---
title: "Snoopy Easter — $196K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/snoopy-easter"
last_updated: "2026-08-10T00:41:43.432Z"
locale: en
meta:
description: "Niche score 52/100 · $196K/yr market · 182K searches/yr · $35.41 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 52/100 · $196K/yr market · 182K searches/yr · $35.41 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Snoopy Easter — $196K/yr Amazon US Niche (2026) - Flapen"
---
# **snoopy easter**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 39Growth 18Conversion 38Competition 95Returns 74Price range 63Avg price 95Brand share 41Review moat 90Quality gap 16
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$35.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****207.82**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.35–$141.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$196K**
$196K/yr · 182K searches
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, snoopy easter is a $196K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **snoopy easter market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$106K–$142K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#5,869**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**185**
**Top-5 brand share**
**80%**
Top 20: 98%
**Top-5 click share**
**19%**
Top 20: 50%
**Open market**
**18%**
- Enesco61% - Peanuts7% - BRIEF INSANITY6% - World's Smallest3% - Super73% - Concept One2% - Open — no brand owns it (20 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/snoopy-easter/trend)
## **Top snoopy easter search terms**
- **jim shore snoopy**59K/yr-6.7%1.9% conv. - **jim shore peanuts**33K/yr-11.9%1.3% conv. - **snoopy jim shore**17K/yr-11.2%2.1% conv. - **snoopy figures**10K/yr-38.2%1.0% conv. - **snoopy statue**8K/yr-11.6%1.0% conv. - **enesco snoopy**8K/yr-8.8%2.1% conv. - **peanuts figures**10K/yr-18.0%1.2% conv. - **mini snoopy figurines**6K/yr-4.6%0.2% conv. - **snoopy bobblehead**7K/yr-2.1%0.7% conv. - **peanuts jim shore**6K/yr-10.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/snoopy-easter/search-terms)
## **Top snoopy easter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$12K8%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Peanuts Just Play Collectors Figure Set**Peanuts**$24.96**4.8★239 rev](https://www.amazon.com/dp/B013FMHJTE) [2**Enesco Peanuts Collection by Jim Shore Snoopy and Woodstock My Best Friend Personality Pose Figurine- Stone Resin Hand Crafted Painted Collectible Peanuts Snoopy Figurines Home Decor Statue 5 Inch**Enesco**$34.35**4.6★582 rev](https://www.amazon.com/dp/B000C8DE9O) [3**Enesco Peanuts by Jim Shore Snoopy Hugging Woodstock Miniature Figurine 2.5 Inch Multicolor**Enesco**$28.11**4.8★406 rev](https://www.amazon.com/dp/B08LZS1FR7) [4**Enesco Peanuts by Jim Shore Snoopy Holding Spring Flowers Miniature Figurine 3 Inch Multicolor White**Enesco**$26.46**4.8★346 rev](https://www.amazon.com/dp/B08LZRJ5ZW) [5**Enesco Peanuts by Jim Shore Snoopy and Woodstock with a Sunflower Figurine 5.71 Inch Multicolor**Enesco**$65.71**5.0★5 rev](https://www.amazon.com/dp/B0DR8F5PGR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HAPPY HAUL Peanuts Mindful Mondays Collectible Figures Surprise Collectible Toy Figure in Blind Box with Snoopy and Woodstock 2.75 Inches Tall Short-Run Drop Ages 8 and up**HAPPY HAUL**$10.13**40 rev4mo ago](https://www.amazon.com/dp/B0FHX1ZB12) [**Enesco Peanuts by Jim Shore Snoopy Laying on Fall Wreath Figurine 6 Inch Multicolor**Enesco**$74.92**2 rev6mo ago](https://www.amazon.com/dp/B0G4XGNGW9) [**YuMe Peanuts Snoopy Hero