---
title: "shower mat — $5.9M/yr Amazon United States Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/shower-mat"
last_updated: "2026-07-20T17:23:44.751Z"
locale: en
meta:
description: "shower mat clears our launch bar: a $5.9M/yr market growing +5.6% this quarter with returns at 2.2%. Data updated Jul 2026."
"og:description": "shower mat clears our launch bar: a $5.9M/yr market growing +5.6% this quarter with returns at 2.2%. Data updated Jul 2026."
"og:title": "shower mat — $5.9M/yr Amazon United States Niche, Score 65/100 - Flapen"
---
# **shower mat**
**Launch it**
A $5.9M/yr market growing +5.6% this quarter with returns at 2.2% — clears our launch bar.
Market size 98Growth 32Conversion 62Competition 73Returns 71Price range 66Avg price 75Brand share 81Review moat 16Quality gap 50
**Market size**
**Incredible****$5.9M**
$5.9M/yr · 7.1M searches
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.10**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.2%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$7.09–$30.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****21,218.87**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, shower mat is a $5.9M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 54% of demand. Verdict: Launch it — 65/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **400K–500K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$6.0M–$7.5M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **174 days**
## **Competition**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**54%**
Top 20: 92%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**40%**
- GORILLA GRIP15% - TEESHLY14% - Homerella9% - YINENN9% - OTHWAY8% - Hargiis6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
250K150KPrime Day '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/shower-mat/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$176K6%$352K9%$528K12%$705K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 45 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear**GORILLA GRIP**$24.88**4.5★111,402 rev](https://www.amazon.com/dp/B01F5K9YNS) [2**TEESHLY Bath Tub and Shower Mats Non Slip 40 x 16 Inch Extra Large Bathtub Mat Machine Washable Bathmat with Drain Holes Suction Cups for Bathroom Floor Gray**TEESHLY**$10.97**4.4★6,922 rev](https://www.amazon.com/dp/B0CFJVMD5R) [3**YINENN Bath and Shower Safety Mats 40x16 inch Non Slip with Suction Cups for Bathroom Stall and Tub Floor Extra Large and Machine Washable Drain Holes Keep Bathtub Clean Clear**YINENN**$9.57**4.4★53,162 rev](https://www.amazon.com/dp/B07BSB37SB) [4**Hargiis Non Slip Bathtub Mat Anti Slip Shower Mat Fast Drying Bath Tub Mats Foot Scrubber Mat Anti Slip Mat for Tub Floor Bathroom Home Kitchen Hotel (Beige 24x16)**Hargiis**$16.12**4.6★16,373 rev](https://www.amazon.com/dp/B0BHSFZNFY) [5**Bathtub Mat Non Slip 35x16 - homerella Bath Mat Incl. Hooks for Drying Extra Long 100% BPA Free Shower Mat Non Slip Anti Mold Machine Washable Shower Mats for Inside Shower Mildew Resistant**Homerella**$23.45**4.5★12,141 rev](https://www.amazon.com/dp/B0C7HGMPNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OTHWAY Bath Mat for Tub Non Slip: 39 X 17 Long Bathtub Mat with Hair CatcherBig Drain Holes Shower Mats for Inside ShowerMachine Washable (Grey)**OTHWAY**$14.02**820 rev7mo ago](https://www.amazon.com/dp/B0FSQZLHL7) [**OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey**OTHWAY**$10.99**1,328 rev1y ago](https://www.amazon.com/dp/B0F6233N4X) [**WarmSnowTPE Long Bathtub Mat Non Slip 39.5 x 16 Inch Inside Shower Mats with Suction Cups & Drain Holes Soft TPE Bath Mat for Tub Quick-Drain Bathroom Floor Mats Dark Gray**WarmSnow**$7.09**1,154 rev1y ago](https://www.amazon.com/dp/B0F53RFSSY) [**Amazon Basics Non-Slip Bath Mat with Suction Cups for Tub and Shower Easy to Clean 40 x 16 Grey**Amazon Basics**$10.03**982 rev1y ago](https://www.amazon.com/dp/B0DK6MH6BN) [**HITSLAM Bathtub Mat Non Slip Soft TPE Bath Mat for Tub Efficient Drainage Bathroom Shower Mat with Suction Cups Bath Tub Mat Easy to Clean 28 x 15 Inch Blue**HITSLAM**$7.33**1,302 rev1y ago](https://www.amazon.com/dp/B0DMSZJNZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WarmSnowTPE Long Bathtub Mat Non Slip 39.5 x 16 Inch Inside Shower Mats with Suction Cups & Drain Holes Soft TPE Bath Mat for Tub Quick-Drain Bathroom Floor Mats Dark Gray**WarmSnow**$7.09**4.4★**▲ 138%**](https://www.amazon.com/dp/B0F53RFSSY) [**GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear Blue**GORILLA GRIP**$27.90**4.5★**▲ 134%**](https://www.amazon.com/dp/B01F5K9WMQ) [**OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey**OTHWAY**$10.99**4.5★**▲ 130%**](https://www.amazon.com/dp/B0F6233N4X) [**OTHWAY Bath Mat for Tub Non Slip: 39 X 17 Long Bathtub Mat with Hair CatcherBig Drain Holes Shower Mats for Inside ShowerMachine Washable (Grey)**OTHWAY**$14.02**4.6★**▲ 130%**](https://www.amazon.com/dp/B0FSQZLHL7) [**Rubbermaid Commercial Products Safti-Grip Bath Mat Large White Suction-Backed for Commercial/Residential Use for Home/Hotel/Shower/Bathtub**Rubbermaid Commercial Products**$16.55**4.6★**▲ 121%**](https://www.amazon.com/dp/B01LZPQBR3)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Grip**13%
*“Excellent grip”*
**Quality-Overall**12%
*“Good Quality Mat”*
**Size-Overall**9%
*“Fit great”*
**Advertised Vs Actual Product**7%
*“As described”*
**Value For Money**5%
*“Very affordable”*
**Comfort-Overall**5%
*“comfortable to use”*
**Soft Feel**5%
*“Soft and Very absorbent”*
**Efficiency**4%
*“Works beautifully”*
**Ease Of Cleaning**4%
*“It cleans easily”*
**Security**3%
*“Safe and secure”*
### **What buyers complain about **
**Grip**18%
*“Didn't grip”*
**Adhesion/Stickiness**12%
*“Did not stick”*
**Suction**10%
*“Does not suction”*
**Size-Overall**9%
*“Little small”*
**Smell**4%
*“Chemical smell”*
**Quality-Overall**3%
*“Bad quality”*
**Ease Of Cleaning**2%
*“Impossible to get fully clean”*
**Value For Money**2%
*“Not a bargain”*
**Thickness**2%
*“Not super thick”*
**Functionality-Overall**2%
*“DOESN'T WORK”*
### **Top return reasons **
**Size-Overall**31%
**Suction**14%
**Adhesion/Stickiness**14%
**Color**6%
**Grip**6%
**Advertised Vs Actual Product**5%
**Wet Cleaning**3%
**Material Quality**3%
**Functionality-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is shower mat profitable to sell on Amazon United States?**
- The niche generates $5.9M/yr across 45 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Launch it (65/100).
- **How competitive is the shower mat niche?**
- 29 brands and 64 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in shower mat?**
- Top complaints mined from reviews: Grip, Adhesion/Stickiness, Suction. The return rate is 2.2%.
- **When does demand for shower mat peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the shower mat niche?**
- Listings span $7.09–$30.28; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 21,219 reviews — the moat a new listing must climb.
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