---
title: "Soup Mug — $475K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soup-mug"
last_updated: "2026-08-10T06:35:01.181Z"
locale: en
meta:
description: "Niche score 59/100 · $475K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 59/100 · $475K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Soup Mug — $475K/yr Amazon US Niche (2026) - Flapen"
---
# **soup mug**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 11Conversion 23Competition 93Returns 97Price range 71Avg price 90Brand share 96Review moat 46Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.85–$39.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$475K**
$475K/yr · 1.2M searches
**Review moat**
**Okay****1,870.45**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, soup mug is a $475K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soup mug market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$634K–$845K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**62 **▲rising
**Sellers**
**218**
**Top-5 brand share**
**33%**
Top 20: 73%
**Top-5 click share**
**22%**
Top 20: 55%
**Open market**
**63%**
- Wareland10% - Sistema9% - Hoilse5% - CorningWare5% - GBhome4% - Ronanemon4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/soup-mug/trend)
## **Top soup mug search terms**
- **soup mug**225K/yr-24.0%0.9% conv. - **soup cups**128K/yr-26.1%1.5% conv. - **soup mugs**129K/yr-25.0%0.8% conv. - **soup mugs with handles**133K/yr-33.3%1.2% conv. - **soup bowls with lids**116K/yr-32.9%1.0% conv. - **soup cup**80K/yr-19.9%1.2% conv. - **soup cups with handles**51K/yr-5.5%1.2% conv. - **soup cups with lids**45K/yr-23.7%1.4% conv. - **microwave soup bowl with lid**45K/yr-36.4%3.6% conv. - **soup mug with lid**51K/yr-23.5%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/soup-mug/search-terms)
## **Top soup mug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9K4%$19K6%$28K8%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wareland Soup Bowls with Handles & Spoons 30oz Ceramic Ramen Bowl with Lid Large Soup Mugs/Cups for Instant Noodle Big Cereal Bowls for Oatmeal Soup Containers with Lids Set of 2 Sky Blue**Wareland**$24.05**4.7★936 rev](https://www.amazon.com/dp/B0C1PB788K) [2**Ceramic Soup Bowl with Handle & Lid Large 32oz Microwave Ramen Bowl Gray**Hoilse**$15.26**4.6★1,329 rev](https://www.amazon.com/dp/B0BVZLM8HV) [3**Sistema Microwaveable 900mL Soup Mug Large Microwave Food Container with Steam-Release Vent Dishwasher & Freezer-Safe BPA-Free Color May Vary**Sistema**$12.47**4.6★7,772 rev](https://www.amazon.com/dp/B01F5IC478) [4**CorningWare 2-Pack 20oz Ceramic Meal Mugs with BPA-Free Vented Lids French White**CorningWare**$26.22**4.7★809 rev](https://www.amazon.com/dp/B0C59QLNCS) [5**Rarapop 3 Pack Microwave Soup Bowl Containers with Lids 28.7oz Wheat Straw Ramen Noodles Cup Mug for Instant Noodles Oatmeal Gumbo Salad Crunch Cereal & More Easy-Grip Design(Beige Pink Green)**Rarapop**$20.34**4.5★415 rev](https://www.amazon.com/dp/B0D9BGWS2Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ziyerya Ceramic Soup Bowls with Handles 17.6oz Large Loop Handle Soup Mugs**Ziyerya**$27.52**39 rev7mo ago](https://www.amazon.com/dp/B0G6YL3ZMK) [**Soup Bowl Ceramic Soup Mugs with Handles 24 oz Soup Mug/Cup with Lid**Seworlan**$15.86**132 rev1y ago](https://www.amazon.com/dp/B0FG7XB5YD) [**Stoneware 24oz Reactive Glaze Soup Crocks Set of 4: Perfect for soups stews and casseroles. Unique reactive glaze oven-safe microwave- and dishwasher-friendly with easy-grip handles for serving.**Certified International**$29.90**129 rev1y ago](https://www.amazon.com/dp/B0DNRLWC77) [**Rarapop 3 Pack Microwave Soup Bowl Containers with Lids 28.7oz Wheat Straw Ramen Noodles Cup Mug for Instant Noodles Oatmeal Gumbo Salad Crunch Cereal & More Easy-Grip Design(Beige Pink Green)**Rarapop**$20.34**415 rev2y ago](https://www.amazon.com/dp/B0D9BGWS2Q) [**AmorArc 32 Ounces Ceramic Soup Mugs with Lids and Handle Stoneware Bowls Cup Set of 2 for Soup Stew Noodle Beautiful Mug Bowls With Lovely Dog Cat Patterns Microwave&Dishwasher Safe Olive**AmorArc**$26.10**587 rev2y ago](https://www.amazon.com/dp/B0D1V7MCV9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ziyerya Ceramic Soup Bowls with Handles 17.6oz Large Loop Handle Soup Mugs**Ziyerya**$27.52**4.6★**▲ 510%**](https://www.amazon.com/dp/B0G6YL3ZMK) [**Stoneware 24oz Reactive Glaze Soup Crocks Set of 4: Perfect for soups stews and casseroles. Unique reactive glaze oven-safe microwave- and dishwasher-friendly with easy-grip handles for serving.**Certified International**$29.90**4.8★**▲ 208%**](https://www.amazon.com/dp/B0DNRLWC77) [**French Bull 23 oz Soup Mug With Handle and Vented Lid Food Storage-Cool Grip Leak Proof Dishwasher and Microwave Safe Lunch Travel Airtight (Ziggy)**French Bull**$6.98**4.5★**▲ 197%**](https://www.amazon.com/dp/B01MSDKV4H) [**Rarapop 3 Pack Microwave Soup Bowl Containers with Lids 28.7oz Wheat Straw Ramen Noodles Cup Mug for Instant Noodles Oatmeal Gumbo Salad Crunch Cereal & More Easy-Grip Design(Beige Pink Green)**Rarapop**$20.34**4.5★**▲ 133%**](https://www.amazon.com/dp/B0D9BGWS2Q) [**Farberware 16 oz Ceramic Soup Mug with Lid Teal - Oven to Table Stoneware Cup for Soup Oatmeal and Hot Beverages Microwave Safe**Farberware**$9.95**4.2★**▲ 97%**](https://www.amazon.com/dp/B07MN9N555)
**~~View all trending →~~**
## **What buyers say about soup mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Excellent Product”*
**Size-Overall**12%
*“Good size”*
**Taste-Overall**8%
*“Great soups”*
**Value For Money**8%
*“They are affordable”*
**Ease Of Use**8%
*“Easy to handle”*
**Strength**4%
*“Not flimsy at all”*
**Advertised Vs Actual Product**4%
*“As described”*
**Color**4%
*“Colors are lovely”*
**Leak-Proof**3%
*“does not leak”*
**Durability**2%
*“Beautiful & Durable”*
### **What buyers complain about **
**Size-Overall**16%
*“very short”*
**Durability**6%
*“Break easily”*
**Quality-Overall**6%
*“Quality Control issues”*
**Leak-Proof**5%
*“It leaks”*
**Value For Money**4%
*“better priced”*
**Ease Of Use**4%
*“These are very hard to open”*
**Taste-Overall**3%
*“Not tasty”*
**Strength**3%
*“Flimsy”*
**Weight Heavy**2%
*“they are heavier than I thought”*
**Microwave Safe**2%
*“The directions in the box explicitly say the lid is NOT microwaveable”*
### **Top return reasons **
**Size-Overall**58%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Material Quality**4%
**Weight Heavy**4%
**Quality-Overall**3%
**Color**2%
**Leak-Proof**2%
**Handle Quality**2%
**Thin**1%
## **Common questions**
- **Is soup mug profitable to sell on Amazon United States?**
- The niche generates $475K/yr across 99 tracked products. 3 of 21 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the soup mug niche?**
- 62 brands and 218 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in soup mug?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.7%.
- **When does demand for soup mug peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the soup mug niche?**
- Listings span $4.85–$39.31; the average listing price is $21.13 (sweet spot $15–$100). The average incumbent carries 1,870 reviews — the moat a new listing must climb.
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