---
title: "Search terms — skillet set - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/skillet-set/search-terms"
last_updated: "2026-08-10T05:23:54.124Z"
locale: en
meta:
  description: "Niche score 52/100 · $1.1M/yr market · 504K searches/yr. A deep review moat (12,546 avg reviews) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 52/100 · $1.1M/yr market · 504K searches/yr. A deep review moat (12,546 avg reviews) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — skillet set - Flapen"
---

# **skillet set**

**Worth a look**

Shows a sweet-spot price point ($59.29 avg), but a deep review moat (12,546 avg reviews) keeps it on the watch list.

Market size 79Growth 22Conversion 46Competition 74Returns 43Price range 33Avg price 90Brand share 62Review moat 20Quality gap 33

**Avg price**

**Great****$59.29**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 504K searches

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$15.76–$268.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,546.1**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms