---
title: "Shrek Blanket — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/shrek-blanket"
last_updated: "2026-08-09T21:01:54.272Z"
locale: en
meta:
description: "Niche score 36/100 · $20K/yr market · 43K searches/yr · $26.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $20K/yr market · 43K searches/yr · $26.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shrek Blanket — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **shrek blanket**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 19Conversion 22Competition 35Returns 88Price range 93Avg price 95Brand share 17Review moat 53Quality gap 21
**Avg price**
**Incredible****$26.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.20–$49.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,385.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$20K**
$20K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, shrek blanket is a $20K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shrek blanket market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$27K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#4,627**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**4%**
- Franco49% - Silver Buffalo29% - INTIMO6% - Bleacher Creatures5% - KIDS PREFERRED4% - COCO BRANDS3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -11.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/shrek-blanket/trend)
## **Top shrek blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Collectibles Shrek Donkey Bedding Super Soft Micro Raschel Throw 46 in x 60 in (Officially Licensed Product) by Franco**Franco**$27.48**4.8★10,530 rev](https://www.amazon.com/dp/B0CGXTJGSW) [2**Silver Buffalo Shrek Donkey and Shrek Hugging 45 x 60 Fleece Throw Soft and Cozy Blanket 250 GSM**Silver Buffalo**$30.16**4.8★2,288 rev](https://www.amazon.com/dp/B0CL5J3Z4Q) [3**Silver Buffalo Shrek Movie Poster Featuring Donkey Princess Fiona and Lord Farquaad 45 x 60 Fleece Throw Soft and Cozy Blanket 250 GSM**Silver Buffalo**$27.49**4.8★2,288 rev](https://www.amazon.com/dp/B0CDY5QH7W) [4**Silver Buffalo Shrek Wanted Ogres Sign 45 x 60 Fleece Throw Soft and Cozy Blanket 180 GSM**Silver Buffalo**$18.28**4.8★2,288 rev](https://www.amazon.com/dp/B09KHL1NBD) [5**Shrek Donkey & Dragon Bedding Super Soft Plush Cozy Throw Blanket 46 in x 60 in (Officially Licensed Product) by Franco Collectibles**Franco**$33.22**4.5★26 rev](https://www.amazon.com/dp/B0GF461MXB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shrek Donkey & Dragon Bedding Super Soft Plush Cozy Throw Blanket 46 in x 60 in (Officially Licensed Product) by Franco Collectibles**Franco**$33.22**26 rev6mo ago](https://www.amazon.com/dp/B0GF461MXB) [**Shrek & Fiona Ogre Bedding Super Soft Plush Cozy Throw Blanket 50 in x 70 in (Officially Licensed Product) by Franco Collectibles**Franco**$26.05**26 rev7mo ago](https://www.amazon.com/dp/B0G3MHLBGV) [**INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (14) Multicolored**INTIMO**$24.01**7 rev8mo ago](https://www.amazon.com/dp/B0FW18NMFM) [**INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (8) Multicolored**INTIMO**$19.50**7 rev9mo ago](https://www.amazon.com/dp/B0FW1SSCWV) [**ZippySack Twin Bed Zip-Up Bedding Super Soft Fleece Fitted Blanket with Side Pocket & Durable Zipper Easy Bed-Making for Kids (Shrek)**Bleacher Creatures**$35.51**96 rev1y ago](https://www.amazon.com/dp/B0F1DX5YQR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COCO BRANDS Shrek Mens Pajama Pants - All Over Print Adjustable Elastic Waistband Comfortable Sleepwear for Men & Women Size Medium Blue/Shrek & Donkey Makin Waffles**COCO BRANDS**$20.66**4.3★**▲ 406%**](https://www.amazon.com/dp/B0DKPCFG83) [**Darrenvan Wearable Blanket Hoodie Adult Kids Christmas Oversized Hooded Blanket Soft Comfortable K147**Darrenvan**$33.99**4.6★**▲ 369%**](https://www.amazon.com/dp/B0CWR8JWVX) [**INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (8) Multicolored**INTIMO**$19.50**4.8★**▲ 339%**](https://www.amazon.com/dp/B0FW1SSCWV) [**INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (14) Multicolored**INTIMO**$24.01**4.8★**▲ 241%**](https://www.amazon.com/dp/B0FW18NMFM) [**Shrek Cuteeze Stuffed Plush Toy 12 Inch Extra Soft Plushie Crinkle Sound in Ears Beans in The Body for Comforting Feel Perfect Loveable Gift for Baby Boys & Girls**KIDS PREFERRED**$16.87**4.9★**▲ 238%**](https://www.amazon.com/dp/B0D431YK21)
**~~View all trending →~~**
## **What buyers say about shrek blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Its a good quality”*
**Fun/Entertainment Experience**10%
*“My son's favorite toy”*
**Soft Feel**8%
*“Super cute and soft”*
**Size-Overall**8%
*“Its a great size for her to carry around”*
**Material Quality**7%
*“I like the material”*
**Advertised Vs Actual Product**7%
*“Exactly as described”*
**Comfort-Overall**5%
*“Comfy”*
**Stitch/Finish/Polish**4%
*“The stitching is well done”*
**Gifting Purpose**4%
*“Got him as one of my daughter's birthday presents”*
**Weight Light**2%
*“Lightweight”*
### **What buyers complain about **
**Size-Overall**33%
*“To Small”*
**Warmth**17%
*“Its not a blanket thats going to keep you warm”*
**Thickness**17%
*“is very thin, almost silky”*
**Color**17%
*“Off color”*
**Display Colors**17%
*“The color looked a little weird and off”*
### **Top return reasons **
**Size-Overall**35%
**Material Quality**12%
**Value For Money**9%
**Gifting Purpose**7%
**Durability**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Stain Resistance**4%
**Functionality-Overall**4%
**Soft Feel**4%
## **Common questions**
- **Is shrek blanket profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the shrek blanket niche?**
- 8 brands and 19 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in shrek blanket?**
- Top complaints mined from reviews: Size-Overall, Warmth, Thickness. The return rate is 1.3%.
- **When does demand for shrek blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the shrek blanket niche?**
- Listings span $14.20–$49.06; the average listing price is $26.53 (sweet spot $15–$100). The average incumbent carries 1,385 reviews — the moat a new listing must climb.
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