---
title: "Soy Tealight Candles — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soy-tealight-candles"
last_updated: "2026-08-10T07:54:14.066Z"
locale: en
meta:
description: "Niche score 50/100 · $64K/yr market · 40K searches/yr · $15.79 avg price. Soft demand (-26.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $64K/yr market · 40K searches/yr · $15.79 avg price. Soft demand (-26.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soy Tealight Candles — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **soy tealight candles**
**Worth a look**
Shows low returns (1.2%), but soft demand (-26.2% this quarter) keeps it on the watch list.
Market size 16Growth 12Conversion 87Competition 55Returns 92Price range 62Avg price 77Brand share 60Review moat 47Quality gap 40
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.79**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.82–$26.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,842.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$64K**
$64K/yr · 40K searches
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, soy tealight candles is a $64K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soy tealight candles market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$63K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**24%**
- MAKALONE19% - DEVI18% - Crenovo13% - DEYBBY12% - Ashlux7% - simeitol7%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -26.2% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/soy-tealight-candles/trend)
## **Top soy tealight candles search terms**
- **soy tealight candles**15K/yr-21.4%7.4% conv. - **soy tea lights**5K/yr-12.9%4.1% conv. - **soy wax tealight candles**3K/yr-12.0%3.4% conv. - **soy tea lights candles unscented**3K/yr-34.3%13.1% conv. - **soy tea light candles**2K/yr-22.2%3.5% conv. - **non toxic tea light candles**3K/yr-33.2%5.0% conv. - **tealight candles soy**2K/yr+20.0%3.1% conv. - **tea lights candles soy wax**3K/yr-24.6%3.9% conv. - **scented tea lights candles soy wax**3K/yr-86.6%3.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/soy-tealight-candles/search-terms)
## **Top soy tealight candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$10K20%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soy Tea Lights Candles 100 Pack 4 Hours Long Burning-Natural Soy Wax Tealights Candles Paraffin-Free Unscented Clean Burn Tea Lights Votive Candle Bulk for Weddings Dinner**MAKALONE**$18.02**4.6★206 rev](https://www.amazon.com/dp/B0DDC6ZJND) [2**Crenovo Tea Lights Candles Unscented 6 Hour Soy Tealights Candles 100 Pack**Crenovo**$24.46**4.5★102 rev](https://www.amazon.com/dp/B0FJ2JVM4H) [3**DEYBBY Natural Soy Wax Tealight Candles Bulk 100 Pack UnScented Tea Candle Set - 4 Hours Burning for Each**DEYBBY**$21.73**4.6★125 rev](https://www.amazon.com/dp/B0BMQBHB4B) [4**6 Hour Soy Tealight Candles Bulk 25 Pack White Emergency Votive Tea Lights | Burn Clean Non-Paraffin Unscented Natural Candles Non Toxic Long Lasting Smokeless**DEVI**$10.05**4.5★430 rev](https://www.amazon.com/dp/B0DZGYZVZV) [5**DEVI 6 Hour Soy Tea Lights Candles Bulk 100 Pack Soy White Tea Lights Bulk-6 Hours Long Burning Unscented Small Votives Bulk for Wedding Party Centerpieces**DEVI**$22.18**4.5★430 rev](https://www.amazon.com/dp/B0DY7P526K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOSROAD Tea Lights Candles 80 Pack 4 Hour Palm Wax White Tealight Candle Bulk for Home Natural Unscented Small Votive for Wax warmer Smokeless and Dripless Tea Light for Wedding Shabbat Emergency**MOSROAD**$9.75**79 rev2mo ago](https://www.amazon.com/dp/B0GYYFY9B5) [**DILILILI Tea Lights Candles Votive Candles Bulk 25 Pack 4 Hour Long Burning Unscented Non-Toxic Soy Wax