---
title: "Search terms — small dutch oven - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/small-dutch-oven/search-terms"
last_updated: "2026-08-09T22:24:41.422Z"
locale: en
meta:
  description: "Niche score 47/100 · $217K/yr market · 354K searches/yr · $36.76 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 47/100 · $217K/yr market · 354K searches/yr · $36.76 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Search terms — small dutch oven - Flapen"
---

# **small dutch oven**

**Skip it**

Soft demand (-23.7% this quarter) — this niche doesn't clear our bar today.

Market size 42Growth 13Conversion 21Competition 78Returns 40Price range 95Avg price 95Brand share 81Review moat 24Quality gap 23

**Avg price**

**Incredible****$36.76**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$20.67–$89.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Market size**

**Okay****$217K**

$217K/yr · 354K searches

**Returns**

**Okay****3.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****4,987.43**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-23.7%**

90-day search growth — must beat 0% to launch

## Search terms