---
title: "Smores Caddy — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/smores-caddy"
last_updated: "2026-08-06T04:14:24.373Z"
locale: en
meta:
description: "Niche score 63/100 · $73K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 63/100 · $73K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Smores Caddy — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **smores caddy**
**Worth a look**
Shows demand growing +168.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 97Conversion 21Competition 57Returns 96Price range 73Avg price 95Brand share 78Review moat 66Quality gap 62
**Growth**
**Incredible****+168.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.81**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$3.22–$46.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****854.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$73K**
$73K/yr · 164K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, smores caddy is a $73K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jun–Sep–Oct. Verdict: Worth a look — 63/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smores caddy market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$129K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#573**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**57%**
Top 20: 96%
**Top-5 click share**
**51%**
Top 20: 88%
**Open market**
**35%**
- Nostalgia16% - Mr. Bar-B-Q15% - McEtt11% - MINCORD8% - THE S'MORES COMPANY8% - MSHUNKEJI8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +168.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Sep, Oct · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/smores-caddy/trend)
## **Top smores caddy search terms**
- **smores caddy**47K/yr+277.7%1.7% conv. - **smores bar**29K/yr+55.7%1.0% conv. - **smores tray**19K/yr+144.2%1.6% conv. - **smores caddy organizer**5K/yr+320.9%1.5% conv. - **smore caddy**6K/yr+179.9%2.0% conv. - **smore box**6K/yr+154.8%1.4% conv. - **smores bar station for party**4K/yr+116.0%0.6% conv. - **smores container**6K/yr+224.2%0.9% conv. - **smores station box**8K/yr+100.6%1.6% conv. - **smores box caddy**5K/yr+245.0%2.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/smores-caddy/search-terms)
## **Top smores caddy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nostalgia Jet-Puffed Lighted Smores Caddy Essential Marshmallow Roasting and Smores Making Supplies for Camping Vacation and Backyard Bonfires Carry Handle Retractable Trays and Carry Handle**Nostalgia**$23.98**4.6★66 rev](https://www.amazon.com/dp/B0DP5HK483) [2**Mr. Bar-B-Q Hersheys Smores Caddy Tray Organizer - Smores Station Box to Store All Essentials On The Go for Picnics Camping w/Removable Tray & Carrying Handle - No Food Items Included - 00262HSY**Mr. Bar-B-Q**$29.30**4.4★803 rev](https://www.amazon.com/dp/B0BD5VWCH2) [3**THE SMORES COMPANY - Smores Caddy with Tray Organizer**THE S'MORES COMPANY**$46.60**4.6★39 rev](https://www.amazon.com/dp/B0FHSQW8B9) [4**MINCORD Smores Station Smores Bar Holder with Handles**MINCORD**$22.37**4.2★174 rev](https://www.amazon.com/dp/B0D12YQ3SZ) [5**4 in 1 Smores Station with Handles 6 Pcs 32 Marshmallow Roasting Sticks Wooden Smores Caddy Organizer Smores Tray with Lid Smore Skewers Extendable Smores Box Storage for Fire Pits Camping BBQ**MSHUNKEJI**$36.25**4.8★20 rev](https://www.amazon.com/dp/B0FNQMSRJZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sieral Smores Station with Tray Handle-farmhouse Smores Kit Acacia Wood Smores Caddy Accessories Organizer Smore Kit Lake House Decoration Graham Cracker Tray for Fire Pit Outdoor 200 Parchment Paper**Sieral**$33.84**5 rev5mo ago](https://www.amazon.com/dp/B0GLG2SB9R) [**4 in 1 Smores Station with Handles Wooden Smores Caddy Organizer 6 Pcs 32 Extendable Smore Skewers Marshmallow Roasting Sticks Smores Box Storage Smores Tray with Lid for Fire Pits Camping BBQ**Suriytim**$30.80**1 rev8mo ago](https://www.amazon.com/dp/B0G4K781YV) [**Portable Smores Kit 4 In 1 Smores Caddy Organizer with Handle 6 Pcs 32 Inch