---
title: "Search terms — shower caddy - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/shower-caddy/search-terms"
last_updated: "2026-07-21T07:13:44.397Z"
locale: en
meta:
  description: "shower caddy clears our launch bar: a $21.6M/yr market growing +5.2% this quarter with returns at 3.0%. Data updated Jul 2026."
  "og:description": "shower caddy clears our launch bar: a $21.6M/yr market growing +5.2% this quarter with returns at 3.0%. Data updated Jul 2026."
  "og:title": "Search terms — shower caddy - Flapen"
---

# **shower caddy**

**Launch it**

A $21.6M/yr market growing +5.2% this quarter with returns at 3.0% — clears our launch bar.

Market size 100Growth 32Conversion 51Competition 81Returns 50Price range 81Avg price 87Brand share 79Review moat 25Quality gap 47

**Market size**

**Incredible****$21.6M**

$21.6M/yr · 26.8M searches

**Avg price**

**Great****$19.66**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Great****$6.78–$53.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+5.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,901.91**

avg incumbent reviews — the moat a new listing must climb