---
title: "Sodium Tetraborate — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sodium-tetraborate"
last_updated: "2026-08-10T12:56:05.635Z"
locale: en
meta:
description: "Niche score 54/100 · $57K/yr market · 47K searches/yr · $16.90 avg price. A small market ($57K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $57K/yr market · 47K searches/yr · $16.90 avg price. A small market ($57K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sodium Tetraborate — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **sodium tetraborate**
**Worth a look**
Shows low returns (0.3%), but a small market ($57K/yr) keeps it on the watch list.
Market size 14Growth 91Conversion 76Competition 40Returns 98Price range 64Avg price 80Brand share 44Review moat 24Quality gap 25
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+99.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$16.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.32–$31.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,041.84**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$57K**
$57K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, sodium tetraborate is a $57K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sodium tetraborate market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$42K–$51K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#332**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**202**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**17%**
- PURE ORIGINAL INGREDIENTS36% - 20 Mule Team22% - Banner Chemical8% - Prescribed For Life6% - Earthborn Elements6% - DIYChemicals4% - Open — no brand owns it (7 brands, 17%)
## **Top sodium tetraborate search terms**
- **sodium tetraborate**14K/yr+114.5%2.9% conv. - **sodium borate**10K/yr+73.3%3.8% conv. - **pure borax**9K/yr+107.9%7.3% conv. - **pure borax powder**5K/yr+121.2%8.1% conv. - **organic borax**6K/yr+57.3%7.9% conv. - **sodium tetraborate food grade**3K/yr+161.4%2.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/sodium-tetraborate/search-terms)
## **Top sodium tetraborate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PURE ORIGINAL INGREDIENTS Borax Powder (2 lb) Sodium Borate Multipurpose Cleaning Agent Ideal Slime Ingredient**PURE ORIGINAL INGREDIENTS**$9.08**4.6★10,696 rev](https://www.amazon.com/dp/B071KW63CD) [2**20 MULE TEAM Borax Powder 65 Ounce 4 Count All Natural Laundry Booster & Multi-Purpose Household Cleaner for Kitchen and Bathroom Stain & Odor Fighter Helps Deodorize & Freshen**20 Mule Team**$22.38**4.8★35,609 rev](https://www.amazon.com/dp/B01NBJZ2F8) [3**PURE ORIGINAL INGREDIENTS Borax (5 lb) Sodium Borate Multipurpose Cleaning Agent**PURE ORIGINAL INGREDIENTS**$19.48**4.6★10,696 rev](https://www.amazon.com/dp/B01N6LF59Y) [4**Earthborn Elements Borax Powder (1 Gallon) Multipurpose Cleaner & Detergent Booster Resealable Bucket (144 Ounce)**Earthborn Elements**$29.28**4.7★3,576 rev](https://www.amazon.com/dp/B07BRZDDTZ) [5**Borax 20 Mule Team Detergent Booster 65 Oz.**20 Mule Team**$5.88**4.8★35,609 rev](https://www.amazon.com/dp/B000VCFAXO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Banner Chemical Raw Borax (2.25 lbs) - 100% Pure Unscented Multi-Purpose Cleaner & Detergent Booster - Natural Household Cleaner and Stain Remover - Made in the USA**Banner Chemical**$12.70**130 rev8mo ago](https://www.amazon.com/dp/B0FXN6SPKN) [**DIYChemicals - Sodium Tetraborate (Borax) Powder High Purity Industrial & Laboratory Grade Water Softening Fluxing & pH Buffer Applications 2 Lbs**DIYChemicals**$25.01**0 rev8mo ago](https://www.amazon.com/dp/B0FXXDVZ7R) [**Borax I Sodium Borate I Sodium TETRABORATE I 5 MOL Highly Concentrate Pure 99.9% I Cleaning Booster - Stain Remover I Made in USA I Weight : 1LB**UniClean America**$16.97**10 rev1y ago](https://www.amazon.com/dp/B0F49HT2Q8) [**AYURVEDASHREE Suhaga (Crystals) 50gm | Borax | Sodium Borate | Tankan Bhasma**AYURVEDASHREE**$5.32**12 rev1y ago](https://www.amazon.com/dp/B0DW933JX6) [**AYURVEDASHREE Suhaga (Crystals) 100gm | Borax | Sodium Borate | Tankan Bhasma**AYURVEDASHREE**$6.96**4 rev1y ago](https://www.amazon.com/dp/B0DW92FDS9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIYChemicals - Sodium Tetraborate (Borax) Powder High Purity Industrial & Laboratory Grade Water Softening Fluxing & pH Buffer Applications 2 Lbs**DIYChemicals**$25.01**0.0★**▲ 127%**](https://www.amazon.com/dp/B0FXXDVZ7R) [**Banner Chemical Raw Borax (2.25 lbs) - 100% Pure Unscented Multi-Purpose Cleaner & Detergent Booster - Natural Household Cleaner and Stain Remover - Made in the USA**Banner Chemical**$12.70**4.7★**▲ 96%**](https://www.amazon.com/dp/B0FXN6SPKN) [**Borax 20 Mule Team Detergent Booster 65 Oz.**20 Mule Team**$5.88**4.8★**▲ 77%**](https://www.amazon.com/dp/B000VCFAXO) [**AYURVEDASHREE Suhaga (Crystals) 100gm | Borax | Sodium Borate | Tankan Bhasma**AYURVEDASHREE**$6.96**4.3★**▲ 65%**](https://www.amazon.com/dp/B0DW92FDS9) [**AYURVEDASHREE Suhaga (Crystals) 50gm | Borax | Sodium Borate | Tankan Bhasma**AYURVEDASHREE**$5.32**4.4★**▲ 44%**](https://www.amazon.com/dp/B0DW933JX6)
**~~View all trending →~~**
## **What buyers say about sodium tetraborate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent Product”*
**Ease Of Cleaning**15%
*“Great for cleaning”*
**Value For Money**13%
*“Good value for the money”*
**Smell**8%
*“Great for eliminating odour”*
**Washability**6%
*“THIS PRODUCT WASHES CLOTHES SO GOOD”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**4%
*“works effectively in DIY cleaning mixes”*
**Ease Of Use**4%
*“Easy to use”*
**Cleansing**3%
*“works effectively in DIY cleaning mixes”*
**Brightness/Shine/Glow**2%
*“Makes everything sparkle”*
### **What buyers complain about **
**Leak-Proof**9%
*“Leaking box”*
**Ease Of Use**7%
*“No way to open the bucket”*
**Smell**6%
*“Before I was having trouble with my towels just not being fresh smelling”*
**Solubility**5%
*“would not dissolve”*
**Size-Overall**4%
*“Small box”*
**Functionality-Overall**4%
*“Did not work”*
**Ease Of Cleaning**4%
*“not practical to add to every load of laundry”*
**Stain Resistance**3%
*“It didn't remove the southern red dirt stains from the washcloth”*
**Pest/Insect Control**3%
*“When mixed with sugar and placed on bottle caps in a trail the ants will ingest the BORAX and take it back to the queen and kill her and the entire nest dies”*
**Value For Money**2%
*“to no avail as I did find this product cheaper elsewhere”*
### **Top return reasons **
**Leak-Proof**35%
**Value For Money**14%
**Advertised Vs Actual Product**12%
**Size-Overall**11%
**Functionality-Overall**8%
**Solubility**2%
**Ingredients-Overall**2%
**Smell**1%
**Ease Of Use**1%
**Contamination**1%
## **Common questions**
- **Is sodium tetraborate profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +99.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the sodium tetraborate niche?**
- 13 brands and 202 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in sodium tetraborate?**
- Top complaints mined from reviews: Leak-Proof, Ease Of Use, Smell. The return rate is 0.3%.
- **What does it cost to enter the sodium tetraborate niche?**
- Listings span $5.32–$31.85; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 6,042 reviews — the moat a new listing must climb.
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