---
title: "Small Number Balloons — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/small-number-balloons"
last_updated: "2026-08-06T15:43:01.963Z"
locale: en
meta:
description: "Niche score 40/100 · $47K/yr market · 229K searches/yr · $8.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $47K/yr market · 229K searches/yr · $8.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Small Number Balloons — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **small number balloons**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 19Conversion 32Competition 74Returns 28Price range 25Avg price 22Brand share 47Review moat 61Quality gap 82
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,078.76**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$4.38–$18.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.00**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$47K**
$47K/yr · 229K searches
According to Flapen's Amazon United States niche tracking, small number balloons is a $47K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small number balloons market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$64K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#1,071**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 86%
**Open market**
**18%**
- TONIFUL29% - Wellinology17% - RUIANSI12% - AIQINHU11% - BEISHIDA9% - goldtop5% - Open — no brand owns it (8 brands, 18%)
## **Demand**
Weekly Amazon search volume, last 35 weeks — -11.9% search growth over the last 90 days.
25K15KHoliday '25Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/small-number-balloons/trend)
## **Top small number balloons search terms**
- **small number balloons**55K/yr-10.3%2.2% conv. - **number balloons 16 inch**28K/yr-6.3%2.0% conv. - **mini number balloons**31K/yr+4.9%1.5% conv. - **16 inch number balloons**18K/yr-0.8%2.4% conv. - **mini number balloons on a stick**25K/yr-39.0%1.0% conv. - **number balloons small**16K/yr-5.8%2.3% conv. - **small balloon numbers**8K/yr+2.2%2.9% conv. - **small number balloons on a stick**14K/yr-28.1%1.9% conv. - **balloon numbers 16 inch**5K/yr-0.7%2.3% conv. - **mini balloon numbers**6K/yr-26.4%1.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/small-number-balloons/search-terms)
## **Top small number balloons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TONIFUL Number Balloons 16 Inch Gold 0-9 Number Mylar Foil Balloons 10 Pcs Gold Custom Digital Balloons for Birthday Party Engagement Graduations Anniversary Baby Shower Decorations Party Supplies**TONIFUL**$6.72**4.2★555 rev](https://www.amazon.com/dp/B0D3B2K92P) [2![[20 Pcs] 16 Gold Foil Number Balloons (2 sets of 0-9) - Mylar Aluminum Hanging Decorations for Graduation Birthday Christmas & New Years Eve Parties](https://m.media-amazon.com/images/I/517nnXm6RhL.jpg)**\[20 Pcs\] 16 Gold Foil Number Balloons (2 sets of 0-9) - Mylar Aluminum Hanging Decorations for Graduation Birthday Christmas & New Years Eve Parties**Wellinology**$9.73**4.3★200 rev](https://www.amazon.com/dp/B0DGFCZYXD) [3**BEISHIDA 3D Number Cake Topper Gold 1 Numbers Happy Birthday Cake Topper 1st Birthday Cake Toppers for Party Wedding Anniversary Decorations(1Pcs Only)**BEISHIDA**$5.78**4.5★104 rev](https://www.amazon.com/dp/B0D3PRMKFL) [4**TONIFUL Balloons 16 Inch Cream White 0-9 Number Mylar Foil Balloons 10 Pcs Custom Digital Balloons for 2026 New Year Eve Birthday Party Engagement Graduations Anniversary Baby Shower**TONIFUL**$8.78**4.2★555 rev](https://www.amazon.com/dp/B0DSHRD2QD) [5**Cake Topper Mini Number Balloon with Mini Balloon Pump for Birthday Anniversary Valentines Day Baby Shower Party Reusable Decorations 21 Pack**goldtop**$14.80**3.8★108 rev](https://www.amazon.com/dp/B093CBJ5W6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![[20 Pcs] 5 Gold mini number balloons on stick self-inflating small number foil balloons cake topper for Birthday Anniversary Valentines Day Baby Shower Party Reusable Decorations](https://m.media-amazon.com/images/I/51+F0EgZYfL.jpg)**\[20 Pcs\] 5 Gold mini number balloons on stick self-inflating small number foil balloons cake topper for Birthday Anniversary Valentines Day Baby Shower Party Reusable Decorations**Wellinology**$14.68**9 rev4mo ago](https://www.amazon.com/dp/B0GPWB7TQL) [**10 Pcs Black Number 0-9 Balloons 16 Inch Number Mylar Foil Balloons Custom Digital Balloon for Birthday Party Baby Shower Anniversary Party Decorations (Black)**TUJKGBA**$5.92**15 rev4mo ago](https://www.amazon.com/dp/B0GMX7M25Z) [**10 Pcs Silver Number 0-9 Balloons 16 Inch Number Mylar Foil Balloons Custom Digital Balloon for Birthday Party Baby Shower Anniversary Party Decorations (Silver)**TUJKGBA**$5.99**15 rev6mo ago](https://www.amazon.com/dp/B0G8KJDQCS) [**Gejoy 36 Pack 5 Inch Mini Number Balloon Foil Cake Topper Number Avoid Violent Hitting 0-9 Balloons Set with Inflation for Birthday Party Engagement Anniversary Baby Shower Decor(Rose Gold)**Gejoy**$17.73**29 rev8mo ago](https://www.amazon.com/dp/B0FXGBFMS9) [**Gejoy 36 Pack 5 Inch Mini Number Balloon Foil Cake Topper Number Avoid Violent Hitting 0-9 Balloons Set with Inflation for Birthday Party Engagement Anniversary Baby Shower Decor(Silver)**Gejoy**$17.64**29 rev8mo ago](https://www.amazon.com/dp/B0FW4W8Z5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![[20 Pcs] 5 Gold mini number balloons on stick self-inflating small number foil balloons cake topper for Birthday Anniversary Valentines Day Baby Shower Party Reusable Decorations](https://m.media-amazon.com/images/I/51+F0EgZYfL.jpg)**\[20 Pcs\] 5 Gold mini number balloons on stick self-inflating small number foil balloons cake topper for Birthday Anniversary Valentines Day Baby Shower Party Reusable Decorations**Wellinology**$14.68**3.9★**▲ 377%**](https://www.amazon.com/dp/B0GPWB7TQL) [**10 Pcs Black Number 0-9 Balloons 16 Inch Number Mylar Foil Balloons Custom Digital Balloon for Birthday Party Baby Shower Anniversary Party Decorations (Black)**TUJKGBA**$5.92**3.8★**▲ 314%**](https://www.amazon.com/dp/B0GMX7M25Z) [**Gejoy 36 Pack 5 Inch Mini Number Balloon Foil Cake Topper Number Avoid Violent Hitting 0-9 Balloons Set with Inflation for Birthday Party Engagement Anniversary Baby Shower Decor(Rose Gold)**Gejoy**$17.73**3.9★**▲ 128%**](https://www.amazon.com/dp/B0FXGBFMS9) [**TONIFUL Balloons 16 Inch Cream White 0-9 Number Mylar Foil Balloons 10 Pcs Custom Digital Balloons for 2026 New Year Eve Birthday Party Engagement Graduations Anniversary Baby Shower**TONIFUL**$8.78**4.2★**▲ 100%**](https://www.amazon.com/dp/B0DSHRD2QD) [**16 Inch Number 0-9 balloons Blue Number Foil Balloons Small Mylar Numbers Balloon Custom Digital Balloons for Birthday Aniversary Baby Shower Party Decorations Supplies**AIQINHU**$6.75**4.2★**▲ 90%**](https://www.amazon.com/dp/B0DPWK3R33)
**~~View all trending →~~**
## **What buyers say about small number balloons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Was perfect size”*
**Value For Money**15%
*“Worth the money”*
**Quality-Overall**14%
*“Excellent quality”*
**Ease Of Use**10%
*“are easy to use”*
**Color**7%
*“Pro: correct color”*
**Advertised Vs Actual Product**7%
*“Just as advertised”*
**Durability**6%
*“durable”*
**Inflation/Deflation**4%
*“easy to inflate”*
**Recycle/Reuse**3%
*“Reusable”*
**Brightness/Shine/Glow**3%
*“Very bright”*
### **What buyers complain about **
**Inflation/Deflation**22%
*“Doesnt stay inflated”*
**Size-Overall**21%
*“These balloons are very small”*
**Quality-Overall**19%
*“Junk”*
**Leak-Proof**8%
*“Would not hold the air leaked quickly”*
**Thickness**7%
*“So thin”*
**Gifting Purpose**4%
*“i wasnt able to finish my birthday gift for my friend”*
**Value For Money**2%
*“Not worth it”*
**Ease Of Use**1%
*“it wasn't as easy as I expected”*
**Instructions/User Manual/Troubleshooting**1%
*“There were no instructions with the product at all”*
**Assembly/Installation**1%
*“needs instructions”*
### **Top return reasons **
**Size-Overall**39%
**Color**13%
**Value For Money**12%
**Advertised Vs Actual Product**11%
**Inflation/Deflation**10%
**Functionality-Overall**4%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Leak-Proof**2%
**Product Condition**1%
## **Common questions**
- **Is small number balloons profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the small number balloons niche?**
- 14 brands and 22 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in small number balloons?**
- Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Quality-Overall. The return rate is 4.8%.
- **What does it cost to enter the small number balloons niche?**
- Listings span $4.38–$18.63; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.
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