---
title: "Trend — shower mat - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/shower-mat/trend"
last_updated: "2026-08-10T14:23:55.667Z"
locale: en
meta:
  description: "Niche score 66/100 · $5.9M/yr market · 6.6M searches/yr · $15.19 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $5.9M/yr market · 6.6M searches/yr · $15.19 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — shower mat - Flapen"
---

# **shower mat**

**Launch it**

A $5.9M/yr market growing +13.2% this quarter with returns at 2.1% — clears our launch bar.

Market size 98Growth 41Conversion 65Competition 70Returns 73Price range 67Avg price 75Brand share 80Review moat 16Quality gap 50

**Market size**

**Incredible****$5.9M**

$5.9M/yr · 6.6M searches

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.19**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$7.19–$30.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+13.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****20,703.75**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend