---
title: "Silicone Donut Molds — $174K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/silicone-donut-molds"
last_updated: "2026-08-10T00:37:26.130Z"
locale: en
meta:
description: "Niche score 42/100 · $174K/yr market · 244K searches/yr · $10.10 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $174K/yr market · 244K searches/yr · $10.10 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Silicone Donut Molds — $174K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone donut molds**
**Skip it**
Prices mostly outside the sweet spot ($6.31–$16.67) — this niche doesn't clear our bar today.
Market size 36Growth 52Conversion 75Competition 22Returns 71Price range 16Avg price 34Brand share 36Review moat 35Quality gap 30
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+23.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$174K**
$174K/yr · 244K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,967.87**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.10**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$6.31–$16.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, silicone donut molds is a $174K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone donut molds market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$152K–$202K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**13%**
- Aichoof34% - Anaeat19% - Walfos17% - KASHME8% - LGQUK6% - FUN LAVIE4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.
8K6KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/silicone-donut-molds/trend)
## **Top silicone donut molds search terms**
- **donut mold**55K/yr+28.8%5.1% conv. - **silicone donut mold**20K/yr+169.7%7.1% conv. - **donut molds for baking**31K/yr+16.3%5.2% conv. - **silicone donut molds for baking**36K/yr+7.6%9.0% conv. - **donut silicone mold**21K/yr+52.9%5.3% conv. - **silicone donut pan**31K/yr-45.7%7.3% conv. - **donut molds**12K/yr+13.4%4.2% conv. - **donut mold silicone**8K/yr+80.1%5.7% conv. - **silicone donut molds**6K/yr+163.1%5.8% conv. - **donut pan silicone**8K/yr-22.2%8.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/silicone-donut-molds/search-terms)
## **Top silicone donut molds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$70K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey**Aichoof**$6.31**4.6★2,414 rev](https://www.amazon.com/dp/B0BN4F5DF6) [2**Anaeat 3 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffin Cake Biscuit Bagels - Oven & Dishwasher Safe (Multicolor)**Anaeat**$7.97**4.5★1,778 rev](https://www.amazon.com/dp/B09B95Q86B) [3**Walfos Non-Stick Donut Pan For Baking-Silicone Doughnut Mold BPA FREE Make Perfect Donut Cake Biscuit Bagels Dishwasher Safe Set of 3**Walfos**$8.83**4.5★6,386 rev](https://www.amazon.com/dp/B08FHRGKW3) [4**Aichoof Non-Stick Silicone Donut Pan Set of 2 BPA-Free Easy Release(Blue)**Aichoof**$6.34**4.6★2,414 rev](https://www.amazon.com/dp/B0BTHGMF7H) [5**KASHME Silicone Donut Pan for Baking 6 Cavity 3.25 Inch Cream**KASHME**$16.67**4.7★219 rev](https://www.amazon.com/dp/B0DRJ8YZ8S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fchil Silicone Donut Mold for Baking 6 Cavity 27.5 x 17cm**Fchil**$8.09**10 rev8mo ago](https://www.amazon.com/dp/B0G29PHPMD) [**Vnray Nonstick Silicone Donut Pan: 3.5 Inch Doughnut Baking Mold with Frame**Vnray**$14.75**207 rev1y ago](https://www.amazon.com/dp/B0F9KBVRSZ) [**KASHME Silicone Donut Pan for Baking 6 Cavity 3.25 Inch Cream**KASHME**$16.67**219 rev1y ago](https://www.amazon.com/dp/B0DRJ8YZ8S) [**LGQUK 3 Pack Silicone Donut Pan for Baking Non-Stick Doughnut Pan 6 Cavity Fluted Tube Cake Silicone Mold for Baking (Blue+Gray+Pink)**LGQUK**$12.16**234 rev1y ago](https://www.amazon.com/dp/B0DJLP3SYF) [**Dwwffer Silicone Donut Mold 2 Pack Non-Stick Silicone Doughnut Pan(Purple)**Dwwffer**$9.44**10 rev2y ago](https://www.amazon.com/dp/B0CYZT8MTH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fchil Silicone Donut Mold for Baking 6 Cavity 27.5 x 17cm**Fchil**$8.09**4.1★**▲ 207%**](https://www.amazon.com/dp/B0G29PHPMD) [**Dwwffer Silicone Donut Mold 2 Pack Non-Stick Silicone Doughnut Pan(Purple)**Dwwffer**$9.44**4.7★**▲ 174%**](https://www.amazon.com/dp/B0CYZT8MTH) [**Aichoof Non-Stick Silicone Donut Pan Set of 2 BPA-Free Easy Release(Blue)**Aichoof**$6.34**4.6★**▲ 95%**](https://www.amazon.com/dp/B0BTHGMF7H) [**Anaeat 2 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffins Cake Biscuit Bagels - Easy Clean Oven Dishwasher Safe (Green)**Anaeat**$6.86**4.5★**▲ 54%**](https://www.amazon.com/dp/B09B946HY4) [**Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey**Aichoof**$6.31**4.6★**▲ 44%**](https://www.amazon.com/dp/B0BN4F5DF6)
**~~View all trending →~~**
## **What buyers say about silicone donut molds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**15%
*“Bakes well”*
**Ease Of Cleaning**15%
*“the pans clean up easily”*
**Size-Overall**10%
*“Great size”*
**Value For Money**10%
*“Worth the money”*
**Quality-Overall**8%
*“Made well, work great & easy to clean”*
**Ease Of Use**6%
*“Easy to Use”*
**Advertised Vs Actual Product**6%
*“Does the Job”*
**Non-Stick Coating**3%
*“Non-stick works well”*
**Adhesion/Stickiness**2%
*“non stick so donuts are easy to remove”*
**Cooking Experience**2%
*“Perfect for homemade donuts”*
### **What buyers complain about **
**Strength**19%
*“To flimsy”*
**Size-Overall**13%
*“small size”*
**Thickness**7%
*“Needs to be a thicker silicone”*
**Adhesion/Stickiness**7%
*“they absolutely stick”*
**Material Quality**4%
*“Too bad- they are made with plastic”*
**Color Fading/Discoloration**3%
*“Only one had some discoloration after baking that wouldn't come off easily”*
**Cooking Experience**3%
*“my doughnut stuck the first time so I had to use cooking spray”*
**Smell**3%
*“Chemical smell and taste after first use even after washing”*
**Quality-Overall**3%
*“Poor quality”*
**Non-Stick Coating**3%
*“When you're using sticky batter pull out the non stick 6 large”*
### **Top return reasons **
**Size-Overall**59%
**Advertised Vs Actual Product**7%
**Strength**7%
**Material Quality**5%
**Value For Money**4%
**Functionality-Overall**3%
**Adhesion/Stickiness**3%
**Quality-Overall**2%
**Thin**2%
**Product Condition**2%
## **Common questions**
- **Is silicone donut molds profitable to sell on Amazon United States?**
- The niche generates $174K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the silicone donut molds niche?**
- 11 brands and 22 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in silicone donut molds?**
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 2.2%.
- **When does demand for silicone donut molds peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the silicone donut molds niche?**
- Listings span $6.31–$16.67; the average listing price is $10.10 (sweet spot $15–$100). The average incumbent carries 2,968 reviews — the moat a new listing must climb.
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