---
title: "Softball Blanket — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/softball-blanket"
last_updated: "2026-08-10T10:50:16.427Z"
locale: en
meta:
description: "Niche score 59/100 · $110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $110K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Softball Blanket — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **softball blanket**
**Worth a look**
Shows a thin review moat (63 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 48Conversion 42Competition 79Returns 82Price range 90Avg price 95Brand share 68Review moat 97Quality gap 24
**Review moat**
**Incredible****63.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$23.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.49–$93.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+18.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$110K**
$110K/yr · 140K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, softball blanket is a $110K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softball blanket market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$116K–$139K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,471**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **96%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **238 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**64%**
Top 20: 88%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**33%**
- Hillsuren24% - HunnmingRe20% - KING DARE11% - SIOQCKIS5% - Zolumy4% - Newwiee4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +18.3% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/softball-blanket/trend)
## **Top softball blanket search terms**
- **softball blanket**90K/yr+7.5%2.8% conv. - **softball blankets for girls**30K/yr+46.7%3.4% conv. - **softball blankets**9K/yr+78.2%1.9% conv. - **softball throw blanket**5K/yr-1.2%3.7% conv. - **personalized softball blanket**6K/yr+47.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/softball-blanket/search-terms)
## **Top softball blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KING DARE Softball Blanket - Soft Fleece Throw Blankets for Kids 8-12 Unique Gifts for Softball Lovers 40x50 Inch**KING DARE**$17.87**4.6★271 rev](https://www.amazon.com/dp/B0C9SV6M8H) [2**Hillsuren Pink Softball Coquette Bow Blanket 50 x 60 Softball Sports Throw Blanket Bow Stuff Team Gifts for Ball Lovers Players Home Decor Halloween Christmas Thanksgiving Gift**Hillsuren**$19.23**4.4★19 rev](https://www.amazon.com/dp/B0GCLLPJS3) [3**HunnmingRe Softball Blanket 50x60 Coquette Blue Bow White Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers**HunnmingRe**$20.67**4.5★29 rev](https://www.amazon.com/dp/B0GJSZB9FY) [4**HunnmingRe Softball Blanket 50x60 Coquette Pink Bow Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers**HunnmingRe**$20.77**4.5★29 rev](https://www.amazon.com/dp/B0FZ98Q8JC) [5**Softball Blanket 50x60 Softball Gift Blanket Super Soft Warm and Comfortable Throw Blanket for Fall Winter Spring All Season**SIOQCKIS**$23.00**4.6★186 rev](https://www.amazon.com/dp/B0BLGWW71S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HunnmingRe Softball Blanket 50x60 Coquette Blue Bow White Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers**HunnmingRe**$20.67**29 rev5mo ago](https://www.amazon.com/dp/B0GJSZB9FY) [**HunnmingRe Softball Blanket 50x60 Coquette Pink Bow Pink Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers**HunnmingRe**$19.56**29 rev5mo ago](https://www.amazon.com/dp/B0GJSYNVGZ) [**Hillsuren 4 Pcs Softball Bow Blanket 50 x 60 Coquettish Softball Sports Throw Blanket Bow Stuff Team Gifts for Ball Lovers Players Home Decor Halloween Christmas Thanksgiving Gift**Hillsuren**$47.23**20 rev5mo ago](https://www.amazon.com/dp/B0GHR4F7QD) [**Ailefentene Pink Softball Bow Blanket 50x60 Inch Pink Coquette Bow Flannel Throw Blanket Team Gifts for Girls Women Cozy Fleece Sports Blanket for Couch Bed Game Day Team Coach Senior Night**Ailefentene**$19.17**4 rev6mo ago](https://www.amazon.com/dp/B0GHKMM8Z5) [**Hillsuren Softball Ice Cream Drip Blanket 50 x 60 Yellow and Green Softball Sports Blanket Throw Ice Cream Stuff Team Gifts for Ball Lovers Players Home Decor Halloween Christmas Thanksgiving Gift**Hillsuren**$19.40**32 rev6mo ago](https://www.amazon.com/dp/B0GGB9W812)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yagle Mate 60 Round Sports Blanket for Teens Throw Blankets for Bed Fleece Soccer Basketball Baseball Football Softball Blankets for Sport Lovers Adults Coach Gifts Birthday (Softball)**Yagle Mate**$16.42**4.6★**▲ 249%**](https://www.amazon.com/dp/B0GBW23XK4) [**HunnmingRe 12 Pcs Softball Blankets for Women Bulk Soft Lightweight Flannel Throw Blankets Softball Gifts for Teens Adults Team Coach Player Lovers Accessories Sofa Couch Decor 40x50(Vivid)**HunnmingRe**$70.02**3.5★**▲ 196%**](https://www.amazon.com/dp/B0G653TY73) [**HunnmingRe Softball Blanket 50x60 Coquette Blue Bow White Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers**HunnmingRe**$20.67**4.5★**▲ 183%**](https://www.amazon.com/dp/B0GJSZB9FY) [**HunnmingRe Softball Blanket 50x60 Coquette Pink Bow Pink Soft Throw Blanket Softball Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers**HunnmingRe**$19.56**4.5★**▲ 162%**](https://www.amazon.com/dp/B0GJSYNVGZ) [**Hillsuren 4 Pcs Softball Bow Blanket 50 x 60 Coquettish Softball Sports Throw Blanket Bow Stuff Team Gifts for Ball Lovers Players Home Decor Halloween Christmas Thanksgiving Gift**Hillsuren**$47.23**4.9★**▲ 161%**](https://www.amazon.com/dp/B0GHR4F7QD)
**~~View all trending →~~**
## **What buyers say about softball blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**30%
*“Extremely soft”*
**Gifting Purpose**12%
*“Given as a gift and received with joy and excitement”*
**Quality-Overall**7%
*“It feels well-made”*
**Comfort-Overall**7%
*“Very comfy”*
**Size-Overall**6%
*“Good size”*
**Warmth**5%
*“Soft and warm”*
**Value For Money**4%
*“Affordable”*
**Color**4%
*“Colors were really pretty”*
**Design-Overall**3%
*“The design is colorful and fun, making it a great gift for softball players or fans”*
**Thickness**3%
*“It is on the thinner side which is great for us in AZ”*
### **What buyers complain about **
**Thickness**28%
*“Thought for the price it would be a little thicker”*
**Size-Overall**11%
*“It is very large”*
**Quality-Overall**6%
*“Cheap”*
**Strength**6%
*“small and flimsy”*
**Color**6%
*“not as vibrant as the picture shows”*
**Advertised Vs Actual Product**5%
*“I guess I didnt read the description thoroughly”*
**Thin**5%
*“very thin, cheap quality”*
**Material Quality**2%
*“Low quality material”*
### **Top return reasons **
**Size-Overall**22%
**Thin**16%
**Advertised Vs Actual Product**14%
**Material Quality**9%
**Color**9%
**Quality-Overall**6%
**Assembly/Installation**4%
**Value For Money**4%
**Stain Resistance**3%
**Thickness**3%
## **Common questions**
- **Is softball blanket profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 51 tracked products. 3 of 30 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the softball blanket niche?**
- 38 brands and 44 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in softball blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.7%.
- **When does demand for softball blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the softball blanket niche?**
- Listings span $9.49–$93.76; the average listing price is $23.21 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.
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