---
title: "Soup Cup — $141K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soup-cup"
last_updated: "2026-08-10T07:44:40.800Z"
locale: en
meta:
description: "Niche score 53/100 · $141K/yr market · 282K searches/yr · $18.27 avg price. Soft demand (-17.5% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $141K/yr market · 282K searches/yr · $18.27 avg price. Soft demand (-17.5% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Soup Cup — $141K/yr Amazon US Niche (2026) - Flapen"
---
# **soup cup**
**Worth a look**
Shows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-17.5% this quarter) keeps it on the watch list.
Market size 31Growth 16Conversion 34Competition 86Returns 85Price range 74Avg price 83Brand share 77Review moat 43Quality gap 35
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.27**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.98–$37.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,233.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$141K**
$141K/yr · 282K searches
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, soup cup is a $141K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soup cup market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$183K–$228K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#342**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **73%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**125**
**Top-5 brand share**
**58%**
Top 20: 91%
**Top-5 click share**
**29%**
Top 20: 70%
**Open market**
**37%**
- Sistema35% - CorningWare7% - Ronanemon6% - Rarapop5% - Chubacoo5% - Wareland5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/soup-cup/trend)
## **Top soup cup search terms**
- **soup cups with lids**45K/yr-23.7%1.3% conv. - **microwave soup bowl with lid**45K/yr-36.4%3.7% conv. - **sistema microwave containers**25K/yr-17.8%4.2% conv. - **meal mugs**16K/yr>1,000%0.1% conv. - **microwavable soup bowl with lid**24K/yr-35.0%2.9% conv. - **meal mugs with lids**4K/yr>1,000%0.1% conv. - **meal mug**7K/yr+353.1%0.3% conv. - **microwave soup mug**11K/yr-28.1%3.2% conv. - **soup cup with lid**9K/yr+8.5%1.8% conv. - **microwave soup mug with lid**16K/yr-49.7%3.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/soup-cup/search-terms)
## **Top soup cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$13K12%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sistema Microwaveable 900mL Soup Mug Large Microwave Food Container with Steam-Release Vent Dishwasher & Freezer-Safe BPA-Free Color May Vary**Sistema**$12.47**4.6★7,772 rev](https://www.amazon.com/dp/B01F5IC478) [2**Sistema Microwaveable 940mL Noodle Bowl Round Microwave Container with Lid & Steam-Release Vent Cooks Pasta Soup Stew & More Dishwasher & Freezer-Safe BPA-Free**Sistema**$10.26**4.6★14,662 rev](https://www.amazon.com/dp/B009SD35IO) [3**Sistema Microwave Soup Mugs | 656 ml | Microwave Food Containers with Steam Release Vents | BPA-Free | Red | 3 Count**Sistema**$21.89**4.7★2,242 rev](https://www.amazon.com/dp/B09RGW9SV4) [4**Rarapop 3 Pack Microwave Soup Bowl Containers with Lids 28.7oz Wheat Straw Ramen Noodles Cup Mug for Instant Noodles Oatmeal Gumbo Salad Crunch Cereal & More Easy-Grip Design(Beige Pink Green)**Rarapop**$20.34**4.5★415 rev](https://www.amazon.com/dp/B0D9BGWS2Q) [5**Chubacoo Extra Large Ceramic Soup Bowl with Lid & Spoon Microwave Safe**Chubacoo**$27.91**4.7★82 rev](https://www.amazon.com/dp/B0FMKN2YYS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BUCIES Soup Mug with Plate Lid Lightweight Enamel Noodle Bowl with Lid and Handle 40OZ Large Wide Soup Mug Cereal Bowl with Red Trim Vintage Floral for Ramen Oatmeals Salad Pastas Camping (Set)**BUCIES**$32.91**0 rev1mo ago](https://www.amazon.com/dp/B0H4RLNT31) [**Chubacoo Extra Large Ceramic Soup Bowl with Lid & Spoon Microwave Safe**Chubacoo**$27.91**82 rev9mo ago](https://www.amazon.com/dp/B0FMKN2YYS) [**ESSENTIAL Paper Ice Cream Cups with Lids 50 Pcs 8oz Paper Snack Bowls**ESSENTIAL**$17.09**127 rev1y ago](https://www.amazon.com/dp/B0DRNZRH9Q) [**Rarapop 3 Pack Microwave Soup Bowl Containers with Lids 28.7oz Wheat Straw Ramen Noodles Cup Mug for Instant Noodles Oatmeal Gumbo Salad Crunch Cereal & More Easy-Grip Design(Beige Pink Green)**Rarapop**$20.34**415 rev2y ago](https://www.amazon.com/dp/B0D9BGWS2Q) [**Ronanemon Unbreakable Microwave Soup Mugs with Lids and Handles Microwave Ramen Bowl with Lid for Soup and Instant Noodles Oatmeal Gumbo Salad BPA Free (Sapphire Blue)**Ronanemon**$12.34**791 rev2y ago](https://www.amazon.com/dp/B0CMTVBK7Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chubacoo Extra Large Ceramic Soup Bowl with Lid & Spoon Microwave Safe**Chubacoo**$27.91**4.7★**▲ 554%**](https://www.amazon.com/dp/B0FMKN2YYS) [**BUCIES Soup Mug with Plate Lid Lightweight Enamel Noodle Bowl with Lid and Handle 40OZ Large Wide Soup Mug Cereal Bowl with Red Trim Vintage Floral for Ramen Oatmeals Salad Pastas Camping (Set)**BUCIES**$32.91**0.0★**▲ 550%**](https://www.amazon.com/dp/B0H4RLNT31) [**French Bull 23 oz Soup Mug With Handle and Vented Lid Food Storage-Cool Grip Leak Proof Dishwasher and Microwave Safe Lunch Travel Airtight (Ziggy)**French Bull**$6.98**4.5★**▲ 187%**](https://www.amazon.com/dp/B01MSDKV4H) [**Sistema Heat & Eat Microwaveable Food Steamer with Removable Steamer Basket & Steam Release Vents Large 3.2L Capacity Dishwasher & Freezer-Safe BPA-Free**Sistema**$17.21**4.4★**▲ 127%**](https://www.amazon.com/dp/B005D6XZ4O) [**Rarapop 3 Pack Microwave Soup Bowl Containers with Lids 28.7oz Wheat Straw Ramen Noodles Cup Mug for Instant Noodles Oatmeal Gumbo Salad Crunch Cereal & More Easy-Grip Design(Beige Pink Green)**Rarapop**$20.34**4.5★**▲ 121%**](https://www.amazon.com/dp/B0D9BGWS2Q)
**~~View all trending →~~**
## **What buyers say about soup cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent Product”*
**Size-Overall**11%
*“Good size”*
**Ease Of Use**9%
*“easy to carry”*
**Value For Money**6%
*“Definitely worth the price”*
**Leak-Proof**5%
*“no spills”*
**Advertised Vs Actual Product**5%
*“Works like it says”*
**Strength**4%
*“The containers are sturdy”*
**Ease Of Cleaning**4%
*“Cleans up nicely”*
**Durability**4%
*“Theyre easy to clean and durable”*
**Cooking Experience**3%
*“so far this is a great way to cook it”*
### **What buyers complain about **
**Size-Overall**15%
*“very short”*
**Durability**8%
*“Break easily”*
**Leak-Proof**8%
*“It leaks”*
**Quality-Overall**6%
*“Quality Control issues”*
**Ease Of Use**5%
*“hard to get off”*
**Value For Money**4%
*“I think these were cheaper”*
**Strength**3%
*“Flimsy”*
**Ease Of Cleaning**3%
*“difficult to clean in them”*
**Microwave Safe**3%
*“NOT ceramic or microwaveable”*
**Material Quality**3%
*“Plastic Material”*
### **Top return reasons **
**Size-Overall**51%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Material Quality**5%
**Leak-Proof**4%
**Quality-Overall**3%
**Color**3%
**Weight Heavy**3%
**Functionality-Overall**3%
**Microwave Safe**2%
## **Common questions**
- **Is soup cup profitable to sell on Amazon United States?**
- The niche generates $141K/yr across 64 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the soup cup niche?**
- 36 brands and 125 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in soup cup?**
- Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 1.5%.
- **When does demand for soup cup peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the soup cup niche?**
- Listings span $6.98–$37.56; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 2,233 reviews — the moat a new listing must climb.
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