---
title: "Shikibuton — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/shikibuton"
last_updated: "2026-08-10T01:52:51.709Z"
locale: en
meta:
description: "Niche score 49/100 · $116K/yr market · 197K searches/yr · $107.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $116K/yr market · 197K searches/yr · $107.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shikibuton — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **shikibuton**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 27Growth 50Conversion 7Competition 74Returns 48Price range 15Avg price 73Brand share 75Review moat 43Quality gap 70
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$107.14**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+20.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,199.3**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$116K**
$116K/yr · 197K searches
**Price range**
**Bad****$27.77–$497.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, shikibuton is a $116K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shikibuton market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$107K–$134K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**34 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**60%**
Top 20: 90%
**Top-5 click share**
**40%**
Top 20: 68%
**Open market**
**37%**
- MAXYOYO26% - Feisaibaoly10% - Dymhaoby10% - SCHNAUZER HOME8% - Huloo Sleep7% - CYMULA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/shikibuton/trend)
## **Top shikibuton search terms**
- **thin mattress**39K/yr+22.4%0.3% conv. - **tatami bed**22K/yr+55.4%0.1% conv. - **japanese floor mat**26K/yr+5.9%0.2% conv. - **maxyoyo japanese floor mattress**18K/yr+45.6%0.7% conv. - **floor cushions for sleeping**12K/yr+24.1%0.3% conv. - **king size floor mattress**12K/yr+10.4%0.4% conv. - **mat for sleeping on floor**7K/yr+16.5%0.5% conv. - **floor mattress king**7K/yr+39.4%0.3% conv. - **japanese futon queen**4K/yr+79.8%0.3% conv. - **korean bed**6K/yr+0.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/shikibuton/search-terms)
## **Top shikibuton products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAXYOYO Japanese Floor Mattress 4 Thick Full Size Foldable Futon Mattress**MAXYOYO**$86.38**4.2★11,278 rev](https://www.amazon.com/dp/B0BF9JB5RW) [2**Dymhaoby Japanese Traditional Tatami Mattress Coconut Coir Tatami Mat Foldable Floor Mattress Futon Bed Meditation Mat for Yoga and Zen Room Summer Sleeping Mat Green (90 * 200cm)**Dymhaoby**$158.95**4.7★44 rev](https://www.amazon.com/dp/B0FF21ZM1R) [3**6th Generation Japanese Floor Futon Mattress - Extra-Thick 9-Layer Modern Futon with 100% High-Density Foam Portable Floor Mattress Sleeping Pad for Adults Guest Room Dormitory Twin Size (39X80)**Feisaibaoly**$58.73**4.5★780 rev](https://www.amazon.com/dp/B0DWZRJPT6) [4**Japanese Futon Floor Mattress 100% High Density Comfortable Foam 3.5 Thicken Foldable Mattress Tatami Mat Sleeping Pad Ideal for Comfort and Support Kids Floor Lounger Pillow Bed Sofa (Twin**SCHNAUZER HOME**$57.68**4.2★932 rev](https://www.amazon.com/dp/B0DQ4X7MHX) [5**Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)**Huloo Sleep**$39.62**4.8★2,147 rev](https://www.amazon.com/dp/B0DSBKTNM8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Japanese Floor Mattress 3 Tatami Mat Grey Twin**SHOUREN**$54.56**28 rev3mo ago](https://www.amazon.com/dp/B0GFCZNGFC) [**Syrinx Water Resistant Japanese Floor Mattress Futon King Size 80x76**Syrinx**$102.83**316 rev1y ago](https://www.amazon.com/dp/B0F1D1KMVM) [**Dymhaoby Japanese Traditional Tatami Mattress Coconut Coir Tatami Mat Foldable Floor Mattress Futon Bed Meditation Mat for Yoga and Zen Room Summer Sleeping Mat Green (90 * 200cm)**Dymhaoby**$158.95**44 rev1y ago](https://www.amazon.com/dp/B0FF21ZM1R) [**jzbearapt Premium Foam Japanese Floor Mattress Futon Mattress 100% High Density Comfortable Foam Thicken Tatami Mat Sleeping Pad Portable Kids Adults Sleeping Mats for Guest Room Dormitory**jzbearapt**$60.05**640 rev1y ago](https://www.amazon.com/dp/B0FDJHNJBN) [**Thick Camping Sleeping Pad - Soft Lamb Fluff Camping Cot Pads for Adults Lightweight Foldable Sleeping Mat Non-Slip Camping Mattress Pad for Travel Backpacking Hiking Car Tent Home Office Nap**Flantree**$37.96**291 rev1y ago](https://www.amazon.com/dp/B0F9YMNLGS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dymhaoby Japanese Traditional Tatami Mattress Coconut Coir Tatami Mat Foldable Floor Mattress Futon Bed Meditation Mat for Yoga and Zen Room Summer Sleeping Mat Green (90 * 200cm)**Dymhaoby**$158.95**4.7★**▲ 208%**](https://www.amazon.com/dp/B0FF21ZM1R) [**Japanese Floor Mattress 3 Tatami Mat Grey Twin**SHOUREN**$54.56**3.6★**▲ 205%**](https://www.amazon.com/dp/B0GFCZNGFC) [**Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)**Huloo Sleep**$39.62**4.8★**▲ 164%**](https://www.amazon.com/dp/B0DSBKTNM8) [**Thick Camping Sleeping Pad - Soft Lamb Fluff Camping Cot Pads for Adults Lightweight Foldable Sleeping Mat Non-Slip Camping Mattress Pad for Travel Backpacking Hiking Car Tent Home Office Nap**Flantree**$37.96**3.8★**▲ 100%**](https://www.amazon.com/dp/B0F9YMNLGS) [**Syrinx Water Resistant Japanese Floor Mattress Futon King Size 80x76**Syrinx**$102.83**4.1★**▲ 92%**](https://www.amazon.com/dp/B0F1D1KMVM)
**~~View all trending →~~**
## **What buyers say about shikibuton**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**30%
*“Comfortable for me”*
**Soft Feel**9%
*“Fluffy and soft”*
**Quality-Overall**8%
*“Good Quality floor mat”*
**Size-Overall**6%
*“Size is exact”*
**Value For Money**5%
*“Definitely worth the price”*
**Foam**4%
*“Great memory foam”*
**Cushion**4%
*“Good cushion”*
**Thickness**3%
*“Nice thickness”*
**Sleep Quality**3%
*“Great Sleep”*
**Advertised Vs Actual Product**3%
*“As expected”*
### **What buyers complain about **
**Thickness**16%
*“Not as thick as you think”*
**Comfort-Overall**8%
*“not as comfortable as expected”*
**Advertised Vs Actual Product**6%
*“False Advertising”*
**Size-Overall**6%
*“doesnt fit”*
**Quality-Overall**5%
*“Cheap quality”*
**Cushion**4%
*“Not enough padding”*
**Value For Money**4%
*“Not worth the price”*
**Stretchability/Expandability/Elasticity**3%
*“never expanded in others”*
**Fluffiness**3%
*“Not as fluffy”*
**Hard Feel**3%
*“It's very hard”*
### **Top return reasons **
**Size-Overall**32%
**Thickness**11%
**Comfort-Overall**10%
**Advertised Vs Actual Product**8%
**Thin**7%
**Cushion**4%
**Value For Money**3%
**Quality-Overall**3%
**Smell**2%
**Material Quality**2%
## **Common questions**
- **Is shikibuton profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 63 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the shikibuton niche?**
- 34 brands and 41 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in shikibuton?**
- Top complaints mined from reviews: Thickness, Comfort-Overall, Advertised Vs Actual Product. The return rate is 3.2%.
- **When does demand for shikibuton peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the shikibuton niche?**
- Listings span $27.77–$497.11; the average listing price is $107.14 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.
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