---
title: "Soccer Blanket — $171K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soccer-blanket"
last_updated: "2026-08-10T01:53:36.513Z"
locale: en
meta:
description: "Niche score 55/100 · $171K/yr market · 253K searches/yr · $19.84 avg price. Soft demand (-4.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $171K/yr market · 253K searches/yr · $19.84 avg price. Soft demand (-4.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soccer Blanket — $171K/yr Amazon US Niche (2026) - Flapen"
---
# **soccer blanket**
**Worth a look**
Shows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-4.6% this quarter) keeps it on the watch list.
Market size 35Growth 23Conversion 43Competition 77Returns 66Price range 82Avg price 87Brand share 87Review moat 77Quality gap 30
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.12–$34.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Great****459.19**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$171K**
$171K/yr · 253K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, soccer blanket is a $171K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soccer blanket market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$159K–$198K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,556**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **91%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**48%**
Top 20: 88%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**48%**
- Wajade20% - Blanket Buddies9% - Hillsuren7% - Niopos6% - Horaldaily5% - XING7DAY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -4.6% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/soccer-blanket/trend)
## **Top soccer blanket search terms**
- **soccer blanket**123K/yr-2.2%2.3% conv. - **soccer blankets for boys**44K/yr-10.6%3.1% conv. - **soccer blanket for girls**27K/yr-16.1%3.2% conv. - **soccer throw blanket**13K/yr+33.9%2.0% conv. - **soccer blankets**10K/yr+3.8%1.0% conv. - **soccer ball blanket**6K/yr+3.1%3.1% conv. - **soccer blanket for boys**5K/yr+17.5%1.8% conv. - **personalized soccer blanket**10K/yr-29.9%0.3% conv. - **soccer blankets for girls**3K/yr+7.2%0.5% conv. - **soccer fleece blanket**5K/yr+9.5%2.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/soccer-blanket/search-terms)
## **Top soccer blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$21K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wajade Soccer Gifts Toys for Boys Girls - Glow in The Dark Soccer Blanket Birthday Christmas Decor for Kids Age 3 4 5 6 7 8 9 10 11 12 Years Old Teens Child Toddler Throw Light Grey 50x60**Wajade**$17.34**4.7★506 rev](https://www.amazon.com/dp/B0D9VHQNPH) [2**Soccer Throw Blanket: Glow in The Dark Cozy Soft Fleece Blanket for Boys and Girls with Soccer Ball Goal Cleats and Medal - the Perfect Team Gift Get Ready for World Cup 50 x 60 (Green)**Blanket Buddies**$15.30**4.7★378 rev](https://www.amazon.com/dp/B0F9PQ7BQD) [3**Wajade Soccer Gifts for Boys Girls - Glow in The Dark Soccer Blanket Birthday for Kids Age 3 4 5 6 7 8 9 10 11 12 Years Old Teens Child Toddler Throw Light Grey 40x50**Wajade**$13.83**4.7★506 rev](https://www.amazon.com/dp/B0GFYBH12F) [4**Niopos Soccer Blanket Soccer Gifts for Boys Girls 8-12 Coach Team Gifts Birthday Bedroom Stuff (Black White 40x50 inch)**Niopos**$16.28**4.6★213 rev](https://www.amazon.com/dp/B0CR89NYHT) [5**Soccer Blanket Gifts for Boys Girls Lightweight Reversible Soft Fleece Throw Blankets for Kids Teens Soccer Lovers Decor for Bedroom Lving Room Play Room 51x63 Inch**XING7DAY**$34.79**4.6★22 rev](https://www.amazon.com/dp/B0F27Q485M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Dark Blue - US Soccer 46x60 - Throw Blanket**Jay Franco**$21.69**199 rev3mo ago](https://www.amazon.com/dp/B0GVGF3CGK) [**60 Round Sport Throw Blanket Gift for Teens Boys Girls Adults Reversible Knitted Microfiber Fabric Plush Blanket for Baseball Soccer Softball Lovers Team Players Coach Senior Night(Soccer)**HunnmingRe**$25.23**2 rev4mo ago](https://www.amazon.com/dp/B0GQ474PWW) [**Hillsuren 2 Pcs Soccer Blanket 50 x 60 Soccer Flannel Throw Blanket for Teen Team Coach Gifts Ball Themed Accessories Decoration for Sport Lovers Birthday Christmas Adult Gift Favors**Hillsuren**$26.46**4 rev5mo ago](https://www.amazon.com/dp/B0GKG779KN) [**HunnmingRe Soccer Blanket 50x60 Coquette Pink Bow White Soft Throw Blanket Soccer Gifts for Girls Women Team Players Coach Unique Gifts for Sports Lovers**HunnmingRe**$17.10**30 rev5mo ago](https://www.amazon.com/dp/B0GJSPRVH5) [**60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Soccer)**JVAVL**$18.23**60 rev6mo ago](https://www.amazon.com/dp/B0GGQRCCVM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Dark Blue - US Soccer 46x60 - Throw Blanket**Jay Franco**$21.69**4.5★**▲ 465%**](https://www.amazon.com/dp/B0GVGF3CGK) [**60 Round Sport Throw Blanket Gift for Teens Boys Girls Adults Reversible Knitted Microfiber Fabric Plush Blanket for Baseball Soccer Softball Lovers Team Players Coach Senior Night(Soccer)**HunnmingRe**$25.23**5.0★**▲ 437%**](https://www.amazon.com/dp/B0GQ474PWW) [**Volissoz Soccer Blanket Gifts for Boys Girls Kids Adults Warm Cozy Flannel Soccer Throw Blanket for Couch Bed 60x50**Volissoz**$19.26**4.3★**▲ 413%**](https://www.amazon.com/dp/B0DD7ST434) [**60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Soccer)**JVAVL**$18.23**4.4★**▲ 383%**](https://www.amazon.com/dp/B0GGQRCCVM) [**Hillsuren 2 Pcs Soccer Blanket 50 x 60 Soccer Flannel Throw Blanket for Teen Team Coach Gifts Ball Themed Accessories Decoration for Sport Lovers Birthday Christmas Adult Gift Favors**Hillsuren**$26.46**4.7★**▲ 353%**](https://www.amazon.com/dp/B0GKG779KN)
**~~View all trending →~~**
## **What buyers say about soccer blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**37%
*“The material is surprisingly soft”*
**Brightness/Shine/Glow**8%
*“glows very nicely”*
**Quality-Overall**8%
*“Good quality”*
**Weight Light**5%
*“Not real heavy”*
**Size-Overall**5%
*“Right size”*
**Color**5%
*“the colors are bright”*
**Comfort-Overall**4%
*“comfortable”*
**Value For Money**4%
*“Great deal”*
**Warmth**4%
*“It's great for a chilly day”*
**Advertised Vs Actual Product**3%
*“just as described”*
### **What buyers complain about **
**Brightness/Shine/Glow**21%
*“doesn't glow”*
**Hard Feel**10%
*“Not as soft as expected”*
**Quality-Overall**9%
*“Its cheaply made”*
**Thickness**7%
*“a little thin”*
**Size-Overall**5%
*“The size is much larger than I expected as well”*
**Print Quality**3%
*“I didnt realize the print isnt the same on both sides which was a bummer”*
**Smell**3%
*“It had a strong chemical/plastic odor when I first opened it”*
### **Top return reasons **
**Size-Overall**47%
**Thin**19%
**Material Quality**8%
**Quality-Overall**6%
**Brightness/Shine/Glow**4%
**Value For Money**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Thickness**1%
**Functionality-Overall**1%
## **Common questions**
- **Is soccer blanket profitable to sell on Amazon United States?**
- The niche generates $171K/yr across 43 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the soccer blanket niche?**
- 33 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in soccer blanket?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Hard Feel, Quality-Overall. The return rate is 2.4%.
- **When does demand for soccer blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the soccer blanket niche?**
- Listings span $11.12–$34.80; the average listing price is $19.84 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.
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