---
title: "Products — sham pillows set of 2 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sham-pillows-set-of-2/products"
last_updated: "2026-08-05T23:12:28.661Z"
locale: en
meta:
  description: "Niche score 50/100 · $181K/yr market · 154K searches/yr. A deep review moat (60,547 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $181K/yr market · 154K searches/yr. A deep review moat (60,547 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — sham pillows set of 2 - Flapen"
---

# **sham pillows set of 2**

**Worth a look**

Shows a sweet-spot price point ($21.97 avg), but a deep review moat (60,547 avg reviews) keeps it on the watch list.

Market size 37Growth 38Conversion 61Competition 39Returns 80Price range 84Avg price 92Brand share 39Review moat 0Quality gap 57

**Avg price**

**Great****$21.97**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.05–$50.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+10.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$181K**

$181K/yr · 154K searches

**Review moat**

**Bad****60,547.42**

avg incumbent reviews — the moat a new listing must climb

## Products