Marshmallow Roasting Sticks Dark Brown Smores Basket Tray with Handles Wooden Smores Maker Box with Lid for Camping Outdoor**MSHUNKEJI**$37.69**20 rev8mo ago](https://www.amazon.com/dp/B0G49D4HDR) [**lynorra 4-in-1 Smores Station with Wooden Stand Forks & Bamboo Sticks | Smores Station Caddy Organizer & Farmhouse Smores Bar Holder for Indoor Outdoor Use Camping BBQ Parties & Housewarming Gift**lynorra**$28.71**3 rev10mo ago](https://www.amazon.com/dp/B0FS213TYL) [**4 in 1 Smores Station with Handles 6 Pcs 32 Marshmallow Roasting Sticks Wooden Smores Caddy Organizer Smores Tray with Lid Smore Skewers Extendable Smores Box Storage for Fire Pits Camping BBQ**MSHUNKEJI**$36.25**20 rev11mo ago](https://www.amazon.com/dp/B0FNQMSRJZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sieral Smores Station with Tray Handle-farmhouse Smores Kit Acacia Wood Smores Caddy Accessories Organizer Smore Kit Lake House Decoration Graham Cracker Tray for Fire Pit Outdoor 200 Parchment Paper**Sieral**$33.84**4.5★**▲ 110%**](https://www.amazon.com/dp/B0GLG2SB9R) [**4 in 1 Smores Station with Handles Wooden Smores Caddy Organizer 6 Pcs 32 Extendable Smore Skewers Marshmallow Roasting Sticks Smores Box Storage Smores Tray with Lid for Fire Pits Camping BBQ**Suriytim**$30.80**5.0★**▲ 108%**](https://www.amazon.com/dp/B0G4K781YV) [**Portable Smores Kit 4 In 1 Smores Caddy Organizer with Handle 6 Pcs 32 Inch Marshmallow Roasting Sticks Dark Brown Smores Basket Tray with Handles Wooden Smores Maker Box with Lid for Camping Outdoor**MSHUNKEJI**$37.69**4.8★**▲ 84%**](https://www.amazon.com/dp/B0G49D4HDR) [**THE SMORES COMPANY - Smores Caddy with Tray Organizer**THE S'MORES COMPANY**$46.60**4.6★**▲ 74%**](https://www.amazon.com/dp/B0FHSQW8B9) [**Nostalgia Jet-Puffed Lighted Smores Caddy Essential Marshmallow Roasting and Smores Making Supplies for Camping Vacation and Backyard Bonfires Carry Handle Retractable Trays and Carry Handle**Nostalgia**$23.98**4.6★**▲ 52%**](https://www.amazon.com/dp/B0DP5HK483)
**~~View all trending →~~**
## **What buyers say about smores caddy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Decent quality”*
**Advertised Vs Actual Product**13%
*“Works as advertised”*
**Storage Capacity**8%
*“the storage bag is quite helpful”*
**Ease Of Use**7%
*“Easy to Use”*
**Size-Overall**6%
*“It is nicely sizeable”*
**Ease Of Cleaning**5%
*“Easy to Clean”*
**Taste-Overall**5%
*“Delicious snack”*
**Value For Money**5%
*“Great value”*
**Color**4%
*“Love that these come in different colors”*
**Strength**3%
*“It is sturdy”*
### **What buyers complain about **
**Quality-Overall**20%
*“Very skeptical of the quality”*
**Strength**16%
*“not real sturdy”*
**Size-Overall**13%
*“The candy bars do not fit”*
**Durability**12%
*“broke after the very first use”*
**Value For Money**6%
*“Not worth the price at all”*
**Adhesion/Stickiness**4%
*“Stick broke on first use”*
**Advertised Vs Actual Product**3%
*“The title is very misleading”*
**Smell**2%
*“Smells HORRIBLE”*
**Material Quality**2%
*“Made of cheap bendy materials”*
**Taste-Overall**1%
*“Nasty”*
### **Top return reasons **
**Size-Overall**43%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**Quality-Overall**7%
**Strength**5%
**Adhesion/Stickiness**3%
**Material Quality**2%
**Defective Material/Parts**2%
**Color**2%
**Wood Quality**2%
## **Common questions**
- **Is smores caddy profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 32 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +168.0%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the smores caddy niche?**
- 24 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in smores caddy?**
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.7%.
- **When does demand for smores caddy peak?**
- Demand peaks in Jun–Sep–Oct; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the smores caddy niche?**
- Listings span $3.22–$46.60; the average listing price is $25.81 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.
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