---
title: "Trend — shower curtain - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/shower-curtain/trend"
last_updated: "2026-07-21T09:07:17.455Z"
locale: en
meta:
  description: "shower curtain shows a $20.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "shower curtain shows a $20.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shower curtain - Flapen"
---

# **shower curtain**

**Worth a look**

Shows a $20.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 23Conversion 28Competition 85Returns 86Price range 63Avg price 80Brand share 90Review moat 16Quality gap 24

**Market size**

**Incredible****$20.2M**

$20.2M/yr · 53.8M searches

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.86**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.54–$33.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****20,019.66**

avg incumbent reviews — the moat a new listing must climb