---
title: "Reviews — soccer blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soccer-blanket/reviews"
last_updated: "2026-08-06T14:31:28.571Z"
locale: en
meta:
  description: "Niche score 55/100 · $171K/yr market · 253K searches/yr · $19.84 avg price. Soft demand (-4.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $171K/yr market · 253K searches/yr · $19.84 avg price. Soft demand (-4.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — soccer blanket - Flapen"
---

# **soccer blanket**

**Worth a look**

Shows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-4.6% this quarter) keeps it on the watch list.

Market size 35Growth 23Conversion 43Competition 77Returns 66Price range 82Avg price 87Brand share 87Review moat 77Quality gap 30

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.84**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.12–$34.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Great****459.19**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$171K**

$171K/yr · 253K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews