---
title: "Small Muffin Pan — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/small-muffin-pan"
last_updated: "2026-08-06T22:30:18.172Z"
locale: en
meta:
description: "Niche score 45/100 · $50K/yr market · 70K searches/yr · $13.22 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 45/100 · $50K/yr market · 70K searches/yr · $13.22 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Small Muffin Pan — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **small muffin pan**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 16Conversion 62Competition 58Returns 68Price range 68Avg price 60Brand share 79Review moat 43Quality gap 24
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.92–$30.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.22**
avg listing price — sweet spot $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,239.03**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$50K**
$50K/yr · 70K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, small muffin pan is a $50K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small muffin pan market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$79K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**56%**
Top 20: 95%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**39%**
- CAKETIME17% - Fimary12% - ASBAYSON11% - Wilton8% - Aybloom7% - Bake Choice6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/small-muffin-pan/trend)
## **Top small muffin pan search terms**
- **small muffin pan**31K/yr-13.9%6.5% conv. - **small cupcake pan**18K/yr-16.3%5.0% conv. - **small muffin tin**12K/yr-21.0%7.3% conv. - **small muffin pans for baking**8K/yr-30.6%6.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/small-muffin-pan/search-terms)
## **Top small muffin pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CAKETIME Silicone Muffin Pan Mini 24 Cups 1 Pack Cupcake Pan BPA Free**CAKETIME**$9.26**4.5★7,884 rev](https://www.amazon.com/dp/B07VGFFWYG) [2**Fimary Silicone Mini Muffin Pan With Metal Reinforced Frame - 24 Cups Durable Silicone Cupcake Pan for Muffin Cupcakes BPA Free and Dishwasher Safe - 1 Piece Beige with Rainbow Spots**Fimary**$13.13**4.7★977 rev](https://www.amazon.com/dp/B0D1K6BKM4) [3**ASBAYSON 2 Packs Premium Steel Muffin Pan for Baking Round Muffin Baking Pan Baking Tray for Muffins Cupcakes Brownie(Black 6 Cup)**ASBAYSON**$8.81**4.5★835 rev](https://www.amazon.com/dp/B0D91J4QZ2) [4**Wilton Gold Non-Stick Muffin Pan Made Without PFAS 24-Cup**Wilton**$18.87**4.8★8,781 rev](https://www.amazon.com/dp/B004EBS16G) [5**Aybloom Nonstick 24 Cups Mini Muffin Pan with Extended Handles for Easy Grip Carbon Steel Steel to Promoted Even Baking Dishwasher Safe (Black)**Aybloom**$9.96**4.5★612 rev](https://www.amazon.com/dp/B0CQJV8NQ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Walooza 4 Cup Muffin Pan 2 Pack Nonstick Mini Muffin Tin for Air Fryer 1.18In Deep Cupcake Baking Pan for Frittatas Tarts Brownies**Walooza**$13.70**64 rev10mo ago](https://www.amazon.com/dp/B0FR4M3C5J) [**VRUIFA 2PCS Silicone Mini Muffin Pan 24 Cups Nonstick Mini Cupcake Pan for Baking BPA Free and Dishwasher Safe Great for Making Muffin Cakes Tart Bread and Egg Bites**VRUIFA**$8.97**846 rev1y ago](https://www.amazon.com/dp/B0DHXFTBKW) [**Vnray Mini Silicone Muffin Pan with Frame Non Stick Cupcake Tin Baking Mold**Vnray**$9.98**467 rev1y ago](https://www.amazon.com/dp/B0DFYH1YP3) [**Bake Choice Mini Muffin Pan with 200 Cupcake Liners Mini Cupcake Pans**Bake Choice**$14.88**1,797 rev1y ago](https://www.amazon.com/dp/B0D9YCT6GQ) [**2PCS Silicone Mini Muffin & Cupcake Pan Set Little Cook 24 Cups Mini Muffin Baking Pan Non-Stick BPA Free Dishwasher Safe Perfect for Making Muffin Cakes Tart (Orange + Peacock Blue)**LITTLE COOK SINCE 1995**$8.38**446 rev2y ago](https://www.amazon.com/dp/B0DBPPMDYX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AOTASO Mini Muffin Pan 24 Cups Cream**AOTASO**$11.59**4.4★**▲ 328%**](https://www.amazon.com/dp/B0D3F4J4ZY) [**CAKETIME Mini Cupcake Pans Metal Reinforced Frame Silicone Mini Muffin Pan Nonstick 24 Cups Easy to Handle for Baking Muffins Cupcakes Egg Bites 1 Pack**CAKETIME**$12.89**4.8★**▲ 273%**](https://www.amazon.com/dp/B0D1JLMW7J) [**Walooza 4 Cup Muffin Pan 2 Pack Nonstick Mini Muffin Tin for Air Fryer 1.18In Deep Cupcake Baking Pan for Frittatas Tarts Brownies**Walooza**$13.70**4.9★**▲ 251%**](https://www.amazon.com/dp/B0FR4M3C5J) [**Fimary Silicone Mini Muffin Pan With Metal Reinforced Frame - 24 Cups Durable Silicone Cupcake Pan for Muffin Cupcakes BPA Free and Dishwasher Safe - 1 Piece Beige with Rainbow Spots**Fimary**$13.13**4.7★**▲ 89%**](https://www.amazon.com/dp/B0D1K6BKM4) [**Nordic Ware Naturals Compact Muffin Pan - Natural Uncoated Aluminum Toaster Oven and Broiler Safe**Nordic Ware**$11.53**4.5★**▲ 60%**](https://www.amazon.com/dp/B06XSN1T89)
**~~View all trending →~~**
## **What buyers say about small muffin pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**14%
*“Baking made easy”*
**Ease Of Cleaning**14%
*“Clean up is super easy”*
**Quality-Overall**10%
*“Amazing quality”*
**Size-Overall**7%
*“Very cute size”*
**Ease Of Use**7%
*“Ease of use”*
**Cooking Experience**5%
*“so useful to cook with”*
**Value For Money**5%
*“Excellent Value”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Non-Stick Coating**4%
*“The nonstick coating works really well”*
**Strength**3%
*“Nice sturdy pan”*
### **What buyers complain about **
**Size-Overall**14%
*“The cups are smaller than I expected”*
**Strength**10%
*“Very flimsy”*
**Adhesion/Stickiness**8%
*“EVERYTHING sticks to it”*
**Rusts/Corrodes**7%
*“the pan rusted”*
**Quality-Overall**6%
*“Bad Quality”*
**Ease Of Cleaning**4%
*“It is also awkward to clean”*
**Ease Of Use**4%
*“Not Easy To Use”*
**Thickness**3%
*“The material is a little thin”*
**Smell**3%
*“Smells like plastic when baking”*
**Cooking Experience**3%
*“Uneven baking”*
### **Top return reasons **
**Size-Overall**57%
**Strength**12%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Material Quality**4%
**Quality-Overall**3%
**Functionality-Overall**2%
**Smell**2%
**Rusts/Corrodes**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is small muffin pan profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the small muffin pan niche?**
- 28 brands and 79 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in small muffin pan?**
- Top complaints mined from reviews: Size-Overall, Strength, Adhesion/Stickiness. The return rate is 2.3%.
- **When does demand for small muffin pan peak?**
- Demand peaks in Sep–Oct; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the small muffin pan niche?**
- Listings span $7.92–$30.23; the average listing price is $13.22 (sweet spot $15–$100). The average incumbent carries 2,239 reviews — the moat a new listing must climb.
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