---
title: "Soy Milk Maker — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soy-milk-maker"
last_updated: "2026-08-10T18:46:35.317Z"
locale: en
meta:
description: "Niche score 59/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 59/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Soy Milk Maker — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **soy milk maker**
**Worth a look**
Shows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 11Conversion 17Competition 87Returns 16Price range 18Avg price 83Brand share 95Review moat 87Quality gap 82
**Market size**
**Great****$2.0M**
$2.0M/yr · 1.9M searches
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Review moat**
**Great****266.57**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$78.78**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$30.35–$417.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-28.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, soy milk maker is a $2.0M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soy milk maker market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$2.4M–$3.2M**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,083**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **23.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**39%**
Top 20: 81%
**Top-5 click share**
**28%**
Top 20: 67%
**Open market**
**57%**
- KIDISLE16% - Flelano6% - IAGREEA6% - Arcmira6% - AlfaBot5% - Livatro4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/soy-milk-maker/trend)
## **Top soy milk maker search terms**
- **nut milk maker**318K/yr-11.2%1.2% conv. - **nut milk maker machine**469K/yr-51.8%1.4% conv. - **soy milk maker**264K/yr-13.1%1.2% conv. - **milk maker**133K/yr-27.7%1.0% conv. - **soy milk maker machine**71K/yr-9.7%1.1% conv. - **made in korea**69K/yr-5.8%0.4% conv. - **soymilk machine maker**59K/yr-16.1%1.4% conv. - **almond milk maker**67K/yr-36.1%1.1% conv. - **kidisle nut milk maker**75K/yr-41.5%2.1% conv. - **milk maker machine**45K/yr-27.3%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/soy-milk-maker/search-terms)
## **Top soy milk maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$60K6%$119K9%$179K12%$238K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KIDISLE 8 in 1 Nut Milk Maker Machine 32oz Self-Cleaning Automatic Blender**KIDISLE**$58.82**4.1★791 rev](https://www.amazon.com/dp/B0DBQJ4MRS) [2**50.73oz Nut Milk Maker Machine: 12 in 1 Automatic Soy Milk Maker with Detachable Design Homemade Juice Almond Oat Milks for Plant Based Milks 24H Delay Start/Keep Warm/Auto-Clean/Safety Lock**Livatro**$105.06**4.2★539 rev](https://www.amazon.com/dp/B0F32VBJHJ) [3**8-in-1 Nut Milk Maker Machine Creamy Almond Milk Oat Milk Soy Milk Soup Maker & Smoothies | 10 Stainless Steel Blades Auto-Clean Boil Water/Keep Warm | 12-Hour Delay Start 32 oz**Milkmond**$82.04**4.4★63 rev](https://www.amazon.com/dp/B0F7G9TNHJ) [4**Nut Milk Maker AlfaBot N2 Automatic Almond Milk Machine for Homemade Plant-Based Milk Oat Soy Yogurt 5 Modes/35OZ Big Capacity Soy Milk Maker with Delay Setting and Self Cleaning (Cream)**AlfaBot**$71.12**4.2★1,160 rev](https://www.amazon.com/dp/B0FPFGXSQ3) [5**Arcmira 8 in 1 Nut Milk Maker Machine 68oz Large Capacity Soy Milk Maker**Arcmira**$76.60**4.3★31 rev](https://www.amazon.com/dp/B0GSHRF4SB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NUTTYWHIZ 50oz Nut Milk Maker Machine 8 in 1 Soy Milk Maker with 12 Blades**NUTTYWHIZ**$38.02**18 rev2mo ago](https://www.amazon.com/dp/B0H1R2TH27) [**8 in 1 Nut Milk Maker Machine 40oz Soy Milk Maker Blender Homemade Soy Milk Oat Milk Almond Milk Juice Plant Based and Non Dairy Beverages 12H Delay Start/Keep Warm/Self Cleaning White**Novalife**$52.50**32 rev3mo ago](https://www.amazon.com/dp/B0H1HP499R) [**Amzpass Nut Milk Maker Machine 62.5oz Automatic Soy Milk Maker Machine 10 in 1 Plant Based Milk Maker Blender Homemade Almond/Soy/Oat Milk Juice Boil Water Shakes Delay Start/Keep Warm**Amzpass**$53.57**28 rev3mo ago](https://www.amazon.com/dp/B0GH72N3YL) [**8-in-1 Nut Milk Maker 50oz Glass Soy Almond Oat Milk Machine with 20-Blades Delay Start Constant Temperature Self-Cleaning Overheat Protection Recipe Included**NestEase**$42.96**20 rev4mo ago](https://www.amazon.com/dp/B0GTXHQNBP) [**10 in 1 Nut Milk Maker Machine 42oz IMD Screen Almond Milk Maker Soy Milk Maker with Self-Cleaning Delay Start Keep Warm Boil Water Automatic Plant-Based Milk Maker for Soybean Oat Coconut**Graplife**$48.33**33 rev4mo ago](https://www.amazon.com/dp/B0GTLM8B99)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 in 1 Nut Milk Maker Machine 42oz IMD Screen Almond Milk Maker Soy Milk Maker with Self-Cleaning Delay Start Keep Warm Boil Water Automatic Plant-Based Milk Maker for Soybean Oat Coconut**Graplife**$48.33**4.0★**▲ 331%**](https://www.amazon.com/dp/B0GTLM8B99) [**Arcmira 8 in 1 Nut Milk Maker Machine 68oz Large Capacity Soy Milk Maker**Arcmira**$76.60**4.3★**▲ 330%**](https://www.amazon.com/dp/B0GSHRF4SB) [**8 in 1 Nut Milk Maker Machine 40oz Soy Milk Maker Blender Homemade Soy Milk Oat Milk Almond Milk Juice Plant Based and Non Dairy Beverages 12H Delay Start/Keep Warm/Self Cleaning White**Novalife**$52.50**4.3★**▲ 330%**](https://www.amazon.com/dp/B0H1HP499R) [**NUTTYWHIZ 50oz Nut Milk Maker Machine 8 in 1 Soy Milk Maker with 12 Blades**NUTTYWHIZ**$38.02**4.2★**▲ 326%**](https://www.amazon.com/dp/B0H1R2TH27) [**GDOR 35oz Nut Milk Maker 9-in-1 Automatic Plant Milk Machine for Almond Oat & Soy Smoothies & Juice 12 Stainless Steel Blades Keep Warm 12H Delay & Self-Clean**GDOR**$55.43**4.3★**▲ 326%**](https://www.amazon.com/dp/B0GGQYX7FS)
**~~View all trending →~~**
## **What buyers say about soy milk maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The build quality seems solid too”*
**Ease Of Use**14%
*“Its easy to operate”*
**Hair Growth**13%
*“It helps with hair growth and health”*
**Ease Of Cleaning**10%
*“works surprisingly well for everyday cleanup”*
**Value For Money**9%
*“Great value”*
**Advertised Vs Actual Product**4%
*“Exactly what I needed”*
**Mixing/Blending**3%
*“blends very smoothly”*
**Efficiency**3%
*“Works ok”*
**Cooking Experience**3%
*“🌟 Handy Little Appliance”*
**Storage Capacity**1%
*“Large capacity”*
### **What buyers complain about **
**Functionality-Overall**16%
*“Stopped working”*
**Value For Money**14%
*“Overpriced”*
**Side Effects**7%
*“Bad side effects”*
**Durability**5%
*“Quit working”*
**Hair Related**5%
*“my hair fell out”*
**Smell**5%
*“Plastic smell”*
**Quality-Overall**4%
*“Bad quality”*
**Advertised Vs Actual Product**3%
*“I think this is deceptive advertising”*
**Ease Of Cleaning**3%
*“I do not find this easy to clean”*
**Allergies**3%
*“however, i also noticed i started breaking out. very painfully”*
### **Top return reasons **
**Functionality-Overall**24%
**Advertised Vs Actual Product**11%
**Value For Money**11%
**Size-Overall**8%
**Smell**6%
**Side Effects**5%
**Product Condition**5%
**Mixing/Blending**3%
**Heating**2%
**Damage/Burn Hair**2%
## **Common questions**
- **Is soy milk maker profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 51 tracked products. 19 of 28 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the soy milk maker niche?**
- 39 brands and 53 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in soy milk maker?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Side Effects. The return rate is 7.6% — above our launch gate.
- **When does demand for soy milk maker peak?**
- Demand peaks in Aug; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the soy milk maker niche?**
- Listings span $30.35–$417.57; the average listing price is $78.78 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.
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