---
title: "Silicone Tray — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/silicone-tray"
last_updated: "2026-08-06T22:26:27.863Z"
locale: en
meta:
description: "Niche score 42/100 · $67K/yr market · 264K searches/yr · $11.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $67K/yr market · 264K searches/yr · $11.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Tray — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone tray**
**Skip it**
A small market ($67K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 30Conversion 27Competition 75Returns 59Price range 33Avg price 46Brand share 78Review moat 29Quality gap 24
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.56**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.84–$19.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,611.93**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$67K**
$67K/yr · 264K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, silicone tray is a $67K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone tray market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$69K–$92K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**57%**
Top 20: 93%
**Top-5 click share**
**40%**
Top 20: 75%
**Open market**
**37%**
- Heagoale15% - ukeetap13% - Hubulk13% - SMILOOL10% - Spacewiser6% - EG-SIPRO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +4.1% search growth over the last 90 days.
7K5KPrime Day '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/silicone-tray/trend)
## **Top silicone tray search terms**
- **silicone tray**119K/yr+3.2%1.3% conv. - **silicone trays**27K/yr+9.8%1.0% conv. - **rubber tray**15K/yr+6.5%1.6% conv. - **silicone bathroom tray**14K/yr+12.2%1.9% conv. - **small silicone tray**13K/yr+11.5%0.9% conv. - **waterproof tray**12K/yr+24.8%0.9% conv. - **rubber tray with raised edge**10K/yr-10.6%1.9% conv. - **silicon tray**9K/yr+0.9%1.6% conv. - **floor tray**9K/yr+0.1%0.8% conv. - **silicone vanity tray**7K/yr+2.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/silicone-tray/search-terms)
## **Top silicone tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)**Hubulk**$6.03**4.5★15,210 rev](https://www.amazon.com/dp/B01MEHV8YR) [2**ukeetap 19 x 12 Extra Thick Silicone Mat Waterproof with Raised Edge BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray**ukeetap**$9.47**4.7★2,248 rev](https://www.amazon.com/dp/B0FNWLJWKG) [3**Silicone Bathroom Vanity Tray Dish Soap Holder Sink Organizer Black**Heagoale**$7.67**4.6★1,349 rev](https://www.amazon.com/dp/B0BP7RN4VH) [4**SMILOOL Waterproof Silicone Pet Food Mat with Raised Edge for Dog & Cat**SMILOOL**$8.08**4.5★2,500 rev](https://www.amazon.com/dp/B0CSP5WN5Z) [5**Kitchen Sink Organizer Tray 2 Pack Silicone Sponge Holder for Sink Bathroom**EG-SIPRO**$8.19**4.7★1,240 rev](https://www.amazon.com/dp/B0BR9S25SY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ukeetap 19 x 12 Extra Thick Silicone Mat Waterproof with Raised Edge BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray**ukeetap**$9.47**2,248 rev7mo ago](https://www.amazon.com/dp/B0FNWLJWKG) [**ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray**ukeetap**$11.98**2,248 rev7mo ago](https://www.amazon.com/dp/B0FNWM5WW8) [**ukeetap 22 x 19 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray**ukeetap**$16.82**2,248 rev7mo ago](https://www.amazon.com/dp/B0FNWMLJVZ) [**Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Beige**Heagoale**$8.95**138 rev9mo ago](https://www.amazon.com/dp/B0FSL1BYVJ) [**Luxspire 2 Pack Silicone Bathroom Tray 7.9 Vanity Tray Marble White**Luxspire**$9.73**447 rev1y ago](https://www.amazon.com/dp/B0FCRPCH1Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ukeetap 22 x 19 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray**ukeetap**$16.82**4.7★**▲ 181%**](https://www.amazon.com/dp/B0FNWMLJVZ) [**Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Beige**Heagoale**$8.95**4.8★**▲ 163%**](https://www.amazon.com/dp/B0FSL1BYVJ) [**ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray**ukeetap**$11.98**4.7★**▲ 92%**](https://www.amazon.com/dp/B0FNWM5WW8) [**Jin&Bao Under Sink Mat 34 x 22 Waterproof Silicone Cabinet Kitchen Liner**Jin&Bao**$12.13**4.7★**▲ 86%**](https://www.amazon.com/dp/B0FCBWHPZX) [**Spacewiser Silicone Countertop & Vanity Tray 11.7 Bathroom Counter Tray**Spacewiser**$17.63**4.6★**▲ 82%**](https://www.amazon.com/dp/B0CNM6MFK3)
**~~View all trending →~~**
## **What buyers say about silicone tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Correct size”*
**Quality-Overall**15%
*“Nice quality mat”*
**Ease Of Cleaning**13%
*“Cleans up easily”*
**Advertised Vs Actual Product**7%
*“Better than expected”*
**Value For Money**6%
*“Excellent value for money”*
**Leak-Proof**4%
*“Does not leak”*
**Ease Of Use**4%
*“Super Handy”*
**Durability**3%
*“The material feels durable”*
**Strength**2%
*“Super strong”*
**Water Resistance**2%
*“Definitely waterproof”*
### **What buyers complain about **
**Size-Overall**15%
*“very big”*
**Thickness**11%
*“Not thick as advertised”*
**Strength**10%
*“Kind of flimsy”*
**Leak-Proof**8%
*“Had a leak”*
**Smell**4%
*“Bad Smell”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Quality-Overall**3%
*“it's definitely not the quality I was expecting”*
**Durability**3%
*“will break soon”*
**Ease Of Cleaning**3%
*“was tough to clean”*
**Material Quality**2%
*“The material is very thin”*
### **Top return reasons **
**Size-Overall**72%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Strength**4%
**Thin**3%
**Color**2%
**Value For Money**2%
**Functionality-Overall**1%
**Quality-Overall**1%
**Thickness**1%
## **Common questions**
- **Is silicone tray profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 43 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the silicone tray niche?**
- 28 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in silicone tray?**
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 2.6%.
- **When does demand for silicone tray peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the silicone tray niche?**
- Listings span $4.84–$19.90; the average listing price is $11.56 (sweet spot $15–$100). The average incumbent carries 3,612 reviews — the moat a new listing must climb.
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