---
title: "Soap Caddy — $282K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/soap-caddy"
last_updated: "2026-08-10T06:32:30.783Z"
locale: en
meta:
description: "Niche score 55/100 · $282K/yr market · 316K searches/yr. A deep review moat (4,851 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $282K/yr market · 316K searches/yr. A deep review moat (4,851 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Soap Caddy — $282K/yr Amazon US Niche (2026) - Flapen"
---
# **soap caddy**
**Worth a look**
Shows searches that convert (7.6% search→purchase), but a deep review moat (4,851 avg reviews) keeps it on the watch list.
Market size 50Growth 36Conversion 77Competition 73Returns 55Price range 32Avg price 48Brand share 68Review moat 25Quality gap 60
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$282K**
$282K/yr · 316K searches
**Avg price**
**Okay****$11.72**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.80–$19.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,850.92**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, soap caddy is a $282K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap caddy market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$234K–$293K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**31%**
- HASKO accessories27% - LEVERLOC18% - Nieifi7% - iDesign7% - OXO5% - SlipX Solutions5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +8.8% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/soap-caddy/trend)
## **Top soap caddy search terms**
- **suction cup soap dish for shower**60K/yr-1.0%7.3% conv. - **suction soap dish for shower**49K/yr+1.9%7.0% conv. - **suction cup soap dish**36K/yr+9.7%4.8% conv. - **suction cup soap holder for shower**16K/yr+129.1%6.3% conv. - **suction cup soap holder**24K/yr+15.5%5.3% conv. - **wall mounted soap dish**20K/yr-0.5%1.0% conv. - **shower soap holder suction cup**17K/yr-8.9%5.3% conv. - **wall mount soap dish**13K/yr-16.5%1.5% conv. - **wall mounted soap holder**11K/yr+8.0%1.1% conv. - **adhesive soap holder shower**6K/yr+17.0%3.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/soap-caddy/search-terms)
## **Top soap caddy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$23K12%$34K16%$45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HASKO accessories Suction Soap Dish with Hooks - Super Powerful Vacuum Suction Cup Shower Soap Holder - Rustproof Stainless Steel SS304 Soap Basket - Sponge Holder for Bathroom & Kitchen (Black)**HASKO accessories**$10.87**4.6★2,385 rev](https://www.amazon.com/dp/B084X6QMKT) [2**LEVERLOC Soap Holder Soap Dish for Shower Suction Cup Bar Soap Holder**LEVERLOC**$9.62**4.4★7,775 rev](https://www.amazon.com/dp/B07WDV5ZKD) [3**iDesign BPA-Free Plastic Suction Bar Soap Dish - 5.25 x 4 x 2 Clear 19600**iDesign**$7.81**3.9★5,568 rev](https://www.amazon.com/dp/B000PR9FFE) [4**HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black**HASKO accessories**$15.70**4.5★3,571 rev](https://www.amazon.com/dp/B0FHF3XVB4) [5**Nieifi Bar Soap Holder for Shower Wall Adhesive Soap Dish for Bathroom**Nieifi**$6.97**4.7★15,703 rev](https://www.amazon.com/dp/B082H9SJPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SWAMTIK Soap Holder Soap Dish Suction Cup with Hooks Stainless Steel Black**SWAMTIK**$14.47**1,143 rev3mo ago](https://www.amazon.com/dp/B0GS1NDJJW) [**HASKO Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder for Bathroom with Hooks and Soap Saver Includes Optional No Drill Adhesive Mount Silver**HASKO accessories**$9.87**2,385 rev7mo ago](https://www.amazon.com/dp/B0G3Q5Y2QR) [**MJXKBB Soap Dish for Shower Clear Soap Holder Pull-Out Water Tray No Drilling Required Strong Fixation for Rv Bathroom and Kitchen Easy1 Pack**MJXKBB**$7.88**232 rev8mo ago](https://www.amazon.com/dp/B0F4X27T75) [**HASKO 2-Pack Suction Cup Soap Holder Bar Soap Dish for Shower with Hooks for Bathroom Optional Mounting with Adhesive Tape or Glue Includes 2 Soap Savers Stainless Steel SS304 - Silver**HASKO accessories**$16.78**2,588 rev10mo ago](https://www.amazon.com/dp/B0FNLSFN17) [**HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black**HASKO accessories**$16.89**2,588 rev11mo ago](https://www.amazon.com/dp/B0FHG11XS6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HASKO Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder for Bathroom with Hooks and Soap Saver Includes Optional No Drill Adhesive Mount Silver**HASKO accessories**$9.87**4.6★**▲ 259%**](https://www.amazon.com/dp/B0G3Q5Y2QR) [**SWAMTIK Soap Holder Soap Dish Suction Cup with Hooks Stainless Steel Black**SWAMTIK**$14.47**4.4★**▲ 185%**](https://www.amazon.com/dp/B0GS1NDJJW) [**HASKO 2 Pack Suction Cup Soap Dish for Shower Wall Rustproof Stainless Steel Shower Soap Holder with Hooks Includes Optional No Drill Adhesive Mount for Bathroom 2 Soap Savers Black**HASKO accessories**$16.89**4.5★**▲ 75%**](https://www.amazon.com/dp/B0FHG11XS6) [**TAILI Soap Holder Soap Dish for Shower Suction Cup Bar Soap Holder White**TAILI**$9.68**4.5★**▲ 64%**](https://www.amazon.com/dp/B07FW14J2G) [**HASKO 2-Pack Suction Cup Soap Holder Bar Soap Dish for Shower with Hooks for Bathroom Optional Mounting with Adhesive Tape or Glue Includes 2 Soap Savers Stainless Steel SS304 - Silver**HASKO accessories**$16.78**4.5★**▲ 59%**](https://www.amazon.com/dp/B0FNLSFN17)
**~~View all trending →~~**
## **What buyers say about soap caddy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**13%
*“They hold alot of weight”*
**Adhesion/Stickiness**10%
*“Super sticky adhesive”*
**Quality-Overall**10%
*“Excellent Product”*
**Assembly/Installation**10%
*“Easy to set up”*
**Durability**6%
*“Durable and easy to put up”*
**Suction**6%
*“very strong suction”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Value For Money**4%
*“Great Value”*
**Ease Of Cleaning**4%
*“easy to remove and clean”*
**Efficiency**3%
*“Works well - simple and versatile”*
### **What buyers complain about **
**Adhesion/Stickiness**23%
*“Adhesive Failed”*
**Durability**17%
*“broke within a week”*
**Rusts/Corrodes**9%
*“Rusts quickly”*
**Suction**9%
*“Suction does NOT work”*
**Quality-Overall**6%
*“Poor Quality and Failed Immediately”*
**Strength**2%
*“Not strong”*
**Value For Money**2%
*“looks cheaper than advertised”*
**Functionality-Overall**2%
*“Not works great”*
**Ease Of Use**2%
*“Very difficult to remove not as easy as described in description”*
**Size-Overall**1%
*“unfortunately I could not get any to fit”*
### **Top return reasons **
**Adhesion/Stickiness**30%
**Size-Overall**20%
**Suction**12%
**Defective Material/Parts**5%
**Color**4%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Value For Money**3%
**Quality-Overall**2%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is soap caddy profitable to sell on Amazon United States?**
- The niche generates $282K/yr across 37 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the soap caddy niche?**
- 24 brands and 55 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in soap caddy?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Rusts/Corrodes. The return rate is 2.8%.
- **When does demand for soap caddy peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the soap caddy niche?**
- Listings span $5.80–$19.26; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 4,851 reviews — the moat a new listing must climb.
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