---
title: "Shabbat Candles — $552K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/shabbat-candles"
last_updated: "2026-08-10T13:05:29.194Z"
locale: en
meta:
description: "Niche score 50/100 · $552K/yr market · 174K searches/yr · $16.82 avg price. Soft demand (-21.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $552K/yr market · 174K searches/yr · $16.82 avg price. Soft demand (-21.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shabbat Candles — $552K/yr Amazon US Niche (2026) - Flapen"
---
# **shabbat candles**
**Worth a look**
Shows searches that convert (18.8% search→purchase), but soft demand (-21.4% this quarter) keeps it on the watch list.
Market size 62Growth 14Conversion 99Competition 31Returns 94Price range 61Avg price 80Brand share 24Review moat 41Quality gap 28
**Conversion**
**Incredible****18.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.82**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$552K**
$552K/yr · 174K searches
**Price range**
**Good****$5.05–$30.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,375.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shabbat candles is a $552K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shabbat candles market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$505K–$673K**
- units × avg price
- **Conversion rate**
- **18.8%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**5%**
- Yehuda35% - Jerusalem Candles15% - OHR CANDLES15% - Ner Mitzvah13% - Manischewitz11% - Rite Lite4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.
6K4KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/shabbat-candles/trend)
## **Top shabbat candles search terms**
- **shabbat candles**129K/yr-18.1%16.6% conv. - **shabbos candles**18K/yr-16.8%16.8% conv. - **sabbath candles jewish**8K/yr-39.2%15.9% conv. - **sabbath candles**6K/yr-20.1%10.2% conv. - **jewish candles**7K/yr-37.6%2.6% conv. - **shabbat candle**3K/yr-46.9%9.8% conv. - **shabbat candles dripless**3K/yr-59.9%14.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/shabbat-candles/search-terms)
## **Top shabbat candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$55K20%$110K30%$165K40%$221K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yehuda 3 Hour White Shabbos Candles (72 Count) Traditional Shabbat Dinner Table Household Candles**Yehuda**$17.51**4.7★1,157 rev](https://www.amazon.com/dp/B09RGD4Z1J) [2**Ohr Candles Shabbat Candles - Traditional Shabbos Candles - 3 Hr. - 72 Ct.**Ner Mitzvah**$17.19**4.6★3,122 rev](https://www.amazon.com/dp/B004JQ5JLG) [3**Jerusalem Candles Shabbat Candles - Traditional Shabbos Candles - 3 Hour - 1-Pack x 72 Count**Jerusalem Candles**$15.24**4.6★1,874 rev](https://www.amazon.com/dp/B07RLVHS5M) [4**Manischewitz Shabbat Candles 72 Count | Burns for 3 Hours Fits Standard Candlestick Holders Perfect for Shabbos and Holidays**Manischewitz**$14.93**4.4★297 rev](https://www.amazon.com/dp/B01IE7TG6Y) [5**OHR CANDLES Shabbat Candles Traditional Shabbos Candles 3 Hour 72 Count (Pack of 2) (144 Count)**OHR CANDLES**$28.65**4.7★2,518 rev](https://www.amazon.com/dp/B075824NXZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yehuda 3 Hour White Shabbos (36 Candl) Traditional Shabbat | Unscented | Emergency Candles for Emergency Kit**Yehuda**$9.95**204 rev3y ago](https://www.amazon.com/dp/B0BZZXSKYQ) [**Yehuda 3 Hour White Shabbos Candles (72 Count) Traditional Shabbat Dinner Table Household Candles**Yehuda**$17.51**1,157 rev4y ago](https://www.amazon.com/dp/B09RGD4Z1J) [**Rite Lite Blue & White Shabbat Candles Premium 12 Pack Traditional Dinner Table Jewish Household Shabbos Candles Religious Home Decor with Beautiful Gift Box & Artistic Card**Rite Lite**$13.64**167 rev6y ago](https://www.amazon.com/dp/B07DT7X5SZ) [**Jerusalem Candles Shabbat Candles - Traditional Shabbos Candles - 3 Hour - 1-Pack x 72 Count**Jerusalem Candles**$15.24**1,874 rev7y ago](https://www.amazon.com/dp/B07RLVHS5M) [**Jerusalem Candles - Traditional Shabbos Candles - 3 Hour - 2-Pack x 72 Candles (144 Candles)**Jerusalem Candles**$27.96**1,874 rev7y ago](https://www.amazon.com/dp/B07RJZJWV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jerusalem Candles Shabbat Candles - Traditional Shabbos Candles - 3 Hour - 1-Pack x 72 Count**Jerusalem Candles**$15.24**4.6★**▲ 149%**](https://www.amazon.com/dp/B07RLVHS5M) [**Jerusalem Candles - Traditional Shabbos Candles - 3 Hour - 2-Pack x 72 Candles (144 Candles)**Jerusalem Candles**$27.96**4.6★**▲ 148%**](https://www.amazon.com/dp/B07RJZJWV5) [**OHR CANDLES Shabbat Candles - Traditional Shabbos Candles - 4 Hour - 72 Count - by Ohr**OHR CANDLES**$20.55**4.4★**▲ 51%**](https://www.amazon.com/dp/B01G2E42IS) [**Manischewitz Shabbat Candles 72 Count | Burns for 3 Hours Fits Standard Candlestick Holders Perfect for Shabbos and Holidays**Manischewitz**$14.93**4.4★**▲ 43%**](https://www.amazon.com/dp/B01IE7TG6Y) [**OHR CANDLES Shabbos Candles - 3 Hour Burn Time - 12 Pack**OHR CANDLES**$6.33**4.4★**▲ 13%**](https://www.amazon.com/dp/B01N16FBV2)
**~~View all trending →~~**
## **What buyers say about shabbat candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Brightness/Shine/Glow**20%
*“Great Shabbat candles”*
**Value For Money**14%
*“Best value”*
**Advertised Vs Actual Product**14%
*“were exactly as advertised”*
**Fire Resistance**7%
*“burn a decent amount of time”*
**Size-Overall**6%
*“Good size”*
**Durability**6%
*“Long lasting”*
**Smell**4%
*“Good price, no strange odors”*
**Functionality-Overall**1%
*“Longtime burn. They serve there purpose.”*
**Ease Of Use**1%
*“Just right and convenient”*
### **What buyers complain about **
**Flammable**18%
*“the flame is weak”*
**Durability**15%
*“They ALL break”*
**Quality-Overall**13%
*“These are not well made”*
**Advertised Vs Actual Product**12%
*“not 100 like advertised”*
**Brightness/Shine/Glow**9%
*“Doesnt work for me as they dont burn brightly”*
**Size-Overall**8%
*“I compared the two and the color and size is slightly different,”*
**Smell**6%
*“I detected no scent whatsoever”*
**Ease Of Cleaning**4%
*“not easy to clean”*
**Value For Money**4%
*“Not worth it”*
**Natural Resource Wastage**2%
*“Complete waste of money”*
### **Top return reasons **
**Size-Overall**47%
**Value For Money**26%
**Advertised Vs Actual Product**9%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Product Condition**2%
**Leak-Proof**1%
**Durability**1%
**Smell**1%
**Thin**1%
## **Common questions**
- **Is shabbat candles profitable to sell on Amazon United States?**
- The niche generates $552K/yr across 17 tracked products. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the shabbat candles niche?**
- 9 brands and 30 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in shabbat candles?**
- Top complaints mined from reviews: Flammable, Durability, Quality-Overall. The return rate is 1.0%.
- **When does demand for shabbat candles peak?**
- Demand peaks in Oct–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the shabbat candles niche?**
- Listings span $5.05–$30.56; the average listing price is $16.82 (sweet spot $15–$100). The average incumbent carries 2,376 reviews — the moat a new listing must climb.
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