---
title: "shower curtain — $20.2M/yr Amazon United States Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/shower-curtain"
last_updated: "2026-07-20T15:07:55.237Z"
locale: en
meta:
description: "shower curtain shows a $20.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "shower curtain shows a $20.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "shower curtain — $20.2M/yr Amazon United States Niche, Score 62/100 - Flapen"
---
# **shower curtain**
**Worth a look**
Shows a $20.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 28Competition 85Returns 86Price range 63Avg price 80Brand share 90Review moat 16Quality gap 24
**Market size**
**Incredible****$20.2M**
$20.2M/yr · 53.8M searches
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.5%**
return rate — above 6% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.86**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.54–$33.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****20,019.66**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, shower curtain is a $20.2M/yr Amazon United States market (53.8M searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$16.9M–$16.9M**
- units × avg price
- **Launch success**
- **100%**
- 10 of 10 new (360d)
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **159 days**
## **Competition**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**45%**
Top 20: 86%
**Top-5 click share**
**30%**
Top 20: 63%
**Open market**
**50%**
- Dynamene13% - AmazerBath9% - XOGUIBO8% - Barossa Design8% - MIULEE7% - BigFoot5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
1.5M1.0MPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/shower-curtain/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$607K6%$1.2M9%$1.8M12%$2.4M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 67 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dynamene Sage Green Shower Curtain - Waffle Textured Heavy Duty Thick Fabric Shower Curtains for Bathroom 256GSM Luxury Weighted Polyester Cloth Bath Curtain Set with 12 Plastic Hooks72Wx72H Green**Dynamene**$15.46**4.7★25,061 rev](https://www.amazon.com/dp/B09CYLZPYP) [2**Barossa Design Plastic Shower Liner Clear - Premium PEVA Shower Curtain Liner with Rustproof Grommets and 3 Magnets Waterproof Cute Lightweight Standard Size Bathroom Curtains - Clear**Barossa Design**$8.77**4.5★97,767 rev](https://www.amazon.com/dp/B08QRFZ6TH) [3**MIULEE Beige Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Neutral Thick Cloth Shower Curtains with Black Border for Bathroom Bathtub W72*L72 Cream**MIULEE**$18.73**4.7★1,275 rev](https://www.amazon.com/dp/B0DGL6Q56X) [4**BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain Rust-Proof Bathroom Essentials**BigFoot**$10.00**4.5★57,872 rev](https://www.amazon.com/dp/B08CRPWQHB) [5**Naturoom Linen Shower Curtain Country Boho Farmhouse Bath Decor Beige Ivory Shower Curtains for Bathroom Neutral Cloth Weighted Textured Fabric Bath Curtain Liner with Hooks Natural Cream 72 Inch**Naturoom**$12.55**4.6★1,814 rev](https://www.amazon.com/dp/B0CGRC4VGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blgiont Farmhouse Blue Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L**Blgiont**$19.79**204 rev5mo ago](https://www.amazon.com/dp/B0G7JYYXMW) [**Beautiful Striped Boho Shower Curtain for Your Bathroom - Stylish 72x72 Sage Green Curtain That Fits Perfectly with Any Bath Decor - Modern & Elegant Ideal for Brightening Up Your Bathroom at Home**KIBAGA**$10.00**2,172 rev10mo ago](https://www.amazon.com/dp/B0FN48V5LM) [**XOGUIBO No Hook Shower Curtain and Liner Set White Hotel Waffle Shower Curtain with Liner 75 L x 72 W**XOGUIBO**$17.99**849 rev10mo ago](https://www.amazon.com/dp/B0FMF469JL) [**XOGUIBO Floral Farmhouse Vintage Linen Shower Curtain French Country Spring Shower Curtains for Bathroom 72Wx72H**XOGUIBO**$23.36**540 rev11mo ago](https://www.amazon.com/dp/B0FKGF3N4S) [**XOGUIBO No Hook Shower Curtain and Liner Set Black Hotel Waffle Shower Curtain with Liner 75 L x 72 W**XOGUIBO**$17.99**849 rev11mo ago](https://www.amazon.com/dp/B0FKG3K9NC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XOGUIBO No Hook Shower Curtain and Liner Set Black Hotel Waffle Shower Curtain with Liner 75 L x 72 W**XOGUIBO**$17.99**4.6★**▲ 229%**](https://www.amazon.com/dp/B0FKG3K9NC) [**SORTTO No Hook Shower Curtain with Snap in Liner Set Waffle Shower Curtain for Bathroom Hotel Style Fabric Waterproof Inner Liner71 W x 74 H Grey**SORTTO**$18.41**4.7★**▲ 196%**](https://www.amazon.com/dp/B0DQL2MJ41) [**Blgiont Farmhouse Blue Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L**Blgiont**$19.79**4.8★**▲ 135%**](https://www.amazon.com/dp/B0G7JYYXMW) [**XOGUIBO Farmhouse Shower Curtain with Ruffle Hem Linen Shower Curtains for Bathroom Country Vintage Rustic Natural Fabric Cream-Green Stripe 72 W x 72 L**XOGUIBO**$26.45**4.6★**▲ 123%**](https://www.amazon.com/dp/B0FKG3H886) [**SORTTO No Hook Slub Textured Shower Curtain with Snap in Liner - Black Fabric Outer Curtain & Waterproof Inner Liner Hotel Style with See Through Top Window 71x74 in**SORTTO**$20.23**4.7★**▲ 109%**](https://www.amazon.com/dp/B0DQL3GTQD)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great quality, I love it in our bathroom”*
**Advertised Vs Actual Product**9%
*“As Advertised”*
**Value For Money**9%
*“Very affordable”*
**Color**5%
*“Color is accurate”*
**Size-Overall**5%
*“Fit great”*
**Material Quality**4%
*“light material”*
**Assembly/Installation**3%
*“Easy to set up”*
**Upholstery/Fabric Quality**3%
*“Good quality fabric”*
**Durability**3%
*“And durable”*
**Ease Of Use**3%
*“easy to handle”*
### **What buyers complain about **
**Thickness**15%
*“Not as thick as it says”*
**Quality-Overall**10%
*“Cheap Quality”*
**Material Quality**5%
*“Cheap material”*
**Magnetic Strength/Adsorption**5%
*“Poor magnets”*
**Size-Overall**4%
*“Too short”*
**Thin**4%
*“Very thin material”*
**Water Resistance**4%
*“NOT Waterproof”*
**Value For Money**3%
*“Only cuz it was half price”*
**Strength**3%
*“flimsy plastic”*
**Advertised Vs Actual Product**3%
*“False advertising”*
### **Top return reasons **
**Size-Overall**33%
**Color**15%
**Material Quality**12%
**Thin**8%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Value For Money**4%
**Thickness**1%
**Magnetic Strength/Adsorption**1%
**Display Colors**1%
## **Common questions**
- **Is shower curtain profitable to sell on Amazon United States?**
- The niche generates $20.2M/yr across 67 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the shower curtain niche?**
- 42 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in shower curtain?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 1.5%.
- **When does demand for shower curtain peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the shower curtain niche?**
- Listings span $4.54–$33.16; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 20,020 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 68 [**bulk beach towels 12 pack**](https://flapen.com/research/us/home-kitchen/bulk-beach-towels-12-pack)$34K/yr+160.7%**Worth a look**- 68 [**coloring blanket**](https://flapen.com/research/us/home-kitchen/coloring-blanket)$488K/yr+269.8%**Worth a look**- 68 [**congratulations balloons**](https://flapen.com/research/us/home-kitchen/congratulations-balloons)$153K/yr+583.7%**Worth a look**- 68 [**light blue towels**](https://flapen.com/research/us/home-kitchen/light-blue-towels)$411K/yr+14.9%**Worth a look**- 68 [**grandpa blanket**](https://flapen.com/research/us/home-kitchen/grandpa-blanket)$38K/yr+115.7%**Worth a look**- 69 [**stone bath mat**](https://flapen.com/research/us/home-kitchen/stone-bath-mat)$4.8M/yr+31.8%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)