Box Blind Box Home Sweet Home Series Mystery Collectible Figure 1 Blind Box**YuMe**$17.55**41 rev10mo ago](https://www.amazon.com/dp/B0FRPL4Q97) [**Enesco Peanuts by Jim Shore Snoopy Holding Daffodil Flowers Figurine 5.12 Inch Multicolor**Enesco**$42.48**7 rev11mo ago](https://www.amazon.com/dp/B0FPC2SPDN) [**Worlds Smallest Dancing Snoopy Wind-up Toy Miniature Snoopy Gifts for Collectors and Fans Ages 6+ (Official Peanuts Product)**World's Smallest**$8.52**180 rev1y ago](https://www.amazon.com/dp/B0FBKFZQHM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Enesco Peanuts by Jim Shore Snoopy Laying on Fall Wreath Figurine 6 Inch Multicolor**Enesco**$74.92**5.0★**▲ 463%**](https://www.amazon.com/dp/B0G4XGNGW9) [**BRIEF INSANITY Peanuts Character Pajama Pants for Men & Women Ultra Soft Snoopy Pajamas with Side Pockets & Elastic Waist Beagle Scout Camping Print Lounge Pants Snoopy Camping Badge Large**BRIEF INSANITY**$29.81**4.6★**▲ 293%**](https://www.amazon.com/dp/B0D4SHZ6VR) [**Peanut Snoopy Hat for Women and Men | Black | Adjustable One Size fits All Peanut Hats | Embroidered Cotton Snoopy Logo**Concept One**$23.63**4.8★**▲ 183%**](https://www.amazon.com/dp/B0855DZTS4) [**Enesco Peanuts by Jim Shore Snoopy Holding Daffodil Flowers Figurine 5.12 Inch Multicolor**Enesco**$42.48**5.0★**▲ 146%**](https://www.amazon.com/dp/B0FPC2SPDN) [**Enesco Peanuts by Jim Shore Snoopy and Woodstock with a Sunflower Figurine 5.71 Inch Multicolor**Enesco**$65.71**5.0★**▲ 134%**](https://www.amazon.com/dp/B0DR8F5PGR)
**~~View all trending →~~**
## **What buyers say about snoopy easter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“High quality parts”*
**Gifting Purpose**10%
*“Birthday present”*
**Collectibles**8%
*“Adorable and Fun to Collect”*
**Size-Overall**8%
*“Big size”*
**Value For Money**6%
*“Excellent price”*
**Design-Overall**6%
*“Awesome Design”*
**Fun/Entertainment Experience**6%
*“Lots of fun”*
**Brightness/Shine/Glow**5%
*“Emits a nice soft glow”*
**Advertised Vs Actual Product**5%
*“Just what I was looking for”*
**Soft Feel**5%
*“Very cute and soft Great for small dogs”*
### **What buyers complain about **
**Size-Overall**20%
*“it's a little big”*
**Quality-Overall**9%
*“VERY POOR QUALITY”*
**Value For Money**7%
*“Overpriced”*
**Durability**5%
*“breakable, plastic”*
**Paint Quality**3%
*“rough paint job”*
**Material Quality**3%
*“Material is cheap”*
**Functionality-Overall**2%
*“Didnt work”*
**Product Condition**2%
*“This was clearly a returned one that was sent out”*
**Thickness**2%
*“I am disappointed by the fact that it is a thick, bendable plastic”*
**Adhesion/Stickiness**2%
*“-A lot of tiny pieces that require glue”*
### **Top return reasons **
**Size-Overall**50%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Quality-Overall**3%
**Material Quality**3%
**Product Condition**3%
**Paint Quality**3%
**Color**2%
**Gifting Purpose**2%
## **Common questions**
- **Is snoopy easter profitable to sell on Amazon United States?**
- The niche generates $196K/yr across 119 tracked products. 11 of 30 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the snoopy easter niche?**
- 26 brands and 185 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in snoopy easter?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.0%.
- **When does demand for snoopy easter peak?**
- Demand peaks in Mar–Apr–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the snoopy easter niche?**
- Listings span $7.35–$141.39; the average listing price is $35.41 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.
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