---
title: "Silicone Sponge Holder — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/silicone-sponge-holder"
last_updated: "2026-08-09T23:24:57.556Z"
locale: en
meta:
description: "Niche score 44/100 · $41K/yr market · 118K searches/yr · $9.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $41K/yr market · 118K searches/yr · $9.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Sponge Holder — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone sponge holder**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 34Conversion 48Competition 73Returns 50Price range 41Avg price 26Brand share 85Review moat 25Quality gap 33
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.04–$22.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,306.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$41K**
$41K/yr · 118K searches
According to Flapen's Amazon United States niche tracking, silicone sponge holder is a $41K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone sponge holder market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$46K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**33 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**50%**
Top 20: 88%
**Top-5 click share**
**41%**
Top 20: 75%
**Open market**
**45%**
- MicoYang25% - EG-SIPRO10% - Cisily6% - Zulay Kitchen5% - JACZZO5% - NiuYichee4%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +7.6% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/silicone-sponge-holder/trend)
## **Top silicone sponge holder search terms**
- **silicone sponge holder**26K/yr-2.6%2.5% conv. - **sponge tray**24K/yr+7.6%4.3% conv. - **silicone sink tray**14K/yr+67.3%1.9% conv. - **sponge tray for kitchen sink**16K/yr-3.2%4.1% conv. - **silicone sponge holder for kitchen sink**9K/yr+3.7%1.7% conv. - **kitchen sponge tray**8K/yr+36.2%2.5% conv. - **silicone sink caddy**8K/yr-7.6%1.6% conv. - **sponge mat**5K/yr+25.7%1.1% conv. - **silicone tray for kitchen counter**6K/yr-27.9%0.8% conv. - **silicone kitchen sink tray**2K/yr+0.2%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/silicone-sponge-holder/search-terms)
## **Top silicone sponge holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MicoYang Silicone Soap Dish with Drain Spout Self-Draining Sink Organizer Tray for Bathroom and Kitchen Sponges Dispensers and Soap Holder Non-Slip and Dishwasher Safe Black (Compact 4.93.2)**MicoYang**$6.76**4.7★9,574 rev](https://www.amazon.com/dp/B0BPS66NC3) [2**Kitchen Sink Organizer Tray 2 Pack Silicone Sponge Holder for Sink Bathroom**EG-SIPRO**$8.19**4.7★1,240 rev](https://www.amazon.com/dp/B0BR9S25SY) [3**MicoYang Silicone Soap Dish with Drain Spout Self-Draining Sink Organizer Tray for Bathroom & Kitchen Sponges Dispensers & Soap Holder Non-Slip & Dishwasher Safe Grey (Medium 9.65.3)**MicoYang**$11.04**4.7★9,574 rev](https://www.amazon.com/dp/B0BPS33H5Z) [4**Zulay Kitchen (9x3.5in) Sponge Holder for Kitchen Sink - Flexible Heavy-Duty Multipurpose Sink Caddy - Counter Organizer for Kitchen Bathroom Makeup Trinkets & More! (Grey)**Zulay Kitchen**$7.84**4.7★4,594 rev](https://www.amazon.com/dp/B089Y9Z1Z1) [5**Cisily Sponge Holder for Kitchen Sink Sink Caddy Organizer with High Brush Holder Kitchen Countertop Organizers and Storage Essentials Rustproof 304 Stainless Steel (Black 9.25)**Cisily**$13.83**4.6★14,154 rev](https://www.amazon.com/dp/B0C3QZ7SNF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAGKOTA Water Absorbing Stone Tray Quick Drying Diatomite Bathroom Tray Countertop Stone Drying Mat for Kitchen Counter Soap Dish Dispenser Vanity Organizer White-A-8.3 x 4**MAGKOTA**$8.84**432 rev7mo ago](https://www.amazon.com/dp/B0FT25LZTG) [**JACZZO Silicone Sponge Holder for Kitchen Sink (10x4 In) Sink Caddy with Drain Spout Self Draining Soap Tray & Organizer Kitchen Accessories Bathroom Organizer Easy to Clean (Grey)**JACZZO**$9.43**151 rev8mo ago](https://www.amazon.com/dp/B0FQ2C82S8) [**GUUKIN Sponge Holder for Kitchen Sink 10x 4 Kitchen Sink Organizer Sink Caddy and Soap Tray Compatible with Scrub Daddy Kitchen Sink Accessories (Grey)**GUUKIN**$9.51**268 rev10mo ago](https://www.amazon.com/dp/B0FQ59KPXR) [**Silicone Sink Organizer Tray Multi-Use Soap & Sponge Holder for Kitchen and Bathroom Countertops Non-Slip Soap Dish(Black)**Zoolinn**$4.84**44 rev1y ago](https://www.amazon.com/dp/B0F5VYMXZP) [**2 PC Sponge Stand for Kitchen Sink and Soap Tray for Bathroom Sink Silicone Soap Tray with Drain and Toothbrush Holder Utensil Dispenser Tray and Kitchen Tool Manager**YZEOKAC**$4.95**187 rev1y ago](https://www.amazon.com/dp/B0DZ11CR16)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAGKOTA Water Absorbing Stone Tray Quick Drying Diatomite Bathroom Tray Countertop Stone Drying Mat for Kitchen Counter Soap Dish Dispenser Vanity Organizer White-A-8.3 x 4**MAGKOTA**$8.84**4.5★**▲ 122%**](https://www.amazon.com/dp/B0FT25LZTG) [**24 Inch Longer Faucet Mat for Kitchen Sink 5 Slope Fast Self-draining Kitchen Sink Splash Guard Silicone Sink Faucet Mat Splash Guard Kitchen Sink Area Tidy Splash Faucet Guard Draining Mat**Snoquir**$10.14**4.3★**▲ 108%**](https://www.amazon.com/dp/B0CZ7F61XN) [**JACZZO Silicone Sponge Holder for Kitchen Sink (10x4 In) Sink Caddy with Drain Spout Self Draining Soap Tray & Organizer Kitchen Accessories Bathroom Organizer Easy to Clean (Grey)**JACZZO**$9.43**4.6★**▲ 98%**](https://www.amazon.com/dp/B0FQ2C82S8) [**NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants**NiuYichee**$9.55**4.4★**▲ 80%**](https://www.amazon.com/dp/B0BPMB1Y13) [**Meiliweser Silicone Faucet Mat for Kitchen Sink Gen 2 Splash Guard with Upgraded Outlet & Slope 18 x 5.1 Water Catcher & Sink Sponge Holder for Kitchen and Bathroom (Black)**Meiliweser**$13.86**4.2★**▲ 39%**](https://www.amazon.com/dp/B0BS3PMN4L)
**~~View all trending →~~**
## **What buyers say about silicone sponge holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Amazing quality”*
**Size-Overall**13%
*“Fits like a glove”*
**Advertised Vs Actual Product**11%
*“As Advertised”*
**Ease Of Cleaning**9%
*“Easy clean up”*
**Ease Of Use**5%
*“Very handy”*
**Value For Money**5%
*“Very affordable”*
**Design-Overall**4%
*“Good design”*
**Organizing Capabilities**4%
*“Great organizer”*
**Drainage**4%
*“Great drainage”*
**Efficiency**4%
*“Product works well in my new camper”*
### **What buyers complain about **
**Size-Overall**20%
*“To big”*
**Quality-Overall**6%
*“Bad quality”*
**Ease Of Cleaning**5%
*“It gets dirty very easily”*
**Rusts/Corrodes**5%
*“Will Rust”*
**Durability**5%
*“Do not last”*
**Strength**4%
*“Not sturdy”*
**Stain Resistance**4%
*“Immediately became stained”*
**Drainage**4%
*“The base does not drain”*
**Water Resistance**3%
*“All the water gets stuck”*
**Advertised Vs Actual Product**3%
*“Not as described”*
### **Top return reasons **
**Size-Overall**67%
**Color**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**2%
**Functionality-Overall**2%
**Value For Money**2%
**Material Quality**2%
**Thin**2%
**Strength**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is silicone sponge holder profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 46 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the silicone sponge holder niche?**
- 33 brands and 72 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in silicone sponge holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Cleaning. The return rate is 3.0%.
- **When does demand for silicone sponge holder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the silicone sponge holder niche?**
- Listings span $4.04–$22.73; the average listing price is $9.12 (sweet spot $15–$100). The average incumbent carries 4,307 reviews — the moat a new listing must climb.
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