---
title: "Search terms — silicone coaster - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/silicone-coaster/search-terms"
last_updated: "2026-08-10T10:02:58.144Z"
locale: en
meta:
  description: "Niche score 53/100 · $650K/yr market · 498K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 53/100 · $650K/yr market · 498K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — silicone coaster - Flapen"
---

# **silicone coaster**

**Worth a look**

Shows beatable incumbent ratings (3.3★), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Market size 66Growth 42Conversion 32Competition 24Returns 70Price range 34Avg price 93Brand share 31Review moat 60Quality gap 100

**Quality gap**

**Incredible****3.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$50.36**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$650K**

$650K/yr · 498K searches

**Review moat**

**Good****1,091.38**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+13.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$7.98–$255.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms