---
title: "Sherpa Blanket King — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sherpa-blanket-king"
last_updated: "2026-08-10T07:57:26.654Z"
locale: en
meta:
description: "Niche score 31/100 · $7K/yr market · 56K searches/yr · $36.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $7K/yr market · 56K searches/yr · $36.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sherpa Blanket King — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **sherpa blanket king**
**Skip it**
Soft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 5Competition 60Returns 45Price range 95Avg price 95Brand share 39Review moat 13Quality gap 23
**Avg price**
**Incredible****$36.15**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.42–$54.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****26,323.26**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 56K searches
**Growth**
**Bad****-56.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sherpa blanket king is a $7K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sherpa blanket king market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$27K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#384**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 85%
**Open market**
**16%**
- Bedsure38% - Utopia Bedding27% - LBRO2M8% - INFIIXSO5% - Flysheep3% - KAWAHOME2% - Open — no brand owns it (12 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -56.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/sherpa-blanket-king/trend)
## **Top sherpa blanket king search terms**
- **king size sherpa blanket**20K/yr-57.1%1.2% conv. - **sherpa blanket king**12K/yr-38.9%1.0% conv. - **sherpa blanket king size**14K/yr-60.3%1.4% conv. - **sherpa king size blanket**10K/yr-67.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/sherpa-blanket-king/search-terms)
## **Top sherpa blanket king products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$37210%$74415%$1K20%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Utopia Bedding Sherpa Blanket King Size (Grey 90x102 Inches) - Soft Warm Plush Fleece Reversible Blanket for Bed Sofa Couch Camping and Travel**Utopia Bedding**$29.66**4.7★24,635 rev](https://www.amazon.com/dp/B0737ZQYNK) [2**Bedsure GentleSoft Sherpa Fleece King Blankets for Bed Non-Heated Thick and Warm Throw for Women and Men Soft Fuzzy Plush King Blanket for Winter Grey 108x90 Inches**Bedsure**$38.95**4.7★97,297 rev](https://www.amazon.com/dp/B07H84Q2N6) [3**Bedsure Sherpa Blanket King Size for Bed - Super Soft Cozy Fleece Thick Warm Blanket for Winter GentleSoft Home Room Decor Beige 108x90 Inches**Bedsure**$47.92**4.7★2,006 rev](https://www.amazon.com/dp/B0CPSDRF3T) [4**LBRO2M Sherpa Fleece Bed Blanket King Size Super Soft Plush Warm Cozy Fluffy Microfiber Couch Throw Velvet Double Reversible Blankets Ivory**LBRO2M**$47.63**4.5★3,203 rev](https://www.amazon.com/dp/B09MTKFNHK) [5**Utopia Bedding Sherpa Blanket King Size (King 90x102 Inches) - Soft Lightweight Plush Fleece Reversible Blanket for Bed Sofa Couch Camping and Travel**Utopia Bedding**$30.38**4.7★24,635 rev](https://www.amazon.com/dp/B0B8DMS2D8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sherpa Fleece Blanket King Size - Reversible Sherpa Fleece King Blanket - Super Soft Double Sided for Bed Sofa Couch - Thick Warm and Plush - Luxurious Bedding for Winter - Burgundy 90 x 108**CGK Unlimited**$37.03**342 rev1y ago](https://www.amazon.com/dp/B0DTQ8JX2S) [**Luxury Flannel Fleece Sherpa Blankets King Size for Bed Jacquard Boho 3-Layer Thick and Warm Blanket for Winter Soft Cozy Fuzzy Plush Velvet Blanket with 2 Pillow Cases Blue 102x88 Inches**Flysheep**$35.89**82 rev1y ago](https://www.amazon.com/dp/B0DFLRM5ZS) [**Pawque Super Soft Cozy Throw Blanket King Size for Couch Bed Fluffy Sherpa Fleece Reversible Thick Warm Fuzzy Blanket for All-Season 3D Checkered Jacquard Decorative Blankets Grey 108x90**Pawque**$37.19**406 rev2y ago](https://www.amazon.com/dp/B0CYGSYGPM) [**Bedsure Sherpa Blanket King Size for Bed - Super Soft Cozy Fleece Thick Warm Blanket for Winter GentleSoft Home Room Decor Beige 108x90 Inches**Bedsure**$47.92**2,006 rev2y ago](https://www.amazon.com/dp/B0CPSDRF3T) [**INFIIXSO Sherpa Fleece King Size Blanket - Super Soft & Warm Striped Fleece Cozy Plush Fluffy Large Bed Blanket All Season Use (Off White 104x90 Inches)**INFIIXSO**$27.77**1,104 rev2y ago](https://www.amazon.com/dp/B0CGZQTYTZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHOSHOME Sherpa Fleece Blanket- Thick Warm Blanket for Winter Soft Fuzzy Plush Blanket for Bed Couch Travel (Tie Dye Grey Cal King 96 x 102)**CHOSHOME**$31.90**4.7★**▲ 711%**](https://www.amazon.com/dp/B0DWDSRWX7) [**INFIIXSO Sherpa Fleece King Size Blanket - Super Soft & Warm Striped Fleece Cozy Plush Fluffy Large Bed Blanket All Season Use (Off White 104x90 Inches)**INFIIXSO**$27.77**4.7★**▲ 674%**](https://www.amazon.com/dp/B0CGZQTYTZ) [**Luxury Flannel Fleece Sherpa Blankets King Size for Bed Jacquard Boho 3-Layer Thick and Warm Blanket for Winter Soft Cozy Fuzzy Plush Velvet Blanket with 2 Pillow Cases Blue 102x88 Inches**Flysheep**$35.89**4.6★**▲ 529%**](https://www.amazon.com/dp/B0DFLRM5ZS) [**Sherpa Fleece Blanket King Size - Reversible Sherpa Fleece King Blanket - Super Soft Double Sided for Bed Sofa Couch - Thick Warm and Plush - Luxurious Bedding for Winter - Burgundy 90 x 108**CGK Unlimited**$37.03**4.7★**▲ 196%**](https://www.amazon.com/dp/B0DTQ8JX2S) [**Bedsure GentleSoft Sherpa Fleece Blankets King Size for Bed Non-Heated Thick and Warm Throw for Women and Men Soft Fuzzy Plush King Blanket for Winter Navy 108x90 Inches**Bedsure**$40.45**4.7★**▲ 165%**](https://www.amazon.com/dp/B07H84RRZ1)
**~~View all trending →~~**
## **What buyers say about sherpa blanket king**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**27%
*“Keeps you warm”*
**Soft Feel**23%
*“Soft blanket”*
**Quality-Overall**6%
*“Especially good quality that offers warmth”*
**Comfort-Overall**6%
*“Very comfy”*
**Size-Overall**5%
*“Fits a king size bed perfectly”*
**Value For Money**5%
*“Affordable price”*
**Color**4%
*“the colors are very pretty”*
**Weight Light**4%
*“It's lightweight and cozy”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Washability**2%
*“Washes well”*
### **What buyers complain about **
**Thickness**15%
*“Not as thick as I thought”*
**Water Resistance**7%
*“Not water proof”*
**Size-Overall**6%
*“Not large enough”*
**Quality-Overall**5%
*“SECONDLY, IT'S A FLIMSY CHEAPLY MADE BLANKET”*
**Pilling/Linting**3%
*“has a lot of fuzz coming off of it after washing”*
**Smell**3%
*“This black one smells”*
**Warmth**3%
*“Do not buy if you need a warm blanket”*
**Weight Light**3%
*“I wanted something heavier”*
**Grip**3%
*“slippery”*
**Hard Feel**3%
*“Not as Soft”*
### **Top return reasons **
**Size-Overall**19%
**Advertised Vs Actual Product**14%
**Heating**13%
**Thin**12%
**Color**10%
**Material Quality**6%
**Value For Money**3%
**Quality-Overall**3%
**Warmth**3%
**Thickness**3%
## **Common questions**
- **Is sherpa blanket king profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -56.6%. Flapen's verdict: Skip it (31/100).
- **How competitive is the sherpa blanket king niche?**
- 18 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in sherpa blanket king?**
- Top complaints mined from reviews: Thickness, Water Resistance, Size-Overall. The return rate is 3.4%.
- **When does demand for sherpa blanket king peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the sherpa blanket king niche?**
- Listings span $19.42–$54.23; the average listing price is $36.15 (sweet spot $15–$100). The average incumbent carries 26,323 reviews — the moat a new listing must climb.
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