---
title: "Smithey Cast Iron Skillet — $833K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/smithey-cast-iron-skillet"
last_updated: "2026-08-09T22:50:34.575Z"
locale: en
meta:
description: "Niche score 43/100 · $833K/yr market · 452K searches/yr · $95.33 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $833K/yr market · 452K searches/yr · $95.33 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Smithey Cast Iron Skillet — $833K/yr Amazon US Niche (2026) - Flapen"
---
# **smithey cast iron skillet**
**Skip it**
A deep review moat (19,971 avg reviews) — this niche doesn't clear our bar today.
Market size 74Growth 22Conversion 24Competition 48Returns 63Price range 41Avg price 77Brand share 33Review moat 16Quality gap 27
**Avg price**
**Great****$95.33**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$833K**
$833K/yr · 452K searches
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$12.16–$220.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,971**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, smithey cast iron skillet is a $833K/yr Amazon United States market (452K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smithey cast iron skillet market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$763K–$953K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#253**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**90**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**12%**
- Lodge32% - Stargazer22% - Lancaster Cast Iron19% - Hardmill8% - Modern Innovations4% - YETI3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -6.6% search growth over the last 90 days.
350K250KPrime Day '25Spike '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov · busiest ÷ quietest = 44.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/smithey-cast-iron-skillet/trend)
## **Top smithey cast iron skillet search terms**
- **smithey cast iron skillet**82K/yr-10.1%0.4% conv. - **lodge 12 inch cast iron skillet**45K/yr+21.6%6.1% conv. - **smithy cast iron skillet**45K/yr-9.1%0.4% conv. - **smithey cast iron**61K/yr-12.0%0.2% conv. - **stargazer cast iron**24K/yr-1.5%1.7% conv. - **lancaster cast iron skillet**19K/yr+18.6%2.6% conv. - **yeti cast iron skillet**19K/yr-16.3%0.4% conv. - **smithey**22K/yr-0.8%0.2% conv. - **smithey ironware**22K/yr-35.4%0.1% conv. - **griswold cast iron**24K/yr-28.5%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/smithey-cast-iron-skillet/search-terms)
## **Top smithey cast iron skillet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$42K10%$83K15%$125K20%$167K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stargazer 12-Inch Cast Iron Skillet | Made in USA Seasoned Premium Frying Pan for Grilling Searing Baking & More Durable Cast Iron with Smooth Cooking Surface**Stargazer**$164.34**4.6★497 rev](https://www.amazon.com/dp/B0CB75WJZP) [2**Lodge Seasoned Cast Iron Skillet 12 Inches - Quality Frying Pan for the Stove Oven Grill & Campfire - Includes Silicone Hot Handle Holder - Non-Toxic Nonstick & Long-Lasting**Lodge**$34.31**4.7★21,315 rev](https://www.amazon.com/dp/B00G2XGC88) [3**Lancaster Cast Iron Lightweight Cast Iron Skillet - 10.5 Pre-Seasoned Frying Pan Made in USA**Lancaster Cast Iron**$170.16**4.6★110 rev](https://www.amazon.com/dp/B097QC2WBY) [4**Lodge Seasoned Cast Iron Skillet 12 Inches - PFAS-Free Non-Toxic Cookware - Use with an Oven Stove Grill or Campfire - Naturally Non-Stick & Oven Safe**Lodge**$29.02**4.6★144,788 rev](https://www.amazon.com/dp/B00006JSUB) [5**Leather Cast Iron Pan Handle Cover (Standard 4.5)**Hardmill**$19.92**4.7★1,883 rev](https://www.amazon.com/dp/B07234J2NT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YETI Carbon Steel Skillet 12 - Pre-Seasoned Nonstick Rust-Resistant Use on Stovetop Oven Grill or Campfire**YETI**$178.98**1 rev2mo ago](https://www.amazon.com/dp/B0GX2DJY9S) [**Sxmprail 12 Inch Polished Cast Iron Skillet Smooth Cooking Surface Even Heat Pre-Seasoned Frying Pan with Grapeseed Oil Ideal for Grilling Searing Baking & Oven Use**Sxmprail**$69.74**6 rev5mo ago](https://www.amazon.com/dp/B0GMF1YDHC) [**Lodge 12 Inch Cast Iron Skillet Pre-Seasoned Frying Pan with Teardrop Handle Oven Stovetop Grill & Campfire Use Made in USA Non-Toxic Even-Heating Cookware 250th Anniversary Logo**Lodge**$35.27**149 rev6mo ago](https://www.amazon.com/dp/B0GK34FJ7R) [**Lodge 10.25 Inch Cast Iron Skillet Pre-Seasoned Frying Pan with Teardrop Handle Oven Stovetop Grill & Campfire Use Made in USA Non-Toxic Even-Heating Cookware 250th Anniversary Logo**Lodge**$28.21**149 rev6mo ago](https://www.amazon.com/dp/B0GK2R5QGQ) [**Lancaster Cast Iron No. 6 skillet - 8 3/4 inch diameter Pre-seasoned Frying Pan Made in USA**Lancaster Cast Iron**$140.29**38 rev9mo ago](https://www.amazon.com/dp/B0FZM6MHYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YETI Carbon Steel Skillet 12 - Pre-Seasoned Nonstick Rust-Resistant Use on Stovetop Oven Grill or Campfire**YETI**$178.98**5.0★**▲ 343%**](https://www.amazon.com/dp/B0GX2DJY9S) [**Sxmprail 12 Inch Polished Cast Iron Skillet Smooth Cooking Surface Even Heat Pre-Seasoned Frying Pan with Grapeseed Oil Ideal for Grilling Searing Baking & Oven Use**Sxmprail**$69.74**3.8★**▲ 339%**](https://www.amazon.com/dp/B0GMF1YDHC) [**Retro Rewind Classic Polarized Sunglasses Orange | Smoke Polarized**Retro Rewind**$14.93**4.4★**▲ 327%**](https://www.amazon.com/dp/B013VRY1MG) [**Lodge 10.25 Inch Cast Iron Skillet Pre-Seasoned Frying Pan with Teardrop Handle Oven Stovetop Grill & Campfire Use Made in USA Non-Toxic Even-Heating Cookware 250th Anniversary Logo**Lodge**$28.21**4.7★**▲ 314%**](https://www.amazon.com/dp/B0GK2R5QGQ) [**Leather Cast Iron Pan Handle Cover (Standard 4.5)**Hardmill**$19.92**4.7★**▲ 273%**](https://www.amazon.com/dp/B07234J2NT)
**~~View all trending →~~**
## **What buyers say about smithey cast iron skillet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“High quality cover”*
**Ease Of Cleaning**13%
*“Cleans well”*
**Value For Money**11%
*“Great value for the money”*
**Cooking Experience**9%
*“cooks food very well”*
**Size-Overall**5%
*“Fits good”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Ease Of Use**4%
*“Easy peasy”*
**Durability**4%
*“its durable”*
**Efficiency**3%
*“It works real well”*
**Grip**3%
*“The grip is comfortable”*
### **What buyers complain about **
**Rusts/Corrodes**13%
*“I got a rusted”*
**Quality-Overall**9%
*“BAD QUALITY”*
**Weight Heavy**9%
*“More heavy than what they say”*
**Ease Of Cleaning**5%
*“leaving the edges still dirty”*
**Adhesion/Stickiness**5%
*“they do not stick”*
**Value For Money**4%
*“Not worth the price at all”*
**Handle Quality**3%
*“The handle cover that came with it was not worth much”*
**Cooking Experience**3%
*“But it's NOT ready to cook in”*
**Size-Overall**3%
*“It is slightly loose”*
**Smell**3%
*“This pan smells bad”*
### **Top return reasons **
**Size-Overall**32%
**Weight Heavy**20%
**Rusts/Corrodes**12%
**Handle Quality**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**3%
**Product Condition**3%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is smithey cast iron skillet profitable to sell on Amazon United States?**
- The niche generates $833K/yr across 25 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the smithey cast iron skillet niche?**
- 12 brands and 90 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in smithey cast iron skillet?**
- Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Weight Heavy. The return rate is 2.5%.
- **When does demand for smithey cast iron skillet peak?**
- Demand peaks in Nov; the busiest month runs 44.1× the quietest.
- **What does it cost to enter the smithey cast iron skillet niche?**
- Listings span $12.16–$220.05; the average listing price is $95.33 (sweet spot $15–$100). The average incumbent carries 19,971 reviews — the moat a new listing must climb.
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