---
title: "Trend — smiley face blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/smiley-face-blanket/trend"
last_updated: "2026-08-10T04:15:55.636Z"
locale: en
meta:
  description: "Niche score 39/100 · $4K/yr market · 28K searches/yr · $26.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · $4K/yr market · 28K searches/yr · $26.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — smiley face blanket - Flapen"
---

# **smiley face blanket**

**Skip it**

A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 19Conversion 7Competition 55Returns 65Price range 92Avg price 95Brand share 48Review moat 78Quality gap 27

**Avg price**

**Incredible****$26.66**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.54–$56.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****447.82**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$4K**

$4K/yr · 28K searches

## Trend