---
title: "Trend — skull - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/skull/trend"
last_updated: "2026-08-10T07:44:39.130Z"
locale: en
meta:
  description: "Niche score 58/100 · $474K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 58/100 · $474K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — skull - Flapen"
---

# **skull**

**Worth a look**

Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 24Conversion 18Competition 81Returns 73Price range 65Avg price 91Brand share 93Review moat 64Quality gap 42

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.27**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.83–$135.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****933.18**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$474K**

$474K/yr · 1.6M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend