thin”*
**Quality-Overall**7%
*“The quality of the blanket is very cheap”*
**Value For Money**4%
*“honestly not worth the money”*
**Color**2%
*“Not that thick colors are bold”*
**Warmth**2%
*“Not a warm blanket”*
**Length**2%
*“Still kind of short for my 5 year old”*
**Weight Light**2%
*“lighter weight than what I hoped”*
### **Top return reasons **
**Size-Overall**39%
**Thin**23%
**Material Quality**10%
**Quality-Overall**6%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Color**3%
**Product Condition**1%
**Stitch/Finish/Polish**1%
**Soft Feel**1%
## **Common questions**
- **Is spiderman blanket profitable to sell on Amazon United States?**
- The niche generates $302K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the spiderman blanket niche?**
- 11 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in spiderman blanket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 1.8%.
- **When does demand for spiderman blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the spiderman blanket niche?**
- Listings span $14.38–$36.00; the average listing price is $22.42 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.
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