Tealight Candles for Wedding Centerpieces Home Decor Emergency Party Use**DILILILI**$9.29**39 rev3mo ago](https://www.amazon.com/dp/B0GQXKJ95P) [**Ashlux Lavender Scented Tealight Candles 48 Pack 4-Hour Soy Wax Tea Candle**Ashlux**$19.54**14 rev7mo ago](https://www.amazon.com/dp/B0G911V5L4) [**Rose Scented Tealight Candles 48 Pack6-Hour Soy Wax Tea Lights Candles**Ashlux**$22.60**46 rev7mo ago](https://www.amazon.com/dp/B0G91XPK1N) [**Crenovo Jasmine Scented Tealight Candles with Dried Flowers 16 Pack**Crenovo**$14.53**33 rev7mo ago](https://www.amazon.com/dp/B0G6935RZ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crenovo Jasmine Scented Tealight Candles with Dried Flowers 16 Pack**Crenovo**$14.53**4.6★**▲ 489%**](https://www.amazon.com/dp/B0G6935RZ7) [**MOSROAD Tea Lights Candles 80 Pack 4 Hour Palm Wax White Tealight Candle Bulk for Home Natural Unscented Small Votive for Wax warmer Smokeless and Dripless Tea Light for Wedding Shabbat Emergency**MOSROAD**$9.75**4.4★**▲ 481%**](https://www.amazon.com/dp/B0GYYFY9B5) [**DILILILI Tea Lights Candles Votive Candles Bulk 25 Pack 4 Hour Long Burning Unscented Non-Toxic Soy Wax Tealight Candles for Wedding Centerpieces Home Decor Emergency Party Use**DILILILI**$9.29**4.9★**▲ 472%**](https://www.amazon.com/dp/B0GQXKJ95P) [**Ashlux Lavender Scented Tealight Candles 48 Pack 4-Hour Soy Wax Tea Candle**Ashlux**$19.54**4.0★**▲ 390%**](https://www.amazon.com/dp/B0G911V5L4) [**Rose Scented Tealight Candles 48 Pack6-Hour Soy Wax Tea Lights Candles**Ashlux**$22.60**4.2★**▲ 388%**](https://www.amazon.com/dp/B0G91XPK1N)
**~~View all trending →~~**
## **What buyers say about soy tealight candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“they are affordable”*
**Brightness/Shine/Glow**14%
*“is very bright”*
**Smell**12%
*“The scent is great and impressively potent”*
**Quality-Overall**11%
*“Good Quality”*
**Advertised Vs Actual Product**8%
*“Just as advertised”*
**Durability**7%
*“Each candle sits inside of clear acrylic that feels solid and durable”*
**Fire Resistance**5%
*“They burn cleanly with no smoke”*
**Ease Of Cleaning**3%
*“Long lasting and clean burning”*
**Soft Feel**3%
*“These are very soft”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Smell**28%
*“No scent”*
**Size-Overall**9%
*“wicks seemed to be pretty short”*
**Quality-Overall**7%
*“shows a lack of quality control that needs to be addressed”*
**Heating**6%
*“started overheating my candle holder”*
**Advertised Vs Actual Product**5%
*“Did not burn nearly as long as advertised”*
**Durability**4%
*“Durability isn't that great as it arrived dented. which is why I'm leaving it at 4 stars”*
**Value For Money**4%
*“I think its extremely expensive”*
**Flammable**4%
*“Burns for 7 hours”*
**Functionality-Overall**3%
*“that just doesnt work for me”*
**Leak-Proof**3%
*“Leak”*
### **Top return reasons **
**Size-Overall**32%
**Value For Money**21%
**Smell**12%
**Advertised Vs Actual Product**11%
**Quality-Overall**4%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Color**3%
**Flammable**3%
**Durability**1%
## **Common questions**
- **Is soy tealight candles profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 28 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the soy tealight candles niche?**
- 16 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in soy tealight candles?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.2%.
- **When does demand for soy tealight candles peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the soy tealight candles niche?**
- Listings span $7.82–$26.69; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 1,843 reviews — the moat a new listing must climb.
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