---
title: "Trend — soup mug - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soup-mug/trend"
last_updated: "2026-08-10T04:14:44.827Z"
locale: en
meta:
  description: "Niche score 59/100 · $475K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 59/100 · $475K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — soup mug - Flapen"
---

# **soup mug**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 11Conversion 23Competition 93Returns 97Price range 71Avg price 90Brand share 96Review moat 46Quality gap 23

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Avg price**

**Great****$21.13**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.85–$39.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$475K**

$475K/yr · 1.2M searches

**Review moat**

**Okay****1,870.45**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend