---
title: "Small Baking Dish — $206K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/small-baking-dish"
last_updated: "2026-08-06T21:40:32.729Z"
locale: en
meta:
description: "Niche score 53/100 · $206K/yr market · 343K searches/yr · $23.38 avg price. Soft demand (-26.0% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $206K/yr market · 343K searches/yr · $23.38 avg price. Soft demand (-26.0% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Small Baking Dish — $206K/yr Amazon US Niche (2026) - Flapen"
---
# **small baking dish**
**Worth a look**
Shows a sweet-spot price point ($23.38 avg), but soft demand (-26.0% this quarter) keeps it on the watch list.
Market size 40Growth 12Conversion 32Competition 86Returns 52Price range 83Avg price 95Brand share 87Review moat 59Quality gap 33
**Avg price**
**Incredible****$23.38**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$10.63–$39.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,132.97**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$206K**
$206K/yr · 343K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, small baking dish is a $206K/yr Amazon United States market (343K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small baking dish market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$140K–$187K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#545**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **15.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**48%**
Top 20: 88%
**Top-5 click share**
**29%**
Top 20: 66%
**Open market**
**47%**
- Yomvzake15% - Gacoree9% - Sweejar Home9% - Foraineam8% - LEETOYI8% - MALACASA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/small-baking-dish/trend)
## **Top small baking dish search terms**
- **small baking dish**79K/yr-24.8%2.0% conv. - **small casserole dish**40K/yr-20.6%1.6% conv. - **mini casserole dish**25K/yr-28.9%0.9% conv. - **small casserole dishes for oven**29K/yr-36.6%1.8% conv. - **small baking dishes for oven**23K/yr-45.8%2.0% conv. - **small glass baking dish**13K/yr-22.4%2.3% conv. - **mini baking dish**15K/yr-22.5%0.8% conv. - **small ceramic baking dish**12K/yr-26.2%1.6% conv. - **small baking dishes**11K/yr-13.9%2.4% conv. - **small oven safe baking dish**11K/yr-20.8%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/small-baking-dish/search-terms)
## **Top small baking dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$19K12%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Small Casserole Dishes 2 Pack 5 Inch Glass Square Baking Dish Individual Portion Baking Pan for Oven Microwave Air Fryer Square Egg Clear Prep Bowls with Handle**Yomvzake**$17.66**4.6★411 rev](https://www.amazon.com/dp/B0CFJWNPNH) [2**LEETOYI Porcelain Small Oval Au Gratin Pans Baking Dish Set for 1 or 2 person servings Bakeware with Double Handle for Kitchen and Home Set of 2 (White)**LEETOYI**$21.73**4.6★1,450 rev](https://www.amazon.com/dp/B08JM644Y4) [3**Sweejar Ceramic Baking Dish Rectangular Small Baking Pan with Double Handles 20 Oz for Cooking Brownie Kitchen 6.5 x 4.9 x 1.8 Inches(White)**Sweejar Home**$17.76**4.4★883 rev](https://www.amazon.com/dp/B0B3XCYMXW) [4**DLIM HOME 12 Oz Casserole Dish Ceramic Baking Dishes Sets of 4 Small Casserole Dish with Handle Porcelain Bakeware Sets 5 Rectangular Baking Serving Dish for Casserole Cakes Dishwasher Oven Safe**DLIM HOME**$27.63**4.6★51 rev](https://www.amazon.com/dp/B0FFHMHLV7) [5**MALACASA Baking Dishes for Oven Small Ceramic Baking Dishes with Silicone Lids for Individual Portions 5.5 x 5.5 Square Casserole Dishes Set of 2 Oven Microwave and Air Fryer Safe White**MALACASA**$27.39**4.7★42 rev](https://www.amazon.com/dp/B0GXD2PWSN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MALACASA Baking Dishes for Oven Small Ceramic Baking Dishes with Silicone Lids for Individual Portions 5.5 x 5.5 Square Casserole Dishes Set of 2 Oven Microwave and Air Fryer Safe White**MALACASA**$27.39**42 rev3mo ago](https://www.amazon.com/dp/B0GXD2PWSN) [**5x5 Small Baking Dish for Oven 28 Oz Individual Ceramic Casserole Dish with Handles Mini Baking Dish for Lasagna Brownies Desserts & Reheating Oven Microwave Dishwasher Safe Set of 2**Gacoree**$25.66**24 rev6mo ago](https://www.amazon.com/dp/B0GFK8V2D7) [**Foraineam 6 Pack 20 oz Oval Au Gratin Baking Dishes with Handles Porcelain Casserole Dish Single Serving Ramekins for Oven & Microwave Cooking and Baking 7.2 x 5.5 Oven Safe Roasting Lasagna Pan**Foraineam**$29.58**44 rev11mo ago](https://www.amazon.com/dp/B0FN47W61S) [**DLIM HOME 12 Oz Casserole Dish Ceramic Baking Dishes Sets of 4 Small Casserole Dish with Handle Porcelain Bakeware Sets 5 Rectangular Baking Serving Dish for Casserole Cakes Dishwasher Oven Safe**DLIM HOME**$27.63**51 rev1y ago](https://www.amazon.com/dp/B0FFHMHLV7) [**Sweejar Ceramic Baking Dish Rectangular Small Baking Pan with Double Handles 20 Oz for Cooking Brownie Kitchen 6.5 x 4.9 x 1.8 Inches(Beige)**Sweejar Home**$17.78**883 rev1y ago](https://www.amazon.com/dp/B0FCLX35YR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MALACASA Baking Dishes for Oven Small Ceramic Baking Dishes with Silicone Lids for Individual Portions 5.5 x 5.5 Square Casserole Dishes Set of 2 Oven Microwave and Air Fryer Safe White**MALACASA**$27.39**4.7★**▲ 406%**](https://www.amazon.com/dp/B0GXD2PWSN) [**5x5 Small Baking Dish for Oven 28 Oz Individual Ceramic Casserole Dish with Handles Mini Baking Dish for Lasagna Brownies Desserts & Reheating Oven Microwave Dishwasher Safe Set of 2**Gacoree**$25.66**4.8★**▲ 233%**](https://www.amazon.com/dp/B0GFK8V2D7) [**Sweejar Ceramic Baking Dish Rectangular Small Baking Pan with Double Handles 20 Oz for Cooking Brownie Kitchen 6.5 x 4.9 x 1.8 Inches(Beige)**Sweejar Home**$17.78**4.4★**▲ 189%**](https://www.amazon.com/dp/B0FCLX35YR) [**Heartland Home Porcelain Mini Casserole Dish Oval Au Gratin Dish (2pc Set). Cauliflower Au Gratin Baking Dish Banana Split Bowls Single Serving Casserole Dishes Small Individual Gratin Dishes Set**Heartland Home**$21.61**4.8★**▲ 114%**](https://www.amazon.com/dp/B0CJMZ8HKS) [**XIRYAER 15oz Small Baking Dish 4 Pack Square Ceramic Baking Dishs with Handles Individual Ceramic Bakeware for Oven Microwave & Dishwasher Safe**XIRYAER**$21.46**4.3★**▲ 95%**](https://www.amazon.com/dp/B0DS2NQ15P)
**~~View all trending →~~**
## **What buyers say about small baking dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Good variety of sizes”*
**Quality-Overall**19%
*“Decent quality”*
**Baking**8%
*“EXCELLENT BAKING PAN”*
**Advertised Vs Actual Product**6%
*“works as advertised”*
**Value For Money**6%
*“great value”*
**Ease Of Cleaning**5%
*“cleans up easily”*
**Cooking Experience**4%
*“Good Quality and Keeps Food Fresh,”*
**Ease Of Use**3%
*“Convenient to use”*
**Storage Capacity**2%
*“Great storage”*
**Durability**2%
*“it didnt break”*
### **What buyers complain about **
**Size-Overall**35%
*“Extremely small”*
**Durability**7%
*“Not durable”*
**Quality-Overall**5%
*“Not great quality”*
**Thickness**4%
*“It's also very thick”*
**Rusts/Corrodes**4%
*“Rust”*
**Microwave Safe**3%
*“I definitely can't microwave anything in them with the lids”*
**Value For Money**3%
*“the product feels much cheaper than other brands Ive tried at lower prices”*
**Leak-Proof**2%
*“are not leak proof”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Strength**2%
*“Not sturdy”*
### **Top return reasons **
**Size-Overall**86%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Quality-Overall**1%
**Material Quality**1%
**Color**1%
**Functionality-Overall**1%
**Weight Heavy**1%
**Mechanism Issues**0%
**Product Condition**0%
## **Common questions**
- **Is small baking dish profitable to sell on Amazon United States?**
- The niche generates $206K/yr across 62 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the small baking dish niche?**
- 39 brands and 49 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in small baking dish?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.9%.
- **When does demand for small baking dish peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the small baking dish niche?**
- Listings span $10.63–$39.55; the average listing price is $23.38 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.
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