---
title: "Search terms — smoking gun - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/smoking-gun/search-terms"
last_updated: "2026-08-09T22:24:22.740Z"
locale: en
meta:
  description: "Niche score 55/100 · $287K/yr market · 146K searches/yr · $71.90 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 55/100 · $287K/yr market · 146K searches/yr · $71.90 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — smoking gun - Flapen"
---

# **smoking gun**

**Worth a look**

Shows low returns (0.5%), but soft demand (-7.4% this quarter) keeps it on the watch list.

Market size 51Growth 21Conversion 34Competition 51Returns 98Price range 43Avg price 85Brand share 70Review moat 66Quality gap 67

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$71.90**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****857.27**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$287K**

$287K/yr · 146K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$19.65–$208.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-7.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms