---
title: "soap dish — $4.3M/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soap-dish"
last_updated: "2026-07-20T19:32:39.179Z"
locale: en
meta:
description: "soap dish shows a $4.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "soap dish shows a $4.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "soap dish — $4.3M/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **soap dish**
**Worth a look**
Shows a $4.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 23Conversion 68Competition 77Returns 75Price range 28Avg price 26Brand share 93Review moat 24Quality gap 24
**Market size**
**Incredible****$4.3M**
$4.3M/yr · 7.7M searches
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.04–$19.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.11**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,186.96**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, soap dish is a $4.3M/yr Amazon United States market (7.7M searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **500K–600K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$4.6M–$5.5M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **147 days**
## **Competition**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**42%**
Top 20: 83%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**51%**
- MODENGKONGJIAN11% - Vowupt8% - Quatish8% - Nieifi8% - MicoYang7% - LEVERLOC7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
175K125KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/soap-dish/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$130K6%$259K9%$389K12%$519K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 51 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Self Draining Soap Dishes 3 Pcs Silicone Soap Saver Waterfall Drainer Soap Holder for Bathroom Extend Soap Life Keep Soap Bars Dry Clean & Easy Cleaning (White Gray Teal)**MODENGKONGJIAN**$4.89**4.6★8,793 rev](https://www.amazon.com/dp/B09CGYN74K) [2**Wooden Soap Dish for Shower Set of 2 Shower Soap Holder Self draining Bar Soap Holder for Bathroom Homemade Soaps Saver Natural Soaps Tray Vowupt**Vowupt**$6.08**4.2★2,556 rev](https://www.amazon.com/dp/B09PFNL2PW) [3**MicoYang Silicone Soap Dish with Drain Spout Self-Draining Sink Organizer Tray for Bathroom and Kitchen Sponges Dispensers and Soap Holder Non-Slip and Dishwasher Safe Black (Compact 4.93.2)**MicoYang**$7.04**4.7★9,280 rev](https://www.amazon.com/dp/B0BPS66NC3) [4**Nieifi Bar Soap Holder for Shower Wall with 4 Hooks Stainless Steel Adhesive Soap Dish for Bathroom Silver**Nieifi**$6.97**4.8★15,538 rev](https://www.amazon.com/dp/B082H9SJPW) [5**S&T INC. Bar Soap Holder for Kitchen Bathroom and Soap Dish 4 Pack White 2.9 inches by 4.4 inches**S&T INC.**$7.98**4.7★11,635 rev](https://www.amazon.com/dp/B0784BGSZ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pack Soap Holder PadSoap Holder for Kitchen & BathroomWhite Non-Slip Soap Lifting Pads for Soap Dish**Emlim**$5.03**156 rev7mo ago](https://www.amazon.com/dp/B0G3HHV83P) [**2 Pack Ceramic Soap Dish for Cleaner Shower Decorative Soap Holder for Bar Square Shampoo or Sponge Cute Shower Soap Dish Soap Saver Tray Container for Bathroom Kitchen Sink Easy to Clean**Farielyn-X**$8.81**250 rev11mo ago](https://www.amazon.com/dp/B0FHQQWXBL) [**HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black**HASKO accessories**$15.68**3,551 rev11mo ago](https://www.amazon.com/dp/B0FHF3XVB4) [**Cinola Double Layer Soap Dish for Shower 2 Pack Wall Mounted Bar Soap Holder Suction Cup 2 Layer Self Draining Soap Case Sponge Holder for Shower Bathroom Tub and Kitchen Sink Drill-Free Tray**Cinola**$8.27**658 rev1y ago](https://www.amazon.com/dp/B0F4KC5SFF) [**Self Draining Soap Dish Ceramic Drain Soap Holder Waterfall Design Soap Saver for Shower Bathroom Sink Kitchen and Countertop Keeps Dry Green**Zoeeker**$13.31**342 rev1y ago](https://www.amazon.com/dp/B0F8VN8616)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pack Soap Holder PadSoap Holder for Kitchen & BathroomWhite Non-Slip Soap Lifting Pads for Soap Dish**Emlim**$5.03**4.8★**▲ 159%**](https://www.amazon.com/dp/B0G3HHV83P) [**HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black**HASKO accessories**$15.68**4.5★**▲ 122%**](https://www.amazon.com/dp/B0FHF3XVB4) [**Coipdfty Self Draining Soap Dish Holder Silicone Soap Dish for Bathroom Kitchen SpongesCan Extend Soap LifeKeep Soap Bars Dry and Easy Cleaning (White 1-Pack)**Coipdfty**$13.87**4.6★**▲ 115%**](https://www.amazon.com/dp/B0CZKZV3JV) [**S&T INC. Bar Soap Holder for Kitchen Bathroom and Soap Dish 4 Pack Dark Grey 2.9 inches by 4.4 inches**S&T INC.**$7.98**4.7★**▲ 86%**](https://www.amazon.com/dp/B08MFVB9QR) [**Soap Dishes for Bar Soap 2 Pack Environmentally-Friendly Bathroom Soap Dishes (Removable) 2Pcs/Set Bamboo Soap Dishes Holder Bathroom Sink Soap Dish White**Leadiy**$10.26**4.6★**▲ 83%**](https://www.amazon.com/dp/B092R5C45W)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Amazing quality”*
**Strength**10%
*“Pretty sturdy”*
**Advertised Vs Actual Product**7%
*“As Advertised”*
**Adhesion/Stickiness**6%
*“Adhesive sticks well”*
**Ease Of Cleaning**6%
*“It stays clean”*
**Value For Money**6%
*“Very affordable”*
**Assembly/Installation**6%
*“Ease of installation”*
**Durability**5%
*“Hold up well”*
**Size-Overall**4%
*“Fits great”*
**Design-Overall**4%
*“Good design”*
### **What buyers complain about **
**Adhesion/Stickiness**20%
*“Adhesive Failed”*
**Durability**13%
*“DID NOT LAST”*
**Rusts/Corrodes**6%
*“Rusts quickly”*
**Quality-Overall**6%
*“Cheap quality”*
**Size-Overall**4%
*“too big”*
**Stain Resistance**3%
*“Stains Easily”*
**Suction**3%
*“No suction”*
**Strength**2%
*“Not strong”*
**Water Resistance**2%
*“Not water tight”*
**Value For Money**2%
*“It seems a little pricey to me”*
### **Top return reasons **
**Size-Overall**32%
**Adhesion/Stickiness**20%
**Color**5%
**Advertised Vs Actual Product**5%
**Suction**4%
**Defective Material/Parts**4%
**Value For Money**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Material Quality**2%
## **Common questions**
- **Is soap dish profitable to sell on Amazon United States?**
- The niche generates $4.3M/yr across 51 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the soap dish niche?**
- 43 brands and 81 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in soap dish?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Rusts/Corrodes. The return rate is 2.0%.
- **When does demand for soap dish peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the soap dish niche?**
- Listings span $4.04–$19.33; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 5,187 reviews — the moat a new listing must climb.
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