---
title: "soap dispenser — $10.6M/yr Amazon United States Niche, Score 66/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soap-dispenser"
last_updated: "2026-07-20T16:55:50.985Z"
locale: en
meta:
description: "soap dispenser shows a $10.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "soap dispenser shows a $10.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "soap dispenser — $10.6M/yr Amazon United States Niche, Score 66/100 - Flapen"
---
# **soap dispenser**
**Worth a look**
Shows a $10.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 22Conversion 43Competition 88Returns 64Price range 83Avg price 79Brand share 94Review moat 24Quality gap 48
**Market size**
**Incredible****$10.6M**
$10.6M/yr · 18.7M searches
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$6.02–$66.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.49**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,998.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, soap dispenser is a $10.6M/yr Amazon United States market (18.7M searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **600K–800K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$9.9M–$13.2M**
- units × avg price
- **Launch success**
- **92%**
- 11 of 12 new (360d)
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **146 days**
## **Competition**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**54 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**41%**
Top 20: 74%
**Top-5 click share**
**27%**
Top 20: 60%
**Open market**
**56%**
- JASAI19% - YAUKPH8% - X Lent5% - gmisun4% - AIKE4% - OXO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
500K300KPrime Day '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/soap-dispenser/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$319K6%$638K9%$958K12%$1.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 78 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Small Soap Dispenser for Bathroom and Kitchen Modern Farmhouse Striped Style Plastic Hand Soap Dish Soap Dispenser with Pump Matte Black**YAUKPH**$6.90**4.5★3,005 rev](https://www.amazon.com/dp/B0C994176Z) [2**JASAI 18Oz Green Glass Soap Dispenser with Gold Rust Proof Pump Refillable Kitchen soap Dispenser for Dish Soap Soap Dispenser Bathroom for Hand soap Lotion Body Wash.**JASAI**$9.73**4.8★1,674 rev](https://www.amazon.com/dp/B0DH52T8F8) [3**JASAI 18 Oz Clear Glass Soap Dispenser with Rust Proof Stainless Steel Pump Refillable Liquid Hand soap Dispenser for Bathroom Premium Kitchen Soap Dispenser (Clear).**JASAI**$8.90**4.6★26,852 rev](https://www.amazon.com/dp/B07Q8Y8GWN) [4**Clear Soap Dispenser with Rust Proof Pump Waterproof Labels (2 Pack 16 Oz) Plastic Hand Soap Dish Soap Dispenser for Kitchen Bathroom**X Lent**$8.89**4.4★7,378 rev](https://www.amazon.com/dp/B09J24RW5F) [5**Aunmaon Automatic Soap Dispenser Touchless Hands-Free Multi Adjustable Volume Long Battery Life Compatible with Thick & Thin Dish/Hand Soap for Bathroom and Kitchen Easy for Toddlers Black**Aunmaon**$18.25**4.3★2,489 rev](https://www.amazon.com/dp/B0DN4TDRYV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glass Soap Dispenser Thickened Glass Hand Soap Dispenser for Bathroom Kitchen Dish Washing Liquid Bottles Shampoo and Conditioner Bottles Modern Farmhouse Style (Clear Set of 1 12oz)**Nortsa Miira**$6.02**10 rev2mo ago](https://www.amazon.com/dp/B0GXF28NMR) [**2 Pack Kitchen Soap Dispenser Set - 16oz Amber Glass Dish and Hand Soap Dispenser with Stainless Steel Pump Instant Dry Tray Dish Brush & Holder Refillable Countertop Sink Decor for Kitchen & Bath**glumzrk**$28.50**71 rev4mo ago](https://www.amazon.com/dp/B0G93D788B) [**2 Pack Kitchen Soap Dispenser Set - 16oz Green Glass Dish and Hand Soap Dispenser with Stainless Steel Pump Instant Dry Tray Dish Brush & Holder Refillable Countertop Sink Decor for Kitchen & Bath**glumzrk**$28.81**71 rev4mo ago](https://www.amazon.com/dp/B0G92M3JZL) [**Fantictas Automatic Soap Dispenser Touchless Hand Wall Mount Rechargeable 3 Gear Adjustable Electric Soap Dispenser 350ml with Infrared Motion Sensor for Bathroom Kitchen Office Black Gel**Fantictas**$22.11**212 rev6mo ago](https://www.amazon.com/dp/B0FWK3PYLT) [**Amolliar 8 Oz Vintage Glass Bathroom Soap Dispensers with Pump Refillable Kitchen Dish Soap Dispenser with Non-Slip Mat Antique Rustic Hand Soap Liquid Bottle (Brown-Black Pump)**Amolliar**$9.67**137 rev8mo ago](https://www.amazon.com/dp/B0FY1C7YNM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glass Soap Dispenser Thickened Glass Hand Soap Dispenser for Bathroom Kitchen Dish Washing Liquid Bottles Shampoo and Conditioner Bottles Modern Farmhouse Style (Clear Set of 1 12oz)**Nortsa Miira**$6.02**4.8★**▲ 292%**](https://www.amazon.com/dp/B0GXF28NMR) [**2 Pack Kitchen Soap Dispenser Set - 16oz Amber Glass Dish and Hand Soap Dispenser with Stainless Steel Pump Instant Dry Tray Dish Brush & Holder Refillable Countertop Sink Decor for Kitchen & Bath**glumzrk**$28.50**4.4★**▲ 254%**](https://www.amazon.com/dp/B0G93D788B) [**2 Pack Kitchen Soap Dispenser Set - 16oz Green Glass Dish and Hand Soap Dispenser with Stainless Steel Pump Instant Dry Tray Dish Brush & Holder Refillable Countertop Sink Decor for Kitchen & Bath**glumzrk**$28.81**4.4★**▲ 214%**](https://www.amazon.com/dp/B0G92M3JZL) [**Amolliar 8 Oz Vintage Glass Bathroom Soap Dispensers with Pump Refillable Kitchen Dish Soap Dispenser with Non-Slip Mat Antique Rustic Hand Soap Liquid Bottle (Brown-Black Pump)**Amolliar**$9.67**4.6★**▲ 196%**](https://www.amazon.com/dp/B0FY1C7YNM) [**OHIFAST Automatic Liquid Soap Dispenser Touchless USB Rechargeable Smart Hand Soap Dispenser 9-Level Adjustable Physical Button Operation 13.5oz/400mL Wall Mounted for Bathroom Kitchen Dish Soap**OHIFAST**$18.04**4.6★**▲ 190%**](https://www.amazon.com/dp/B0FN7F1CG8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Dispensing Mechanism**17%
*“Soap Dispenser”*
**Quality-Overall**15%
*“Quality is solid”*
**Ease Of Use**6%
*“Easy to fill and use”*
**Design-Overall**6%
*“Sleek design”*
**Value For Money**6%
*“Fair price”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Size-Overall**3%
*“Fit is perfect”*
**Efficiency**3%
*“It works beautifully”*
**Color**2%
*“Color is very pretty”*
### **What buyers complain about **
**Durability**15%
*“Breaks easily”*
**Dispensing Mechanism**14%
*“STOPPED DISPENSING”*
**Leak-Proof**10%
*“It leaks”*
**Functionality-Overall**6%
*“Not functioning”*
**Quality-Overall**6%
*“Cheap Quality”*
**Value For Money**3%
*“It looks expensive without the cost”*
**Size-Overall**2%
*“they dont fit”*
**Charging**2%
*“DOESNT CHARGE”*
**Ease Of Cleaning**2%
*“Hard to clean”*
**Material Quality**2%
*“Cheap plastic material”*
### **Top return reasons **
**Dispensing Mechanism**36%
**Size-Overall**15%
**Color**7%
**Functionality-Overall**6%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Quality-Overall**3%
**Leak-Proof**2%
## **Common questions**
- **Is soap dispenser profitable to sell on Amazon United States?**
- The niche generates $10.6M/yr across 78 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the soap dispenser niche?**
- 54 brands and 98 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in soap dispenser?**
- Top complaints mined from reviews: Durability, Dispensing Mechanism, Leak-Proof. The return rate is 2.5%.
- **When does demand for soap dispenser peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the soap dispenser niche?**
- Listings span $6.02–$66.01; the average listing price is $16.49 (sweet spot $15–$100). The average incumbent carries 4,999 reviews — the moat a new listing must climb.
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