---
title: "Search terms — soy tealight candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soy-tealight-candles/search-terms"
last_updated: "2026-08-09T22:27:10.949Z"
locale: en
meta:
  description: "Niche score 50/100 · $64K/yr market · 40K searches/yr · $15.79 avg price. Soft demand (-26.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $64K/yr market · 40K searches/yr · $15.79 avg price. Soft demand (-26.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — soy tealight candles - Flapen"
---

# **soy tealight candles**

**Worth a look**

Shows low returns (1.2%), but soft demand (-26.2% this quarter) keeps it on the watch list.

Market size 16Growth 12Conversion 87Competition 55Returns 92Price range 62Avg price 77Brand share 60Review moat 47Quality gap 40

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.79**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.82–$26.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,842.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$64K**

$64K/yr · 40K searches

**Growth**

**Bad****-26.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms